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Blephadex Eyelid Wipes

Fail

The top 5 brands take 97% of clicks, so Blephadex Eyelid Wipes is a Fail.

Flapen Score
40
40 / 100
Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$91K/yr51K searches / yr
90-day growth
+0.4%search demand this quarter
Competition
85%top-5 click share · 6 brands · 22 sellers

Flapen Score

Blephadex Eyelid Wipes against its category

The dotted line is the Beauty & Personal Care average. Past it, Blephadex Eyelid Wipes is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blephadex Eyelid Wipes market on Amazon at a glance

Shoppers on Amazon United States searched for Blephadex Eyelid Wipes 51K times last year and spent an estimated $91K. The top 5 brands take 97% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
+0.4%
Conversion, latest week
8.5%
Market size, estimated
$91Ka year
Top search term
blephadex eyelid wipes30K searches a year

02 · Price

A sale here is worth $20.92.

Listings sell for $20.92 on average, from $11.96 to $40.14. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At $20.92 that is $10K to $16K a year per listing.

Average price
$20.92inside the $15 to $100 sweet spot
Price range
$11.96–$40.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
$10K–$16K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Cleansers. It carries 4,259 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#38in Cleansers
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
4,259per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Blephadex Eyelid Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

22

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Brand 154%
  • Brand 224%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 63%

Demand

Blephadex Eyelid Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.1× · 7 of 12 months tracked

Search terms

Top Blephadex Eyelid Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blephadex eyelid wipes30K/yr
  • blephadex13K/yr
  • blephadex eyelid wipes with tea tree oil8K/yr

Reviews and returns

What reviews say buyers love and hate about Blephadex Eyelid Wipes

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Allergies”
0.4%of orders come back
“Irritated my skin”
A buyer, on “Allergies”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Blephadex Eyelid Wipes questions

Answered from the same tracked data.