Black Scrunchies

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $144K a year.

Searches, last 12 months

157K

Growth, 90 days vs prior 90

-1.6%

Conversion, latest week

13.2%

Market size, estimated

$144Ka year

Peak month

December1.2× the quietest month

Top search term

black scrunchies79K searches a year

Listings sell for $6.92 on average, from $3.17 to $12.92. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At $6.92 that is $9K to $10K a year per listing.

Average price

$6.92under the $15 to $100 sweet spot

Price range

$3.17–$12.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,250–1,500

Revenue per listing a year

$9K–$10K

Returns

0.5%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #271 within Elastics & Ties. It carries 13,877 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#271in Elastics & Ties

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

13,877per listing

Listings tracked

20

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

37 months