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Blonde Eyebrow Pencil

Maybe

An estimated 0.4% of orders come back. But prices span $2.37–$16.55, mostly outside the sweet spot, so Blonde Eyebrow Pencil is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$418K/yr448K searches / yr
90-day growth
-0.1%search demand this quarter
Competition
44%top-5 click share · 9 brands · 163 sellers

Flapen Score

Blonde Eyebrow Pencil against its category

The dotted line is the Beauty & Personal Care average. Past it, Blonde Eyebrow Pencil is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blonde Eyebrow Pencil market on Amazon at a glance

Shoppers on Amazon United States searched for Blonde Eyebrow Pencil 448K times last year and spent an estimated $418K. The top 5 brands take 93% of clicks. Demand peaks in Feb. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 12.1% of those searches ended in a purchase.

Shoppers searched for this 448K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $418K a year.

Searches, last 12 months
448K
Growth, 90 days vs prior 90
-0.1%
Conversion, latest week
12.1%
Market size, estimated
$418Ka year
Peak month
February2.4× the quietest month
Top search term
blonde eyebrow pencil87K searches a year

02 · Price

A sale here is worth $7.69.

Listings sell for $7.69 on average, from $2.37 to $16.55. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At $7.69 that is $10K to $12K a year per listing.

Average price
$7.69under the $15 to $100 sweet spot
Price range
$2.37–$16.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
1,250–1,500
Revenue per listing a year
$10K–$12K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #59 within Eyes. It carries 18,402 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#59in Eyes
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
18,402per listing
Listings tracked
36

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Blonde Eyebrow Pencil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

163

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

44%

Top 20: 83%

Open market

4%

  • Brand 150%
  • Brand 225%
  • Brand 311%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (3 brands, 4%)

Demand

Blonde Eyebrow Pencil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 2.4×

Search terms

Top Blonde Eyebrow Pencil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blonde eyebrow pencil87K/yr
  • revlon eyebrow pencil83K/yr
  • revlon colorstay brow pencil49K/yr
  • eyebrow pencil blonde28K/yr
  • revlon brow pencil25K/yr
  • elf waterproof eyebrow pencil24K/yr
  • elf eyebrow pencil waterproof17K/yr
  • revlon eyebrow17K/yr
  • light blonde eyebrow pencil15K/yr
  • blonde eyebrow12K/yr

Reviews and returns

What reviews say buyers love and hate about Blonde Eyebrow Pencil

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Color”
21%of negative reviews mention “Color”
0.4%of orders come back
“Too DARK”
A buyer, on “Color”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Blonde Eyebrow Pencil questions

Answered from the same tracked data.