blonde dry shampoo
Skip itA concentrated shelf (top 5 take 78% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.24avg listing price — sweet spot $15–$100
Price range
Good$6.72–$28.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$205K$205K/yr · 101K searches
Review moat
Okay3,493.33avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, blonde dry shampoo is a $205K/yr Amazon United States market (101K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 48/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
blonde dry shampoo market data
- Units sold / yr
- 13K–15K
- avg 1,250–1,500/product
- Revenue / yr
- $191K–$229K
- units × avg price
- Conversion rate
- 13.3%
- Avg BSR
- #167
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.0%
- Avg brand age
- 67 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
86
Top-5 brand share
88%
Top 20: 88%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Batiste65%
- --12%
- Moroccanoil11%
- MONDAY HAIRCARE7%
- Nuva Botanicals5%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 68 weeks — +0.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top blonde dry shampoo search terms
- blonde dry shampoo45K/yr
- dry shampoo blonde20K/yr
- dry shampoo for blonde hair20K/yr
- dry shampoo blonde hair11K/yr
- dry shampoo for blondes5K/yr
Top blonde dry shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Batiste Dry Shampoo for Blonde Hair Refresh Hair and Absorb Oil Between Washes Waterless Shampoo for Added Hair Texture and Body 5.71 oz
Batiste$12.294.4★957 rev
Batiste Dry Shampoo Blonde 3.81oz. (Pack of 4)
--$25.804.7★78 rev
Batiste Dry Shampoo Blonde 3.81 Fl oz Pack of 2
Batiste$17.534.6★115 rev
MONDAY HAIRCARE ORIGINAL Dry Shampoo with Keratin oil-absorbing for All Hair Types 200 mL
MONDAY HAIRCARE$6.724.3★7,512 rev
Moroccanoil Dry Shampoo Light Tones Travel Size 1.7 Fl. Oz.
Moroccanoil$13.644.6★13,237 rev
Newest
by launch date
Batiste Dry Shampoo Award Winning No. 1 Brand Instantly Refresh Hair & Absorb Oil Between Washes Vanilla Souffle 3.81 oz
Batiste$8.95259 rev
Nuva Botanicals Blonde Non Aerosol Dry Shampoo Powder with Biotin - Lavender Extract and Korean Ginseng - Volumizing Travel Size (0.42 oz) - Gifts for Her Stocking Stuffers
Nuva Botanicals$9.6795 rev
Batiste Light Dry Shampoo Mellow Melon Invisible Finish Refresh Hair & Absorb Oil Between Washes 3.81 Oz.
Batiste$7.791,386 rev
MONDAY HAIRCARE ORIGINAL Dry Shampoo with Keratin oil-absorbing for All Hair Types 200 mL
MONDAY HAIRCARE$6.727,512 rev
Batiste Dry Shampoo for Blonde Hair Refresh Hair and Absorb Oil Between Washes Waterless Shampoo for Added Hair Texture and Body 5.71 oz
Batiste$12.29957 rev
Trending
90-day click momentumBatiste Dry Shampoo Award Winning No. 1 Brand Instantly Refresh Hair & Absorb Oil Between Washes Vanilla Souffle 3.81 oz
Batiste$8.954.6★
Batiste Dry Shampoo Plus Brilliant Blonde 6.73 oz (Pack of 3)
Batiste$26.534.4★
Batiste Dry Shampoo Blonde 3.81oz. (Pack of 4)
--$25.804.7★
Nuva Botanicals Blonde Non Aerosol Dry Shampoo Powder with Biotin - Lavender Extract and Korean Ginseng - Volumizing Travel Size (0.42 oz) - Gifts for Her Stocking Stuffers
Nuva Botanicals$9.674.2★
Batiste Dry Shampoo Blonde 3.81 Fl oz Pack of 2
Batiste$17.534.6★
What buyers say about blonde dry shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“Good smell”
“Affordable dry shampoo that works well”
“Great value”
“saw the good reviews”
“Effective product”
“it doesn't really leave any residue”
“it really helps reduce that oily look”
“easy to comb out”
“Item exactly as described”
“hair feels clean”
What buyers complain about
“Leaves residue”
“Awful smell”
“Didn't really care for the color that this was on my hair”
“Not a very good dry shampoo”
“It's too yellow”
“Doesnt work”
“expensive”
“gets greasy easily”
“It flakes out of my hair”
“Had to take an allergy pill because I was starting to get a rash”
Top return reasons
Common questions
- Is blonde dry shampoo profitable to sell on Amazon United States?
- The niche generates $205K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Skip it (48/100).
- How competitive is the blonde dry shampoo niche?
- 4 brands and 86 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in blonde dry shampoo?
- Top complaints mined from reviews: Residue, Smell, Suitability Colored Hair. The return rate is 0.0%.
- When does demand for blonde dry shampoo peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the blonde dry shampoo niche?
- Listings span $6.72–$28.44; the average listing price is $15.24 (sweet spot $15–$100). The average incumbent carries 3,493 reviews — the moat a new listing must climb.