black seed soap
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Price range
Good$5.00–$31.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.76avg listing price — sweet spot $15–$100
Review moat
Good1,364.04avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.0%90-day search growth — must beat 0% to launch
Market size
Bad$60K$60K/yr · 50K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, black seed soap is a $60K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 45/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
black seed soap market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $64K–$77K
- units × avg price
- Conversion rate
- 9.3%
- Avg BSR
- #2,179
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 29%
- Out of stock
- 3.9%
- Avg brand age
- 69 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
676
Top-5 brand share
98%
Top 20: 99%
Top-5 click share
50%
Top 20: 95%
Open market
1%
- Nubian Heritage82%
- Amazing Herbs7%
- Madina6%
- Sensual Aroma2%
- AL-TAQWA1%
- Shea Moisture1%
- Open — no brand owns it (1%)
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — -8.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top black seed soap search terms
- nubian heritage soap30K/yr
- nubian heritage bar soap8K/yr
- black seed soap6K/yr
- black seed oil soap4K/yr
- nubian soap3K/yr
Top black seed soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bar Soap Raw Shea Butter 5 Oz By Nubian Heritage
Nubian Heritage$5.004.6★2,492 rev
Nubian Heritage Bar Soap Raw Shea and Myrrh 5 Ounce (Pack of 6)
Nubian Heritage$31.154.6★2,492 rev
Nubian African Black Soap Bar 5 Ounce (Pack of 5)
Nubian Heritage$26.344.7★176 rev
Nubian Heritage Goats Milk & Chai Bar Soap Soothing & Hydrating 5 Oz (Pack of 3)
Nubian Heritage$21.804.6★41 rev
Nubian Heritage Soap Bar Goats Milk and Chai 5 Ounce
Nubian Heritage$6.764.6★2,492 rev
Newest
by launch date
AL-TAQWA Black Seed Soap Bar 90gm (3.17oz) Made with Black Seed Extract Coconut Oil & Castor Oil Gentle Cleansing & Moisturizing Nourishes & Refreshes Skin
AL-TAQWA$10.121 rev
Sensual Aroma Black Seed Soap 110g - Natural Face & Body Bar for Gentle Deep-Cleansing - Plant-Based Soap Bar for Men & Women Ideal for all Skin Types
Sensual Aroma$8.6627 rev
Madina Black Seed Soap Bar Moisturizing Anti-Aging Deep Cleansing Black Seed Oil Shea Butter Jojoba Oil Plant-Based Gentle Face & Body Cleanser 6 Pack (3.5 oz Each)
Madina$24.84190 rev
Nubian Heritage Goats Milk & Chai Bar Soap Soothing & Hydrating 5 Oz (Pack of 3)
Nubian Heritage$21.8041 rev
Amazing Herbs Black Seed Soap - 100% Pure Cold-Pressed Black Cumin Seed Oil All Natural Free of Colors Dyes & Fragrances - Black Seed Aloe Vera Soap 4.25 Oz (Pack of 3)
Amazing Herbs$20.78156 rev
Trending
90-day click momentumNubian Heritage Soap Bar Goats Milk and Chai 5 Ounce
Nubian Heritage$6.764.6★
Nubian Soap Honey & Black Seed Soap With Apricot Oil/Honey 5 oz. (Pack of 3) by Nubian
--$17.115.0★
Sensual Aroma Black Seed Soap 110g - Natural Face & Body Bar for Gentle Deep-Cleansing - Plant-Based Soap Bar for Men & Women Ideal for all Skin Types
Sensual Aroma$8.664.1★
Bar Soap Indian Hemp & Haitian Vetiver 5 oz (141 g) by Nubian Heritage
Nubian Heritage$7.133.9★
Nubian African Black Soap Bar 5 Ounce (Pack of 5)
Nubian Heritage$26.344.7★
What buyers say about black seed soap
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing scent and very hydrating”
“Great for skin”
“Awesome price”
“Durability”
“softer”
“doesnt leave my skin feeling overly dry afterward”
“the moisture works immediately”
“Great quality”
“it cleanses very well”
“It lathers well”
What buyers complain about
“smells weird”
“GAVE ME THEE WORSE INFLAMMATION AND ITCHING REACTION EVER”
“Feels like cardboard”
“Very thin consistency”
“very difficult to find”
“Itches face”
“Unsure if they affectedness ingredients always sounds good It dried me out a little bit however I dont know youd have to try it yourself”
“It dries my face out a little”
“Delivery instructions not followed”
“Size is average”
Top return reasons
Common questions
- Is black seed soap profitable to sell on Amazon United States?
- The niche generates $60K/yr across 24 tracked products. 90-day search growth is -8.0%. Flapen's verdict: Skip it (45/100).
- How competitive is the black seed soap niche?
- 6 brands and 676 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in black seed soap?
- Top complaints mined from reviews: Smell, Allergies, Texture/Consistency-Overall. The return rate is 0.3%.
- When does demand for black seed soap peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the black seed soap niche?
- Listings span $5.00–$31.15; the average listing price is $12.76 (sweet spot $15–$100). The average incumbent carries 1,364 reviews — the moat a new listing must climb.