Is blonde eyebrow gel profitable to sell on Amazon United States?

The niche generates $97K/yr across 35 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -14.4%. Flapen's verdict: Worth a look (54/100).

How competitive is the blonde eyebrow gel niche?

22 brands and 141 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in blonde eyebrow gel?

Top complaints mined from reviews: Color, Moist/Dry, Value For Money. The return rate is 0.6%.

When does demand for blonde eyebrow gel peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the blonde eyebrow gel niche?

Listings span $3.72–$30.37; the average listing price is $11.77 (sweet spot $15–$100). The average incumbent carries 9,700 reviews — the moat a new listing must climb.

blonde eyebrow gel

Worth a look

Shows low returns (0.6%), but soft demand (-14.4% this quarter) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Price range

Good$3.72–$30.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Avg price

Okay$11.77

avg listing price — sweet spot $15–$100

Market size

Bad$97K

$97K/yr · 103K searches

Review moat

Bad9,700.29

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, blonde eyebrow gel is a $97K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

blonde eyebrow gel market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $71K–$94K; units × avg price
Conversion rate: 8.0%
Avg BSR: #206
Page quality: 0%
Prime: 100%
Sponsored: 69%
Out of stock: 0.0%
Avg brand age: 59 months
Avg seller age: 141 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 rising

Sellers

141

Top-5 brand share

73%

Top 20: 99%

Top-5 click share

47%

Top 20: 87%

Open market

23%

MAYBELLINE35%
e.l.f.12%
wet n wild11%
Espoir9%
L'Oreal Paris6%
LYSdefeu4%

Demand & seasonality

Weekly Amazon search volume, last 54 weeks — -14.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top blonde eyebrow gel search terms

blonde eyebrow gel25K/yr -2.9%6.6% conv.
blonde brow gel13K/yr -5.2%6.0% conv.
eyebrow gel blonde10K/yr -16.1%9.0% conv.
maybelline superfluff brow mousse9K/yr -11.9%6.8% conv.
eyebrow mascara blonde6K/yr -6.6%7.5% conv.
brow gel blonde6K/yr -14.5%7.7% conv.
maybelline super fluff brow4K/yr -5.3%6.6% conv.
blonde eyebrow mascara4K/yr -19.7%7.6% conv.
eyebrow mousse5K/yr -36.6%2.4% conv.
brow mousse4K/yr -12.0%1.7% conv.

All search terms

Top blonde eyebrow gel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Maybelline Superfluff Volumizing Brow Mousse All Day Tinted Brow Gel For Soft Full Brows Soft Brown 1 Count

MAYBELLINE$10.564.2★2,985 rev

wet n wild Brow-Sessive Eyebrow Shaping Makeup Gel Blonde

wet n wild$3.783.9★6,570 rev

Espoir The Brow Color Fixing Cara #4 Fake Bleach | Easy Fixing without Clumping with Skinny Brush Long-Lasting & Smudge-proof Eyebrow Mascara Soft Mood Coloring Tinted Gel Korean Makeup 0.1 Fl Oz.

Espoir$15.764.3★441 rev

Maybelline Superfluff Volumizing Brow Mousse All Day Tinted Brow Gel For Soft Full Brows Blonde 1 Count

MAYBELLINE$10.604.2★2,985 rev

Maybelline Brow Fast Sculpt Shapes Eyebrows Eyebrow Mascara Makeup Blonde 0.09 Fl. Oz.

MAYBELLINE$8.654.3★8,506 rev

Newest

by launch date

Blonde Tinted Brow Gel Kit 2PCS Waterproof Long Lasting Liquid Eye Brow Gel Creamy Eyebrow Mascara Volumizing Enhance Nature Eyebrow Makeup for All Skin Women Mothers Day-04 Blonde

Caedelfly$6.937 rev

3mo ago

WUNDERBROW Eyebrow Gel Waterproof Smudgeproof Lasts for Days Shade: Light Blonde Vegan and Cruelty-Free

WUNDERBROW$19.5752,850 rev

3mo ago

Eyebrow Gel Tint 2Pcs Blonde Eye Brow Dye Glue Waterproof Brow Tinting Kit

LYSdefeu$7.1896 rev

8mo ago

Brow Super Fluff Eyebrow Gel Mousse Volumizing and Tinted Thickening Eyebrow Waterproof Long-Lasting Easy-to-Use for Soft Full Brows Blonde

Euphily$7.7393 rev

8mo ago

Heart Percent Dote On Mood Fake-Up Browcara Waterproof Volumizing Long-Lasting Brow Pencil Fast Fix Ultra-Fine Eyebrow Color Mascara Cruelty Free Vegan 16g 01. Pale Blonde

Heart Percent$15.6460 rev

10mo ago

What buyers say about blonde eyebrow gel

What buyers praise and complain about, mined from review topics.

What buyers love

Color25%

“Color is good”

Quality-Overall13%

“Excellent product”

Value For Money12%

“Great Value”

Ease Of Use9%

“Easy to use”

Ease Of Application4%

“Easy application”

Durability4%

“It is very durable”

Advertised Vs Actual Product3%

“Works as described”

Suitability Colored Hair3%

“Great color for my blonde hair”

Eyelash Quality2%

“Impressive brow mascara”

Coverage2%

“Good coverage”

What buyers complain about

Color29%

“Not happy with the color”

Moist/Dry8%

“Very Dry”

Value For Money6%

“Waste of Money”

Durability6%

“Break”

Functionality-Overall4%

“doesn't work as described”

Size-Overall4%

“It's a tiny bottle”

Thickness3%

“It was chunky”

Quality-Overall3%

“if you are able to, go higher quality”

Ease Of Application2%

“Hard to apply”

Product Condition2%

“Product was not new”

Top return reasons

Color57%

Advertised Vs Actual Product9%

Moist/Dry7%

Functionality-Overall6%

Adhesion/Stickiness2%

Weight Light2%