Bleach Packets for Hair

Shoppers searched for this 240K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $214K a year.

Searches, last 12 months

240K

Growth, 90 days vs prior 90

+4.0%

Conversion, latest week

6.8%

Market size, estimated

$214Ka year

Peak month

December1.5× the quietest month

Top search term

quick blue27K searches a year

Listings sell for $12.98 on average, from $4.69 to $34.05. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $12.98 that is $10K to $13K a year per listing.

Average price

$12.98under the $15 to $100 sweet spot

Price range

$4.69–$34.05

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

$10K–$13K

Returns

0.9%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #75 within Hair Coloring Products. It carries 4,130 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

9.8%

Average rank

#75in Hair Coloring Products

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

4,130per listing

Listings tracked

20

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

65 months