Bling Hair

Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $220K a year.

Searches, last 12 months

267K

Growth, 90 days vs prior 90

-6.5%

Conversion, latest week

0.7%

Market size, estimated

$220Ka year

Peak month

December1.9× the quietest month

Top search term

bling hair204K searches a year

Listings sell for $112.96 on average, from $31.95 to $168.52. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $112.96 that is $0 to $11K a year per listing.

Average price

$112.96above the $15 to $100 sweet spot

Price range

$31.95–$168.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$11K

Returns

3.5%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #695 within Wigs. It carries 1,144 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.8%

Average rank

#695in Wigs

Average rating

4.05 starsAmazon United States average 4.42 stars

Average reviews

1,144per listing

Listings tracked

27

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

21 months