Black Suede Cologne for Men

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $109K a year.

Searches, last 12 months

110K

Growth, 90 days vs prior 90

+3.0%

Conversion, latest week

3.5%

Market size, estimated

$109Ka year

Peak month

December2.4× the quietest month

Top search term

mesmerize cologne for men26K searches a year

Listings sell for $28.20 on average, from $18.92 to $58.58. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $28.20 that is $7K to $14K a year per listing.

Average price

$28.20inside the $15 to $100 sweet spot

Price range

$18.92–$58.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

$7K–$14K

Returns

0.0%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #413 within Men's. It carries 1,052 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

46%

Out of stock, average day

0.0%

Average rank

#413in Men's

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

1,052per listing

Listings tracked

13

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 99 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

99 months