blistex deep renewal lip balm
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Market size
Good$353K$353K/yr · 239K searches
Avg price
Good$12.06avg listing price — sweet spot $15–$100
Review moat
Okay1,669.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Bad$3.11–$17.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-29.5%90-day search growth — must beat 0% to launch
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, blistex deep renewal lip balm is a $353K/yr Amazon United States market (239K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
blistex deep renewal lip balm market data
- Units sold / yr
- 30K–40K
- avg 6,000–8,000/product
- Revenue / yr
- $362K–$482K
- units × avg price
- Conversion rate
- 12.3%
- Avg BSR
- #569
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 43%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 129 days
Competition & brand share
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
22
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- The Ordinary61%
- Blistex33%
- La Roche-Posay4%
- Dr.Different3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.5% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.6×
Top blistex deep renewal lip balm search terms
- blistex deep renewal lip balm49K/yr
- the ordinary lip41K/yr
- ordinary lip26K/yr
- the ordinary lip balm34K/yr
- ordinary lip balm30K/yr
- blistex deep renewal11K/yr
- anti aging lip treatment10K/yr
- retinol lip treatment6K/yr
- retinol lip balm9K/yr
- anti aging lip balm6K/yr
Top blistex deep renewal lip balm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Ordinary Squalane + Amino Acids Hydrating Lip Balm for Lips Elbows and Cuticles 0.5 Fl Oz
The Ordinary$9.144.4★1,960 rev
Blistex SPF 15 Deep Renewal Lip Protectant for Younger lokking Lips 0.13 Ounce
Blistex$3.114.7★584 rev
Blistex Deep Renewal Lip Protectant Sunscreen Balm 0.13 Ounces (3.69g) (Value Pack of 4)
Blistex$16.154.7★311 rev
Blistex Deep Renewal Lip Protectant Sunscreen Balm 0.13 Ounces (3.69g) (Pack of 4)
Blistex$14.594.8★626 rev
La Roche-Posay Cicaplast Lip Balm B5 Hydrating Balm with Shea Butter Lip Treatment for Dry Cracked Lips Moisturizing and Repairing Balm Fragrance Free
La Roche-Posay$9.604.4★8,015 rev
Newest
by launch date
Dr.Different Retinal Lip Balm Clear Anti-Wrinkle Lip Treatment with Deep Hydration & Long-Lasting Moisture K-Skincare made by Korean Dermatologist 0.14oz
Dr.Different$13.85104 rev
The Ordinary Squalane + Amino Acids Hydrating Lip Balm for Lips Elbows and Cuticles 0.5 Fl Oz
The Ordinary$9.141,960 rev
Blistex Deep Renewal Lip Protectant Sunscreen Balm 0.13 Ounces (3.69g) (Pack of 4)
Blistex$14.59626 rev
Blistex Deep Renewal Lip Protectant Sunscreen Balm 0.13 Ounces (3.69g) (Value Pack of 5)
Blistex$17.9789 rev
Blistex Deep Renewal Lip Protectant Sunscreen Balm 0.13 Ounces (3.69g) (Value Pack of 4)
Blistex$16.15311 rev
Trending
90-day click momentumDr.Different Retinal Lip Balm Clear Anti-Wrinkle Lip Treatment with Deep Hydration & Long-Lasting Moisture K-Skincare made by Korean Dermatologist 0.14oz
Dr.Different$13.854.0★
Blistex Deep Renewal Lip Protectant Sunscreen Balm 0.13 Ounces (3.69g) (Value Pack of 4)
Blistex$16.154.7★
Blistex SPF 15 Deep Renewal Lip Protectant for Younger lokking Lips 0.13 Ounce
Blistex$3.114.7★
Blistex Deep Renewal Lip Protectant Sunscreen Balm 0.13 Ounces (3.69g) (Value Pack of 5)
Blistex$17.974.8★
Blistex Deep Renewal Lip Protectant Sunscreen Balm 0.13 Ounces (3.69g) (Pack of 4)
Blistex$14.594.8★
What buyers say about blistex deep renewal lip balm
What buyers praise and complain about, mined from review topics.What buyers love
“Moisturizes well”
“It feels smooth”
“This is a really high quality lip balm”
“was less expensive”
“The texture is rich”
“Plus, it has a wonderful scent”
“Pretty thick feeling”
“the product feels great when first applied”
“it lasts for hours”
“Easy to use”
What buyers complain about
“Not as moisturizing”
“Too costly”
“Broke”
“this doesnt work well”
“very hard to use”
“The tube is small”
“somewhat pink coloring that looked to have been a spill of some kind on it”
“It goes on thick at first”
“after the first week it smells like artificial banana”
“Not the best”
Top return reasons
Common questions
- Is blistex deep renewal lip balm profitable to sell on Amazon United States?
- The niche generates $353K/yr across 7 tracked products. 90-day search growth is -29.5%. Flapen's verdict: Skip it (39/100).
- How competitive is the blistex deep renewal lip balm niche?
- 4 brands and 22 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in blistex deep renewal lip balm?
- Top complaints mined from reviews: Moist/Dry, Value For Money, Durability. The return rate is 0.6%.
- When does demand for blistex deep renewal lip balm peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the blistex deep renewal lip balm niche?
- Listings span $3.11–$17.97; the average listing price is $12.06 (sweet spot $15–$100). The average incumbent carries 1,670 reviews — the moat a new listing must climb.