blonde eyebrow pencil
Worth a lookShows low returns (0.4%), but prices mostly outside the sweet spot ($2.37–$16.55) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Market size
Good$418K$418K/yr · 448K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Avg price
Bad$7.69avg listing price — sweet spot $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
Review moat
Bad18,401.61avg incumbent reviews — the moat a new listing must climb
Price range
Bad$2.37–$16.55cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, blonde eyebrow pencil is a $418K/yr Amazon United States market (448K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Feb. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
blonde eyebrow pencil market data
- Units sold / yr
- 60K–80K
- avg 1,250–1,500/product
- Revenue / yr
- $461K–$615K
- units × avg price
- Conversion rate
- 12.1%
- Avg BSR
- #59
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 58%
- Out of stock
- 0.0%
- Avg brand age
- 60 months
- Avg seller age
- 134 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
163
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
44%
Top 20: 83%
Open market
4%
- REVLON50%
- e.l.f.25%
- MAYBELLINE11%
- wet n wild4%
- L'Oreal Paris4%
- COVERGIRL3%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.1% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 2.4×
Top blonde eyebrow pencil search terms
- blonde eyebrow pencil87K/yr
- revlon eyebrow pencil83K/yr
- revlon colorstay brow pencil49K/yr
- eyebrow pencil blonde28K/yr
- revlon brow pencil25K/yr
- elf waterproof eyebrow pencil24K/yr
- elf eyebrow pencil waterproof17K/yr
- revlon eyebrow17K/yr
- light blonde eyebrow pencil15K/yr
- blonde eyebrow12K/yr
Top blonde eyebrow pencil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
e.l.f. Instant Lift Brow Pencil Dual-Sided Precise Fine Tip Shapes Defines Fills Brows Contours Combs Tames Blonde 0.006 Oz
e.l.f.$3.724.6★70,522 rev
Revlon ColorStay Eyebrow Pencil with Spoolie Brush Waterproof Hair-Like Strokes for Natural Looking Brows 210 Soft Brown 0.021 oz
REVLON$7.994.6★15,108 rev
Revlon ColorStay Eyebrow Pencil with Spoolie Brush Waterproof Hair-Like Strokes for Natural Looking Brows 205 Blonde 0.021 oz
REVLON$8.204.6★15,108 rev
Revlon ColorStay Eyebrow Pencil with Spoolie Brush Waterproof Hair-Like Strokes for Natural Looking Brows 220 Dark Brown 0.021 oz
REVLON$7.894.6★15,108 rev
e.l.f. Instant Lift Waterproof Eyebrow Pencil Dual-Ended with Precision Tip & Spoolie Smudge-Resistant Formula for Natural Long-Lasting Brows Deep Brown
e.l.f.$3.764.5★12,070 rev
Newest
by launch datee.l.f. Instant Lift Waterproof Eyebrow Pencil Dual-Ended with Precision Tip & Spoolie Smudge-Resistant Formula for Natural Long-Lasting Brows Deep Brown
e.l.f.$3.7612,070 rev
e.l.f. Instant Lift Waterproof Eyebrow Pencil Dual-Ended with Precision Tip & Spoolie Smudge-Resistant Formula for Natural Long-Lasting Brows Neutral Brown
e.l.f.$3.8212,070 rev
e.l.f. Instant Lift Waterproof Eyebrow Pencil Precision Tip with Dual-Ended with Spoolie Smudge-Resistant Formula for Natural Long-Lasting Brows Blonde
e.l.f.$3.8812,070 rev
e.l.f. Instant Lift Waterproof Eyebrow Pencil Dual-Ended with Precision Tip & Spoolie Smudge-Resistant Formula for Natural Long-Lasting Brows Taupe
e.l.f.$3.8512,070 rev
Revlon ColorStay Brow Fantasy All In One Eyebrow Powder Pencil with Shaping Clear Gel Gel Infused with Panthenol Smudge-proof 16HR Visibly Full Brows 004 Dark Brown
REVLON$8.93456 rev
Trending
90-day click momentum
REVLON ColorStay Multiplayer Liquid-Glide Eye Pencil Multi-Use Makeup With Blending Brush Blends Then Sets Creamy Texture Waterproof Smudge-proof Longwearing 401 Checkmate 0.03 Oz
REVLON$7.814.4★
NYX PROFESSIONAL MAKEUP Micro Brow Pencil Precise Tip Waterproof Vegan Eyebrow Pencil - Blonde
NYX PROFESSIONAL MAKEUP$10.384.5★
Revlon ColorStay Eyebrow Pencil with Spoolie Brush Waterproof Hair-Like Strokes for Natural Looking Brows 215 Auburn 0.021 oz
REVLON$8.534.6★
Revlon ColorStay Brow Fantasy All In One Eyebrow Powder Pencil with Shaping Clear Gel Gel Infused with Panthenol Smudge-proof 16HR Visibly Full Brows 001 Ash Blonde
REVLON$8.814.5★
Revlon ColorStay Eyebrow Pencil with Spoolie Brush Waterproof Hair-Like Strokes for Natural Looking Brows 210 Soft Brown 0.021 oz
REVLON$7.994.6★
What buyers say about blonde eyebrow pencil
What buyers praise and complain about, mined from review topics.What buyers love
“Color is accurate”
“Not expensive”
“Ease of use”
“I am typically happy with the quality of elf brand”
“Stays on all day”
“Ease of application”
“Smooth”
“As Advertised”
“THERE IS WATERPROOF ALSO”
“Doesnt smear”
What buyers complain about
“Too DARK”
“Breaks Easily”
“Not worth the price”
“it dried out”
“Uneven application”
“Bad quality”
“Doesnt work as described”
“Not waterproof”
“have to press hard to use”
“Liner tube does not last”
Top return reasons
Common questions
- Is blonde eyebrow pencil profitable to sell on Amazon United States?
- The niche generates $418K/yr across 36 tracked products. 90-day search growth is -0.1%. Flapen's verdict: Worth a look (51/100).
- How competitive is the blonde eyebrow pencil niche?
- 9 brands and 163 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in blonde eyebrow pencil?
- Top complaints mined from reviews: Color, Durability, Value For Money. The return rate is 0.4%.
- When does demand for blonde eyebrow pencil peak?
- Demand peaks in Feb; the busiest month runs 2.4× the quietest.
- What does it cost to enter the blonde eyebrow pencil niche?
- Listings span $2.37–$16.55; the average listing price is $7.69 (sweet spot $15–$100). The average incumbent carries 18,402 reviews — the moat a new listing must climb.