Black Silk Scrunchies

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months

60K

Growth, 90 days vs prior 90

-8.6%

Conversion, latest week

13.2%

Market size, estimated

$64Ka year

Peak month

December1.3× the quietest month

Top search term

black silk scrunchies19K searches a year

Listings sell for $7.99 on average, from $3.42 to $10.00. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $7.99 that is $2K to $4K a year per listing.

Average price

$7.99under the $15 to $100 sweet spot

Price range

$3.42–$10.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$2K–$4K

Returns

1.1%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #281 within Elastics & Ties. It carries 8,509 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#281in Elastics & Ties

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

8,509per listing

Listings tracked

18

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

37 months