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Black Tea Eye Cream

Fail

The top 5 brands take 100% of clicks, so Black Tea Eye Cream is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$104K/yr33K searches / yr
90-day growth
-9.0%search demand this quarter
Competition
85%top-5 click share · 4 brands · 33 sellers

Flapen Score

Black Tea Eye Cream against its category

The dotted line is the Beauty & Personal Care average. Past it, Black Tea Eye Cream is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Tea Eye Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Black Tea Eye Cream 33K times last year and spent an estimated $104K. All 4 brands take every click. Demand peaks in Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-9.0%
Conversion, latest week
5.8%
Market size, estimated
$104Ka year
Peak month
November1.8× the quietest month
Top search term
fresh black tea eye cream7K searches a year

02 · Price

A sale here is worth $54.71.

Listings sell for $54.71 on average, from $12.78 to $78.09. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $54.71 that is $5K to $14K a year per listing.

Average price
$54.71inside the $15 to $100 sweet spot
Price range
$12.78–$78.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
$5K–$14K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #2,770 within Creams. It carries 327 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
64%
Out of stock, average day
13.6%
Average rank
#2,770in Creams
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
327per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Black Tea Eye Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

33

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Brand 193%
  • Brand 23%
  • Brand 32%
  • Brand 42%

Demand

Black Tea Eye Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Black Tea Eye Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fresh black tea eye cream7K/yr
  • fresh eye cream6K/yr
  • fresh black tea advanced age renewal cream6K/yr
  • fresh black tea7K/yr
  • fresh black tea firming corset cream5K/yr
  • black tea eye cream3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Tea Eye Cream

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Moist/Dry”
12%of negative reviews mention “Thickness”
1.1%of orders come back
“Way too thick - it drags on the skin”
A buyer, on “Thickness”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Black Tea Eye Cream questions

Answered from the same tracked data.