Blending Brush
MaybeAn estimated 1.1% of orders come back. But demand is soft, at -7.2% this quarter, so Blending Brush is a Maybe.
- Flapen Score
- 50 / 100Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 4850
- Market size
- $505K/yr602K searches / yr
- 90-day growth
- -7.2%search demand this quarter
- Competition
- 55%top-5 click share · 16 brands · 77 sellers
Flapen Score
Blending Brush against its category
The dotted line is the Beauty & Personal Care average. Past it, Blending Brush is stronger. Inside it, weaker.
Market
The Blending Brush market on Amazon at a glance
Shoppers on Amazon United States searched for Blending Brush 602K times last year and spent an estimated $505K. The top 5 brands take 75% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 9.7% of those searches ended in a purchase.
Shoppers searched for this 602K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $505K a year.
- Searches, last 12 months
- 602K
- Growth, 90 days vs prior 90
- -7.2%
- Conversion, latest week
- 9.7%
- Market size, estimated
- $505Ka year
- Peak month
- December1.4× the quietest month
- Top search term
- powder brush272K searches a year
02 · Price
A sale here is worth $8.62.
Listings sell for $8.62 on average, from $3.21 to $27.28. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $8.62 that is $13K to $17K a year per listing.
- Average price
- $8.62under the $15 to $100 sweet spot
- Price range
- $3.21–$27.28
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $13K–$17K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Makeup Brushes & Tools. It carries 8,612 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #24in Makeup Brushes & Tools
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 8,612per listing
- Listings tracked
- 26
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Blending Brush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
wet n wild Powder Brush Ultra-Plush Synthetic Bristles for Flawless Application Soft Touch Ergonomic Handle for Comfortable Precision Control
- Price
- $3.21
- Rating
- 4.6/5
- Reviews
- 12,624
- Age
- 10y ago

e.l.f. Flawless Face Brush Synthetic Makeup Brush For Contour & Definition Great For Powder Blush & Bronzer Vegan & Cruelty-Free
- Price
- $7.71
- Rating
- 4.7/5
- Reviews
- 10,107
- Age
- 9y ago

Foundation Brush Daubigny Large Powder Brush Flat Arched Premium Durable Kabuki Makeup Brush Perfect For Blending Liquid Cream and Flawless Powder Buffing Blending Concealer
- Price
- $9.00
- Rating
- 4.7/5
- Reviews
- 4,874
- Age
- 7y ago

e.l.f. Dual-Ended Cream + Powder Brush Two-in-One Makeup Brush For Creating A Gorgeous Airbrushed-looking Complexion Vegan & Cruelty-free
- Price
- $8.76
- Rating
- 4.8/5
- Reviews
- 3,117
- Age
- 2y ago

Real Techniques Cruelty Free Powder Brush With Ultra Plush Custom Cut Synthetic Bristles and Extended Aluminum Ferrules to Build Coverage
- Price
- $8.19
- Rating
- 4.7/5
- Reviews
- 12,235
- Age
- 15y ago
Trending
estimated 90-day click momentum
Extra Large Body Make Up Brush Self Tanning for Face 3 Inch Width Self Tanning Blend Brush for Legs Soft Synthetic Bronze Blend Ensures Flawless Foundation Litchigonzhu
- Price
- $6.13
- Rating
- 4.7/5
- Reviews
- 201
- Age
- 11mo ago

Makeup Brush Kabuki Face Brushes Retractable Travel Blush Kabuki Brush Portable Flawless for Foundation Powder Blush Bronzer Buffing Liquid Cream Cruelty Free with Cover(Brown)
- Price
- $8.49
- Rating
- 4.5/5
- Reviews
- 4,816
- Age
- 2y ago

Makeup Brushes Large Powder Brush & Foundation Brush Flawless Finish Airbrushed for Highlighter Loose Powder Blush Cream Contour Blending Liquid
- Price
- $8.86
- Rating
- 4.6/5
- Reviews
- 671
- Age
- 4y ago

Saie The Fluffy Brush - Soft Multi-Use Pressed + Loose Powder Brush - Fluffy Makeup Brush with Tapered Tip for Precise Application - Vegan Cruelty-Free (1 Count)
- Price
- $27.28
- Rating
- 4.5/5
- Reviews
- 62
- Age
- 3y ago

e.l.f. Dual-Ended Cream + Powder Brush Two-in-One Makeup Brush For Creating A Gorgeous Airbrushed-looking Complexion Vegan & Cruelty-free
- Price
- $8.76
- Rating
- 4.8/5
- Reviews
- 3,117
- Age
- 2y ago
Newest
by launch date
Extra Large Body Make Up Brush Self Tanning for Face 3 Inch Width Self Tanning Blend Brush for Legs Soft Synthetic Bronze Blend Ensures Flawless Foundation Litchigonzhu
- Price
- $6.13
- Rating
- 4.7/5
- Reviews
- 201
- Age
- 11mo ago

TEOYALL Setting Powder Brush Ultra Plush Fluffy Synthetic Bristles Makeup Buffing Brush for All-Over Powder Application with Powder Bronzer Foundation
- Price
- $5.53
- Rating
- 4.7/5
- Reviews
- 2,261
- Age
- 1y ago

Real Techniques Extra Big Powder Brush Large Makeup Brush For Powder Fluffy Head For All-Over Setting XL Oversized Brush For Quick Application Cruelty-Free Synthetic Bristles 1 Count
- Price
- $8.34
- Rating
- 4.6/5
- Reviews
- 389
- Age
- 2y ago

Super Large Mineral Powder Brush Set - Grade Color 2 Pcs Bronzer Makeup Brush & Soft Fluffy Foundation Brush
- Price
- $5.97
- Rating
- 4.6/5
- Reviews
- 203
- Age
- 2y ago

e.l.f. Dual-Ended Cream + Powder Brush Two-in-One Makeup Brush For Creating A Gorgeous Airbrushed-looking Complexion Vegan & Cruelty-free
- Price
- $8.76
- Rating
- 4.8/5
- Reviews
- 3,117
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
77
Est. top-5 brand share
75%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 93%
Open market
21%
- e.l.f.30%
- wet n wild19%
- Real Techniques14%
- Daubigny8%
- Matto4%
- EcoTools4%
Demand
Blending Brush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Blending Brush search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- powder brush272K/yr
- powder brush for loose powder38K/yr
- fluffy makeup brush31K/yr
- large makeup brush28K/yr
- loose powder brush30K/yr
- big makeup brush21K/yr
- powder makeup brush16K/yr
- face powder brush24K/yr
- powder brush for pressed powder18K/yr
- makeup powder brush17K/yr
Reviews and returns
What reviews say buyers love and hate about Blending Brush
We read the reviews and the return reasons for every product selling here.
“This brush was smaller than I expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blending Brush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









