black shampoo and conditioner
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Price range
Good$4.29–$31.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.18avg listing price — sweet spot $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Okay$248K$248K/yr · 194K searches
Review moat
Okay2,886.46avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, black shampoo and conditioner is a $248K/yr Amazon United States market (194K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
black shampoo and conditioner market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- $264K–$330K
- units × avg price
- Conversion rate
- 9.7%
- Avg BSR
- #740
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 54%
- Out of stock
- 2.3%
- Avg brand age
- 69 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
110
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
56%
Top 20: 96%
Open market
0%
- Pantene50%
- Cantu38%
- ORS12%
Demand & seasonality
Weekly Amazon search volume, last 56 weeks — +2.2% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.7×
Top black shampoo and conditioner search terms
- pantene gold series61K/yr
- cantu shampoo and conditioner48K/yr
- olive oil shampoo and conditioner24K/yr
- gold series pantene hair products11K/yr
- pantene gold9K/yr
- black shampoo and conditioner7K/yr
- african american shampoo and conditioner8K/yr
- cantu shampoo and conditioner set8K/yr
- ors shampoo and conditioner5K/yr
- african shampoo and conditioner4K/yr
Top black shampoo and conditioner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cantu Shampoo & Conditioner with Shea Butter for Natural Hair 13.5 fl oz (Pack of 2)
Cantu$12.794.6★2,771 rev
Pantene Shampoo and Sulfate Free Conditioner Kit with Argan Oil Pro-V Gold Series for Natural and Curly Textured Hair 16.9 fl oz Kit
Pantene$12.984.6★6,584 rev
Pantene Gold Series Hydrating Butter-Cream 6.8 oz
Pantene$8.004.6★4,778 rev
Pantene Gold Series Detangling Milk Hair Treatment for Curly Hair Natural and Textured Hair 7.6 Fl Oz Leave-On Hair Detangler Infused with Rich Argan Oil Dye and Sulfate Free Formula
Pantene$7.474.6★6,987 rev
Cantu Shampoo & Conditioner with Shea Butter for Natural Hair 1L (Pack of 2)
Cantu$22.204.6★2,771 rev
Newest
by launch date
ORS Olive Oil Deep Hydrating Creamy Aloe Conditioner & Deep Cleansing Shampoo with Aloe Vera for Rejuvenating Moisture (2 Piece Set)
ORS$13.206 rev
ORS Olive Oil Creamy Aloe Shampoo & Replenishing Conditioner with Orange & Aloe Vera 2 Piece Set
ORS$17.9320 rev
ORS Olive Oil Creamy Aloe Shampoo & Replenishing Conditioner for Revitalizing & Rejuvenating Moisturel 2 Piece Set
ORS$21.4218 rev
ORS Olive Oil Shampoo & Conditioner with Aloe Vera & Orange Oil for Moisture Strengthen & Restore 2 Piece Set
ORS$12.48284 rev
ORS Olive Oil Shampoo Conditioner & Hair Lotion for Stronger and Healthier Hair 3 Piece Set
ORS$21.1194 rev
Trending
90-day click momentumORS Olive Oil Deep Hydrating Creamy Aloe Conditioner & Deep Cleansing Shampoo with Aloe Vera for Rejuvenating Moisture (2 Piece Set)
ORS$13.205.0★
ORS Olive Oil Creamy Aloe Shampoo & Replenishing Conditioner with Orange & Aloe Vera 2 Piece Set
ORS$17.934.9★
Cantu Avocado Hydrating Sulfate-free Shampoo with Pure Shea Butter 13.5 oz (Pack of 2)
Cantu$11.774.5★
Cantu Shampoo & Conditioner with Shea Butter for Natural Hair 1L (Pack of 2)
Cantu$22.204.6★
Cantu Shampoo & Conditioner with Shea Butter for Natural Hair 13.5 fl oz (Pack of 2)
Cantu$12.794.6★
What buyers say about black shampoo and conditioner
What buyers praise and complain about, mined from review topics.What buyers love
“great fragrance”
“Excellent product”
“my hair is soft”
“its moisturizing”
“Works great for my very curly hair”
“Good deal”
“My curls come out amazing”
“Great for my hair type”
“The best ever my hair is starting to grow since I start using this again”
“As advertised”
What buyers complain about
“The oil arrived leaked in the box”
“Not very hydrating”
“Great shampoo, not a great scent”
“The bought is larger than expected”
“Very greasy”
“Doesnt work well for my type of hair”
“Hair looks dull too”
“Lost a great deal of product”
“Thick”
“My hair was somehow left heavy, greasy, and breaking”
Top return reasons
Common questions
- Is black shampoo and conditioner profitable to sell on Amazon United States?
- The niche generates $248K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.2%. Flapen's verdict: Skip it (47/100).
- How competitive is the black shampoo and conditioner niche?
- 3 brands and 110 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in black shampoo and conditioner?
- Top complaints mined from reviews: Leak-Proof, Moist/Dry, Smell. The return rate is 0.4%.
- When does demand for black shampoo and conditioner peak?
- Demand peaks in Aug; the busiest month runs 1.7× the quietest.
- What does it cost to enter the black shampoo and conditioner niche?
- Listings span $4.29–$31.42; the average listing price is $13.18 (sweet spot $15–$100). The average incumbent carries 2,886 reviews — the moat a new listing must climb.