Black Spray
FailThe top 5 brands take 95% of clicks, so Black Spray is a Fail.
- Flapen Score
- 46 / 100Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 4846
- Market size
- $93K/yr102K searches / yr
- 90-day growth
- -8.1%search demand this quarter
- Competition
- 50%top-5 click share · 9 brands · 122 sellers
Flapen Score
Black Spray against its category
The dotted line is the Beauty & Personal Care average. Past it, Black Spray is stronger. Inside it, weaker.
Market
The Black Spray market on Amazon at a glance
Shoppers on Amazon United States searched for Black Spray 102K times last year and spent an estimated $93K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 7.7% of those searches ended in a purchase.
Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.
- Searches, last 12 months
- 102K
- Growth, 90 days vs prior 90
- -8.1%
- Conversion, latest week
- 7.7%
- Market size, estimated
- $93Ka year
- Peak month
- February9.1× the quietest month
- Top search term
- black root touch up24K searches a year
02 · Price
A sale here is worth $11.73.
Listings sell for $11.73 on average, from $4.79 to $22.54. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $11.73 that is $3K to $6K a year per listing.
- Average price
- $11.73under the $15 to $100 sweet spot
- Price range
- $4.79–$22.54
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Hair Coloring Products. It carries 22,384 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #23in Hair Coloring Products
- Average rating
- 4.32 starsAmazon United States average 4.42 stars
- Average reviews
- 22,384per listing
- Listings tracked
- 25
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Black Spray products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 flat
Sellers
122
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
50%
Top 20: 96%
Open market
3%
- Brand 150%
- Brand 226%
- Brand 37%
- Brand 47%
- Brand 55%
- Brand 62%
- Open — no brand owns it (3 brands, 3%)
Demand
Black Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 9.1×
Search terms
Top Black Spray search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black root touch up24K/yr
- black root touch up spray14K/yr
- root touch up hair color black17K/yr
- root touch up black11K/yr
- clairol root touch up black8K/yr
- root spray black6K/yr
- black root spray6K/yr
- black hair root touch up4K/yr
- black root touch up hair dye5K/yr
- loreal black hair spray2K/yr
Reviews and returns
What reviews say buyers love and hate about Black Spray
We read the reviews and the return reasons for every product selling here.
“Color is terrible”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Spray questions
Answered from the same tracked data.









