Is blade profitable to sell on Amazon United States?

The niche generates $287K/yr across 26 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.5%. Flapen's verdict: Worth a look (51/100).

How competitive is the blade niche?

19 brands and 105 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in blade?

Top complaints mined from reviews: Quality-Overall, Sharpness, Durability. The return rate is 0.4%.

When does demand for blade peak?

Demand peaks in Aug–Sep; the busiest month runs 3.8× the quietest.

What does it cost to enter the blade niche?

Listings span $4.98–$32.55; the average listing price is $10.37 (sweet spot $15–$100). The average incumbent carries 8,464 reviews — the moat a new listing must climb.

blade

Worth a look

Shows low returns (0.4%), but strong incumbent ratings (4.7★) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Price range

Good$4.98–$32.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Market size

Good$287K

$287K/yr · 749K searches

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Growth

Okay+9.5%

90-day search growth — must beat 0% to launch

Avg price

Okay$10.37

avg listing price — sweet spot $15–$100

Review moat

Bad8,464.23

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, blade is a $287K/yr Amazon United States market (749K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 51/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

blade market data

Units sold / yr: 20K–25K; avg 500–750/product
Revenue / yr: $207K–$259K; units × avg price
Conversion rate: 3.7%
Avg BSR: #65
Page quality: 0%
Prime: 96%
Sponsored: 81%
Out of stock: 0.0%
Avg brand age: 69 months
Avg seller age: 150 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

105

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

31%

DIYSELF20%
Bates Choice15%
WORKPRO14%
REXBETI8%
DORCO6%
Derby6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.5% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 3.8×

Open Trend

Top blade search terms

blade475K/yr +6.3%1.2% conv.
blades241K/yr +13.5%2.6% conv.
cuchillas27K/yr +12.6%1.8% conv.
sharp blade6K/yr -9.7%1.3% conv.

All search terms

Top blade products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bates- Razor Blades 50 pcs Carbon Steel Flat Scraper Blades

Bates Choice$5.134.7★12,169 rev

WORKPRO Utility Knife Blades SK5 Steel 100-Pack Blades with Dispenser

WORKPRO$9.894.7★20,649 rev

DIYSELF Single Edge Razor Blades 100 Blades Razor Blades Refiils for Razor Scraper Utility Knife Heavy Duty One Edge Blades High Carbon Steel Blade for Removing Decals Stickers

DIYSELF$6.764.7★2,744 rev

REXBETI 100PCS Single Edge Razor Blades Industrial Razor Blades for Scraper Suitable for Removing Labels Decals Stickers and Old Paint

REXBETI$6.694.7★5,939 rev

100 Derby Premium Single Edge Razor Blades for straight razor

Derby$7.734.7★14,223 rev

Newest

by launch date

JETMORE 100 Pack Utility Knife Blades SK5 Steel Box Cutter Blades Standard Utility Blade Refills with Storage Box Sharp Heavy Duty Razor Knife Blade Replacement for Box Cutter Drywall

Jetmore$5.88841 rev

1y ago

JETMORE Single Edge Razor Blades 50 Pack High Carbon Steel Razor Blades for Scraper Sharp Utility Blades for Removing Glue Stickers Labels Paint Glass Safety Razor Blades Individually Wrapped

Jetmore$5.46431 rev

1y ago

Dorco ST300 Platinum Extra Double Edge Razor Blades 100 Count Premium Stainless Steel Shaving Blades Super Sharp for Smooth Precise Shave Stocking Stuffers

DORCO$9.092,635 rev

2y ago

Gearhub Premium 10 Count Double Edge Safety Razor Blades Refills Swedish 13C26 Stainless Steel Platinum Coated Mild to Medium Sharpness for Smooth Shaves

Gearhub$5.18155 rev

2y ago

DIYSELF 1 Pack Razor Blade Scraper with 15 Extra Blades Scraper Tool for Cleaning Window Paint Cooktop Oven Glass Stove Top Scraper Razor Scraper with Buit-In Blade Storage

DIYSELF$5.924,219 rev

2y ago

What buyers say about blade

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money20%

“they are affordable”

Quality-Overall19%

“Solid quality”

Sharpness14%

“Sharp cutter”

Advertised Vs Actual Product11%

“Description is accurate”

Ease Of Use9%

“Its easy to use”

Durability4%

“Has worked pretty well so far”

Strength3%

“Sturdy construction”

Size-Overall2%

“Perfect Fit”

Grip2%

“Grip is very comfortable”

Ease Of Cleaning2%

“Great for cleaning windows”

What buyers complain about

Quality-Overall17%

“Very cheap quality”

Sharpness11%

“Dull blades”

Durability11%

“Doesn't last”

Ease Of Use8%

“Very difficult to open”

Strength5%

“Seem a bit flimsy”

Size-Overall5%

“Smaller than expected”

Value For Money4%

“Overpriced”

Advertised Vs Actual Product2%

“Product does not work as advertised”

Functionality-Overall2%

“Does not work well on scrapping hard to remove residue”

Thickness2%

“thick”

Top return reasons

Size-Overall28%

Value For Money11%

Functionality-Overall9%

Advertised Vs Actual Product9%

Defective Material/Parts8%

Sharpness6%

Quality-Overall4%

Compatibility-Overall4%

Mechanism Issues2%

Ease Of Use2%

Common questions

Is blade profitable to sell on Amazon United States?: The niche generates $287K/yr across 26 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.5%. Flapen's verdict: Worth a look (51/100).
How competitive is the blade niche?: 19 brands and 105 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in blade?: Top complaints mined from reviews: Quality-Overall, Sharpness, Durability. The return rate is 0.4%.
When does demand for blade peak?: Demand peaks in Aug–Sep; the busiest month runs 3.8× the quietest.
What does it cost to enter the blade niche?: Listings span $4.98–$32.55; the average listing price is $10.37 (sweet spot $15–$100). The average incumbent carries 8,464 reviews — the moat a new listing must climb.

blade

blade market data

Competition & brand share

Demand & seasonality

Top blade search terms

Top blade products on Amazon

Top sellers

Newest

Trending

What buyers say about blade

What buyers love

What buyers complain about

Top return reasons

Common questions

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