Blonde Bob Wig

Shoppers searched for this 798K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $316K a year.

Searches, last 12 months

798K

Growth, 90 days vs prior 90

-8.2%

Conversion, latest week

1.2%

Market size, estimated

$316Ka year

Peak month

October4.4× the quietest month

Top search term

blonde bob wig228K searches a year

Listings sell for $32.40 on average, from $8.82 to $106.00. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $32.40 that is $3K to $8K a year per listing.

Average price

$32.40inside the $15 to $100 sweet spot

Price range

$8.82–$106.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

100–250

Revenue per listing a year

$3K–$8K

Returns

9.7%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #778 within Wigs. It carries 1,655 reviews at 3.95 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

4.3%

Average rank

#778in Wigs

Average rating

3.95 starsAmazon United States average 4.42 stars

Average reviews

1,655per listing

Listings tracked

52

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

29 months