Is black tooth wax profitable to sell on Amazon United States?

The niche generates $111K/yr across 9 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -30.6%. Flapen's verdict: Skip it (40/100).

How competitive is the black tooth wax niche?

9 brands and 16 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in black tooth wax?

Top complaints mined from reviews: Smell, Moist/Dry, Size-Overall. The return rate is 1.4%.

When does demand for black tooth wax peak?

Demand peaks in Oct–Nov; the busiest month runs 3.4× the quietest.

What does it cost to enter the black tooth wax niche?

Listings span $8.21–$12.73; the average listing price is $9.52 (sweet spot $15–$100). The average incumbent carries 518 reviews — the moat a new listing must climb.

black tooth wax

Skip it

Prices mostly outside the sweet spot ($8.21–$12.73) — this niche doesn't clear our bar today.

Returns

Great1.4%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Conversion

Great7.0%

search→purchase rate — share of searches ending in a sale

Review moat

Good518.44

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$9.52

avg listing price — sweet spot $15–$100

Market size

Okay$111K

$111K/yr · 166K searches

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Growth

Bad-30.6%

90-day search growth — must beat 0% to launch

Competition

Bad89%

top-5 click share — a locked-up shelf

Price range

Bad$8.21–$12.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, black tooth wax is a $111K/yr Amazon United States market (166K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 40/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

black tooth wax market data

Units sold / yr: 13K–15K; avg 1,000–1,250/product
Revenue / yr: $119K–$143K; units × avg price
Conversion rate: 7.0%
Avg BSR: #141
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 1.9%
Avg brand age: 50 months
Avg seller age: 164 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

YBUETE27%
Mehron24%
BOBISUKA21%
MEICOLY12%
BEUSELF5%
Wismee5%
Open — no brand owns it (3 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -30.6% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 3.4×

Open Trend

Top black tooth wax search terms

black teeth paint67K/yr -31.4%6.6% conv.
black tooth paint36K/yr -28.0%7.6% conv.
black teeth11K/yr -33.3%2.7% conv.
mehron tooth paint11K/yr -34.7%5.5% conv.
tooth blackout7K/yr +7.8%13.6% conv.
tooth paint black6K/yr -35.3%7.5% conv.
teeth paint black5K/yr -54.2%5.4% conv.
teeth blackout3K/yr +9.5%8.6% conv.
mehron teeth paint5K/yr -33.7%5.1% conv.
mehron tooth fx3K/yr -9.7%3.5% conv.

All search terms

Top black tooth wax products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

YBUETE Professional Halloween Black Tooth Paint Temporary Black Tooth PaintDecayed Rotten Cruddy Missing Teeth Makeup Perfect for Cosplay Halloween Makeup Theater Costume Party

YBUETE$10.114.3★161 rev

Mehron Makeup Tooth FX Black | Temporary Tooth Paint | Perfect for Creating Black Out Teeth Makeup Rotten & Missing Teeth | SFX for Halloween Cosplay & Theater .125 oz (4 ml) | Made in the USA

Mehron$12.734.4★2,718 rev

BOBISUKA Black Tooth Paint Professional Black Out Teeth Makeup Solution - Safe Quick Dry & Realistic Perfect for Cosplay Halloween Makeup Theater and Special Effects (5 ml)

BOBISUKA$9.993.8★1,099 rev

MEICOLY Black Tooth Paint Black Out Tooth Tooth Blackout Rotten Decayed Cruddy Missing Teeth Makeup Professional Cosplay Teeth Temporary Teeth Paint for Halloween SFX Special Effects Makeup Dry Fast

MEICOLY$8.594.1★238 rev

Black Tooth Paint Temporary Black Teeth Paint | Quick Dry Realistic & Safe Perfect for black Out Tooth Rotten Decayed Missing Teeth SFX Makeup for Halloween Zombie/Demon Costume/Cosplay & Theater

BEUSELF$8.703.2★221 rev

Newest

by launch date

PASNOWFU Black Tooth Paint - Professional Teeth Black Paint for Cosplay & SFX Makeup High Coverage Quick-Dry Non-Toxic Formula Easy Apply & Remove for Adult Halloween Makeup Stage Performances.

PASNOWFU$10.0126 rev

6mo ago

Black Tooth Paint - Temporary SFX Negra Teeth Makeup Paint Long-Lasting Black Out Tooth Rotten & Missing Quick Dry Safe Teeth Paints for Halloween Cosplay Theatre Clown Zombie Pirate Costume Looks

oygcee$8.2115 rev

10mo ago

YBUETE Professional Halloween Black Tooth Paint Temporary Black Tooth PaintDecayed Rotten Cruddy Missing Teeth Makeup Perfect for Cosplay Halloween Makeup Theater Costume Party

YBUETE$10.11161 rev

10mo ago

Black Tooth Paint Professional Black Out Teeth Makeup Quick Dry & Realistic for Cosplay Rotten Teeth Makeup and Missing Teeth SFX for Halloween Art Theater

VPCRT6$8.23108 rev

1y ago

Wismee Black Tooth Paint Professional Black Out Teeth Makeup Perfect for Cosplay Halloween Makeup Theater and Special Effects

Wismee$9.1080 rev

1y ago

What buyers say about black tooth wax

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use20%

“Easy to use”

Moist/Dry8%

“Fast drying”

Durability8%

“It stays on well”

Paint Quality7%

“the paint spreads evenly”

Ease Of Application7%

“Application is straightforward”

Color5%

“Great Color”

Quality-Overall5%

“It is a reliable”

Efficiency3%

“does the job well”

Tooth Brightening3%

“Easy-to-Use Tooth Paint for Realistic Costume Effects”

Adhesion/Stickiness3%

“it sticks to your teeth no problem”

What buyers complain about

Smell13%

“It has a slight odor”

Moist/Dry11%

“I will have to note that it does seem to dry a bit fast on the brush though”

Size-Overall10%

“Its pretty small”

Durability10%

“It did start to come off near the end of the night”

Value For Money6%

“For 10$ nor worth it”

Ease Of Use5%

“once I was able to get some on it was hard to remove”

Thickness5%

“Was too thick to evenly paint teeth”

Quality-Overall5%

“Garbage and a waste of money”

Instructions/User Manual/Troubleshooting4%

“Instructions arent provided on the packaging”

Sensitivity-Overall2%

“my teeth have always been sensitive so it did feel weird putting it on”

Top return reasons

Paint Quality23%

Advertised Vs Actual Product11%

Defective Material/Parts10%

Functionality-Overall9%

Color7%

Adhesion/Stickiness6%

Stain Resistance5%

Size-Overall5%

Comfort-Overall2%

Unsustainable Design2%

Common questions

Is black tooth wax profitable to sell on Amazon United States?: The niche generates $111K/yr across 9 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -30.6%. Flapen's verdict: Skip it (40/100).
How competitive is the black tooth wax niche?: 9 brands and 16 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in black tooth wax?: Top complaints mined from reviews: Smell, Moist/Dry, Size-Overall. The return rate is 1.4%.
When does demand for black tooth wax peak?: Demand peaks in Oct–Nov; the busiest month runs 3.4× the quietest.
What does it cost to enter the black tooth wax niche?: Listings span $8.21–$12.73; the average listing price is $9.52 (sweet spot $15–$100). The average incumbent carries 518 reviews — the moat a new listing must climb.