Is Black Semi Permanent Hair Dye profitable to sell on Amazon United States?

Flapen scores Black Semi Permanent Hair Dye 47 out of 100 on Amazon United States, a Fail. Shoppers spend $137K a year across 16 tracked products. Search demand grew -1.9% in the last 90 days.

How competitive is the Black Semi Permanent Hair Dye niche on Amazon United States?

13 brands and 72 sellers compete in Black Semi Permanent Hair Dye on Amazon United States. The top 5 Black Semi Permanent Hair Dye products take 74% of clicks, and the top 5 brands take 80%.

When does demand for Black Semi Permanent Hair Dye peak?

Search demand for Black Semi Permanent Hair Dye on Amazon United States peaks in Aug–Sep–Oct–Nov–Dec, and the busiest month runs 4.6× the quietest.

What does it cost to enter the Black Semi Permanent Hair Dye niche?

Black Semi Permanent Hair Dye sells for $12.53 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $4.96 to $29.79. The average product has 18,478 reviews, the count a new listing must catch up to.

Black Semi Permanent Hair Dye

Fail

The average product has 18,478 reviews to catch up to, so Black Semi Permanent Hair Dye is a Fail.

Flapen Score: 47
47 / 100Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size: $137K/yr173K searches / yr
90-day growth: -1.9%search demand this quarter
Competition: 74%top-5 click share · 13 brands · 72 sellers

Flapen Score

Black Semi Permanent Hair Dye against its category

The dotted line is the Beauty & Personal Care average. Past it, Black Semi Permanent Hair Dye is stronger. Inside it, weaker.

47Fail

This niche Category average

See the method

Market

The Black Semi Permanent Hair Dye market on Amazon at a glance

Shoppers on Amazon United States searched for Black Semi Permanent Hair Dye 173K times last year and spent an estimated $137K. The top 5 brands take 80% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $137K a year.

Searches, last 12 months: 173K
Growth, 90 days vs prior 90: -1.9%
Conversion, latest week: 6.3%
Market size, estimated: $137Ka year
Peak month: October4.6× the quietest month
Top search term: black semi permanent hair dye33K searches a year

02 · Price

A sale here is worth $12.53.

Listings sell for $12.53 on average, from $4.96 to $29.79. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $12.53 that is $6K to $9K a year per listing.

Average price: $12.53under the $15 to $100 sweet spot
Price range: $4.96–$29.79
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 13K–15K
Units per listing a year: 500–750
Revenue per listing a year: $6K–$9K
Returns: 0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #66 within Hair Coloring Products. It carries 18,478 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings: 81%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #66in Hair Coloring Products
Average rating: 4.18 starsAmazon United States average 4.42 stars
Average reviews: 18,478per listing
Listings tracked: 16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 74 months

Products

Top Black Semi Permanent Hair Dye products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

13 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

16%

Brand 145%
Brand 219%
Brand 36%
Brand 46%
Brand 54%
Brand 64%
Open — no brand owns it (7 brands, 16%)

Demand

Black Semi Permanent Hair Dye search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Black Semi Permanent Hair Dye search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

black semi permanent hair dye33K/yr -2.5%4.6% conv.
semi permanent black hair dye24K/yr +6.6%3.7% conv.
black hair dye semi permanent20K/yr -11.4%4.4% conv.
manic panic black11K/yr +2.8%6.5% conv.
semi permanent hair color black14K/yr -14.5%4.3% conv.
artic fox black hair dye7K/yr -3.3%8.9% conv.
demi permanent hair color black9K/yr -23.8%3.9% conv.
black demi permanent hair dye6K/yr -11.4%6.2% conv.
jet black semi permanent hair dye5K/yr +24.6%3.1% conv.
arctic fox hair dye black5K/yr +29.4%9.9% conv.

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Beauty & Personal Care niches

Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

Squirrel Repellent

$2.3M/yr+140.5%

Tomato Cage

$4.4M/yr+261.3%

Mole Repellent for Lawns

$3.6M/yr+155.2%

America 250 Flag

$2.3M/yr+389.5%

Jet Nozzle High Pressure Hose Nozzle

$1.5M/yr+628.3%

FAQ

Common Black Semi Permanent Hair Dye questions

Answered from the same tracked data.

Categories