Black Wig Cap

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $156K a year.

Searches, last 12 months

214K

Growth, 90 days vs prior 90

-8.0%

Conversion, latest week

11.7%

Market size, estimated

$156Ka year

Peak month

October1.5× the quietest month

Top search term

black wig cap66K searches a year

Listings sell for $6.24 on average, from $3.99 to $13.17. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At $6.24 that is $12K to $16K a year per listing.

Average price

$6.24under the $15 to $100 sweet spot

Price range

$3.99–$13.17

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

2,000–2,500

Revenue per listing a year

$12K–$16K

Returns

1.6%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #102 within Wig Caps. It carries 6,194 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#102in Wig Caps

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

6,194per listing

Listings tracked

15

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months