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Black Spray

Fail

The top 5 brands take 95% of clicks, so Black Spray is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$93K/yr102K searches / yr
90-day growth
-8.1%search demand this quarter
Competition
50%top-5 click share · 9 brands · 122 sellers

Flapen Score

Black Spray against its category

The dotted line is the Beauty & Personal Care average. Past it, Black Spray is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Black Spray 102K times last year and spent an estimated $93K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
-8.1%
Conversion, latest week
7.7%
Market size, estimated
$93Ka year
Peak month
February9.1× the quietest month
Top search term
black root touch up24K searches a year

02 · Price

A sale here is worth $11.73.

Listings sell for $11.73 on average, from $4.79 to $22.54. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $11.73 that is $3K to $6K a year per listing.

Average price
$11.73under the $15 to $100 sweet spot
Price range
$4.79–$22.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Hair Coloring Products. It carries 22,384 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#23in Hair Coloring Products
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
22,384per listing
Listings tracked
25

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Black Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 flat

Sellers

122

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

50%

Top 20: 96%

Open market

3%

  • Brand 150%
  • Brand 226%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Brand 62%
  • Open — no brand owns it (3 brands, 3%)

Demand

Black Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 9.1×

Search terms

Top Black Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black root touch up24K/yr
  • black root touch up spray14K/yr
  • root touch up hair color black17K/yr
  • root touch up black11K/yr
  • clairol root touch up black8K/yr
  • root spray black6K/yr
  • black root spray6K/yr
  • black hair root touch up4K/yr
  • black root touch up hair dye5K/yr
  • loreal black hair spray2K/yr

Reviews and returns

What reviews say buyers love and hate about Black Spray

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Color”
16%of negative reviews mention “Color”
0.9%of orders come back
“Color is terrible”
A buyer, on “Color”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Black Spray questions

Answered from the same tracked data.