Blistex Deep Renewal Lip Balm

Shoppers searched for this 239K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $353K a year.

Searches, last 12 months

239K

Growth, 90 days vs prior 90

-29.5%

Conversion, latest week

12.3%

Market size, estimated

$353Ka year

Peak month

November2.6× the quietest month

Top search term

blistex deep renewal lip balm49K searches a year

Listings sell for $12.06 on average, from $3.11 to $17.97. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 6,000 to 8,000 of them. At $12.06 that is $72K to $96K a year per listing.

Average price

$12.06under the $15 to $100 sweet spot

Price range

$3.11–$17.97

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

6,000–8,000

Revenue per listing a year

$72K–$96K

Returns

0.6%of orders · Amazon United States median 2.1%

43% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #569 within Lip Care. It carries 1,670 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

43%

Prime listings

86%

Out of stock, average day

0.0%

Average rank

#569in Lip Care

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

1,670per listing

Listings tracked

7

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

48 months