Bleu De Chanel for Men

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

+6.0%

Conversion, latest week

2.9%

Market size, estimated

$2.5Ma year

Peak month

December9.6× the quietest month

Top search term

dolce and gabbana light blue men694K searches a year

Listings sell for $67.36 on average, from $14.01 to $167.55. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At $67.36 that is $202K to $269K a year per listing.

Average price

$67.36inside the $15 to $100 sweet spot

Price range

$14.01–$167.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

3,000–4,000

Revenue per listing a year

$202K–$269K

Returns

0.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #194 within Men's. It carries 18,261 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

92%

Out of stock, average day

6.3%

Average rank

#194in Men's

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

18,261per listing

Listings tracked

12

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

75 months