black silk scrunchies
Skip itPrices mostly outside the sweet spot ($3.42–$10.00) — this niche doesn't clear our bar today.
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad70%top-5 click share — a locked-up shelf
Review moat
Bad8,509.44avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.99avg listing price — sweet spot $15–$100
Growth
Bad-8.6%90-day search growth — must beat 0% to launch
Market size
Bad$64K$64K/yr · 60K searches
Price range
Bad$3.42–$10.00cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, black silk scrunchies is a $64K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 39/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
black silk scrunchies market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $64K–$80K
- units × avg price
- Conversion rate
- 13.2%
- Avg BSR
- #281
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.0%
- Avg brand age
- 37 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
16 rising
Sellers
22
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
23%
- SEVEN STYLE32%
- Kitsch21%
- OLESILK10%
- WILLBOND6%
- SEMRUE5%
- GOODY3%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -8.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top black silk scrunchies search terms
- black silk scrunchies19K/yr
- black satin scrunchies18K/yr
- black silk hair ties6K/yr
- black silk scrunchie5K/yr
- black satin hair ties4K/yr
- black satin scrunchie3K/yr
- silk scrunchies black4K/yr
- black silk scrunchies for women3K/yr
Top black silk scrunchies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Satin Scrunchies for Women 8PCS Black Silk Hair Ties No Crease Frizz-Free Gentle Elastic Hair Bands for Thick & Thin Hair Soft & Stylish Hair Accessories Gifts
SEVEN STYLE$5.914.7★69,911 rev
Kitsch Satin Scrunchies for Women - No Crease Frizz Control | Softer Than Silk Scrunchies Gentle On Hair Scrunchies for All Hair Types | Stylish Hair Accessories College Essentials - Black 5pcs
Kitsch$7.214.6★52,229 rev
OLESILK 100% Mulberry Silk-Scrunchies for Hair Sleep Women Grils Silk Hair Ties for Frizz & Breakage Curly Hair No Damage Elastics Ponytail Holder 3 Pack
OLESILK$9.884.6★1,409 rev
SEMRUE 22 Momme 100% Pure Mulberry Silk Scrunchies (4 PCS) - Small Hair Elastics and Ties for Women Sleep Hair Care No Damage Black
SEMRUE$8.794.7★854 rev
WILLBOND 24 Pieces Satin Hair Scrunchies Silky Elastic Ties Skinny Solid Hair Bands Ropes Ponytail Holder for Women Headdress Accessories Decorations 2 Sizes(Black)
WILLBOND$8.144.3★1,545 rev
Newest
by launch date
Goody Ouchless Skinny Satin Scrunchies Frizz Fighting No Damage Scrunchies Gentle Secure & Creaseless Hair Ties for Day and Overnight All Hair Types Gifts for Women & Girls 8 Ct Black
GOODY$8.3578 rev
Satin Scrunchies for Women 8PCS Black Silk Hair Ties No Crease Frizz-Free Gentle Elastic Hair Bands for Thick & Thin Hair Soft & Stylish Hair Accessories Gifts
SEVEN STYLE$5.9169,911 rev
ZHENSILK Silk Scrunchies Hair Ties for Women Black 8Pcs
ZHENSILK$8.26270 rev
Satin Scrunchies for Women No Hair Damage No Crease Suitable for All Hair Types Elastics Bands Accessories Girls Black 5pcs
VASHOP$3.42179 rev
LULUSILK Silk Scrunchies for Hair Sleep 100% Real Mulberry Silk No Damage Hair Ties for Women and Girls Classic Black Pack of 3
LULUSILK$9.80654 rev
Trending
90-day click momentum
SUTHIA Satin Scrunchies for Women Girls and Kids 60 Bulk Pack Black Hair Scrunchie Hair Ties Silk Scrunchy Soft Silky Ponytail Holders for Thick Curly Medium Thin Fine Hair No Damage & Non Slip
SUTHIA$9.984.4★
Goody Ouchless Skinny Satin Scrunchies Frizz Fighting No Damage Scrunchies Gentle Secure & Creaseless Hair Ties for Day and Overnight All Hair Types Gifts for Women & Girls 8 Ct Black
GOODY$8.354.5★
ZHENSILK Silk Scrunchies Hair Ties for Women Black 8Pcs
ZHENSILK$8.264.4★
Satin Scrunchies for Women 8PCS Black Silk Hair Ties No Crease Frizz-Free Gentle Elastic Hair Bands for Thick & Thin Hair Soft & Stylish Hair Accessories Gifts
SEVEN STYLE$5.914.7★
Satin Scrunchies for Women No Hair Damage No Crease Suitable for All Hair Types Elastics Bands Accessories Girls Black 5pcs
VASHOP$3.424.4★
What buyers say about black silk scrunchies
What buyers praise and complain about, mined from review topics.What buyers love
“No complaints”
“Good for hair”
“keeps your hair nice and smooth”
“They are affordable”
“It was exactly as pictured”
“Great stretch”
“I like that the pack includes different sizes”
“smaller amount of hair it stays in good”
“Gentle on Curly Hair”
“Soft and Comfortable”
What buyers complain about
“have very little stretch”
“Too tight”
“the quality is different”
“they fall out”
“the material is definitely different”
“Very rough material”
“They do not grip very well”
“Probably not thick hair friendly”
“Pull the hair annoying”
“DO NOT BUY if you have medium thick or thick hair”
Top return reasons
Common questions
- Is black silk scrunchies profitable to sell on Amazon United States?
- The niche generates $64K/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.6%. Flapen's verdict: Skip it (39/100).
- How competitive is the black silk scrunchies niche?
- 16 brands and 22 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in black silk scrunchies?
- Top complaints mined from reviews: Stretchability/Expandability/Elasticity, Size-Overall, Quality-Overall. The return rate is 1.1%.
- When does demand for black silk scrunchies peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the black silk scrunchies niche?
- Listings span $3.42–$10.00; the average listing price is $7.99 (sweet spot $15–$100). The average incumbent carries 8,509 reviews — the moat a new listing must climb.