Is black semi permanent hair dye profitable to sell on Amazon United States?

The niche generates $137K/yr across 16 tracked products. 90-day search growth is -1.9%. Flapen's verdict: Skip it (47/100).

How competitive is the black semi permanent hair dye niche?

13 brands and 72 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 80% of demand.

When does demand for black semi permanent hair dye peak?

Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 4.6× the quietest.

What does it cost to enter the black semi permanent hair dye niche?

Listings span $4.96–$29.79; the average listing price is $12.53 (sweet spot $15–$100). The average incumbent carries 18,478 reviews — the moat a new listing must climb.

black semi permanent hair dye

Skip it

A deep review moat (18,478 avg reviews) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Price range

Good$4.96–$29.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.53

avg listing price — sweet spot $15–$100

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Market size

Okay$137K

$137K/yr · 173K searches

Growth

Bad-1.9%

90-day search growth — must beat 0% to launch

Competition

Bad74%

top-5 click share — a locked-up shelf

Review moat

Bad18,477.69

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, black semi permanent hair dye is a $137K/yr Amazon United States market (173K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

black semi permanent hair dye market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: $157K–$188K; units × avg price
Conversion rate: 6.3%
Avg BSR: #66
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 0.0%
Avg brand age: 74 months
Avg seller age: 154 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

13 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

16%

ARCTIC FOX45%
MANIC PANIC19%
Adore6%
COLORCHARM6%
Clairol Professional4%
Lunar Tides4%
Open — no brand owns it (7 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.9% search growth over the last 90 days.

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.6×

Open Trend

Top black semi permanent hair dye search terms

black semi permanent hair dye33K/yr -2.5%4.6% conv.
semi permanent black hair dye24K/yr +6.6%3.7% conv.
black hair dye semi permanent20K/yr -11.4%4.4% conv.
manic panic black11K/yr +2.8%6.5% conv.
semi permanent hair color black14K/yr -14.5%4.3% conv.
artic fox black hair dye7K/yr -3.3%8.9% conv.
demi permanent hair color black9K/yr -23.8%3.9% conv.
black demi permanent hair dye6K/yr -11.4%6.2% conv.
jet black semi permanent hair dye5K/yr +24.6%3.1% conv.
arctic fox hair dye black5K/yr +29.4%9.9% conv.

All search terms

Top black semi permanent hair dye products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz TRANSYLVANIA)

ARCTIC FOX$11.864.3★86,431 rev

ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz TRANSYLVANIA)

ARCTIC FOX$18.554.3★86,431 rev

MANIC PANIC Classic Raven Semi Permanent Hair Color - Cool-Toned Black Hair Dye for Women & Men That Lasts 4-6 Weeks - Vegan Ammonia & Cruelty-Free - Create & Mix Custom Shades (4oz)

MANIC PANIC$14.094.1★2,590 rev

Adore Semi Permanent Hair Color (118 Off Black) | Vegan & Cruelty-Free Black Hair Dye | No Ammonia No Peroxide No Alcohol | 4 Fl Oz

Adore$8.204.0★839 rev

COLORCHARM Demi Permanent Hair Color 1N Black Gloss Refresh & Tone 2 Fl Oz

COLORCHARM$9.384.4★6,144 rev

Newest

by launch date

XMONDO Color Soft Black Color Depositing Mask & Semi-Permanent Hair Dye Super Gloss Infused with Bond Boosters for Nourishment Revitalize & Repair Vegan Formula 8 Fl Oz

XMONDO$29.791,812 rev

1y ago

Revlon ColorSilk Tone + Gloss + Care Demi Permanent Hair Color Dye Kit with Leave-In Scalp and Haircare Serum 2x Shinier 4x Stronger 1 Black 4.5 fl oz

REVLON$4.962,707 rev

2y ago

Danger Jones Semi-Permanent Hair Color (Dopamine - Black)

Danger Jones$15.521,441 rev

3y ago

COLORCHARM Demi Permanent Hair Color 1N Black Gloss Refresh & Tone 2 Fl Oz

COLORCHARM$9.386,144 rev

4y ago

Clairol Professional Beautiful Collection Advanced Gray Solutions 1A Midnight Black 3 oz. - Packaging May Vary

Clairol Professional$7.7811,149 rev

7y ago

Common questions

Is black semi permanent hair dye profitable to sell on Amazon United States?: The niche generates $137K/yr across 16 tracked products. 90-day search growth is -1.9%. Flapen's verdict: Skip it (47/100).
How competitive is the black semi permanent hair dye niche?: 13 brands and 72 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 80% of demand.
When does demand for black semi permanent hair dye peak?: Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 4.6× the quietest.
What does it cost to enter the black semi permanent hair dye niche?: Listings span $4.96–$29.79; the average listing price is $12.53 (sweet spot $15–$100). The average incumbent carries 18,478 reviews — the moat a new listing must climb.