Black Shampoo and Conditioner

Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $248K a year.

Searches, last 12 months

194K

Growth, 90 days vs prior 90

+2.2%

Conversion, latest week

9.7%

Market size, estimated

$248Ka year

Peak month

August1.7× the quietest month

Top search term

pantene gold series61K searches a year

Listings sell for $13.18 on average, from $4.29 to $31.42. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $13.18 that is $7K to $10K a year per listing.

Average price

$13.18under the $15 to $100 sweet spot

Price range

$4.29–$31.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$7K–$10K

Returns

0.4%of orders · Amazon United States median 2.1%

54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #740 within Shampoo & Conditioner Sets. It carries 2,886 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

54%

Prime listings

100%

Out of stock, average day

2.3%

Average rank

#740in Shampoo & Conditioner Sets

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

2,886per listing

Listings tracked

24

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

69 months