black scrunchies
Skip itPrices mostly outside the sweet spot ($3.17–$12.92) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay$144K$144K/yr · 157K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-1.6%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad13,877.3avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$6.92avg listing price — sweet spot $15–$100
Price range
Bad$3.17–$12.92cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, black scrunchies is a $144K/yr Amazon United States market (157K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 40/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
black scrunchies market data
- Units sold / yr
- 20K–25K
- avg 1,250–1,500/product
- Revenue / yr
- $138K–$173K
- units × avg price
- Conversion rate
- 13.2%
- Avg BSR
- #271
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 0.0%
- Avg brand age
- 37 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
14 rising
Sellers
41
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
14%
- GOODY30%
- SEVEN STYLE25%
- Kitsch17%
- IVARYSS6%
- VASHOP4%
- Motique Accessories4%
- Open — no brand owns it (8 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top black scrunchies search terms
- black scrunchies79K/yr
- black scrunchie24K/yr
- black hair scrunchies18K/yr
- black scrunchies for women15K/yr
- scrunchies black7K/yr
- hair scrunchies black3K/yr
- black scrunchies for hair2K/yr
- black hair scrunchie3K/yr
- black hair scrunchies for women3K/yr
- black scrunchy2K/yr
Top black scrunchies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Goody Ouchless Jersey Scrunchies 8 Ct Black Damage-Free Dentless & Secure Hold Ties Gentle Hair Accessories for Women & Men All Day Comfort All Hair Types
GOODY$5.104.6★22,853 rev
Satin Scrunchies for Women 8PCS Black Silk Hair Ties No Crease Frizz-Free Gentle Elastic Hair Bands for Thick & Thin Hair Soft & Stylish Hair Accessories Gifts
SEVEN STYLE$5.914.7★69,911 rev
Kitsch Satin Scrunchies for Women - No Crease Frizz Control | Softer Than Silk Scrunchies Gentle On Hair Scrunchies for All Hair Types | Stylish Hair Accessories College Essentials - Black 5pcs
Kitsch$7.214.6★52,229 rev
Satin Scrunchies for Women No Hair Damage No Crease Suitable for All Hair Types Elastics Bands Accessories Girls Black 5pcs
VASHOP$3.424.4★179 rev
Amazon Basics Satin Scrunchies No Crease No Damage Hair Ties Frizz Free Gentle Stylish Scrunchies. Black 8 Count For Thin and Normal Hair
Amazon Basics$6.344.5★990 rev
Newest
by launch dateSatin Scrunchies for Women 5PCS Black Hair Ties for Girls No Crease Frizz-Free Soft Stylish Hair Accessories Gifts
OHOO$3.178 rev
Goody Ouchless Skinny Satin Scrunchies Frizz Fighting No Damage Scrunchies Gentle Secure & Creaseless Hair Ties for Day and Overnight All Hair Types Gifts for Women & Girls 8 Ct Black
GOODY$8.3578 rev
Satin Scrunchies for Women 8PCS Black Silk Hair Ties No Crease Frizz-Free Gentle Elastic Hair Bands for Thick & Thin Hair Soft & Stylish Hair Accessories Gifts
SEVEN STYLE$5.9169,911 rev
Velvet Scrunchies for Women 8PCS Black Large Hair Ties No Crease Frizz-Free Soft & Gentle Elastic Hair Bands for Fine Short or Everyday Hair Stylish Hair Accessories Gifts
SEVEN STYLE$7.5569,911 rev
Satin Scrunchies for Women No Hair Damage No Crease Suitable for All Hair Types Elastics Bands Accessories Girls Black 5pcs
VASHOP$3.42179 rev
Trending
90-day click momentumSatin Scrunchies for Women 5PCS Black Hair Ties for Girls No Crease Frizz-Free Soft Stylish Hair Accessories Gifts
OHOO$3.174.8★
Goody Ouchless Skinny Satin Scrunchies Frizz Fighting No Damage Scrunchies Gentle Secure & Creaseless Hair Ties for Day and Overnight All Hair Types Gifts for Women & Girls 8 Ct Black
GOODY$8.354.5★
Velvet Scrunchies for Women 8PCS Black Large Hair Ties No Crease Frizz-Free Soft & Gentle Elastic Hair Bands for Fine Short or Everyday Hair Stylish Hair Accessories Gifts
SEVEN STYLE$7.554.7★
Satin Scrunchies for Women 8PCS Black Silk Hair Ties No Crease Frizz-Free Gentle Elastic Hair Bands for Thick & Thin Hair Soft & Stylish Hair Accessories Gifts
SEVEN STYLE$5.914.7★
6 Pack Large Solid Scrunchies Hair Elastics-Black
Motique Accessories$12.924.4★
What buyers say about black scrunchies
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, as described and arrived quickly”
“Perfect for fine hair”
“They are affordable”
“Great stretch”
“Durable and reliable”
“Exactly what I ordered”
“Great hair accessory”
“Soft on hair”
“Good and holds tight”
“Soft and Comfortable”
What buyers complain about
“No elasticity”
“Too tight”
“very cheap quality”
“they fall out”
“Feels plastic”
“Wanted them to be thicker”
“they don't work well for my thick hair at all”
“sadly each time Ive used them theyve pulled my hair”
“Not very soft”
“Awful smell”
Top return reasons
Common questions
- Is black scrunchies profitable to sell on Amazon United States?
- The niche generates $144K/yr across 20 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -1.6%. Flapen's verdict: Skip it (40/100).
- How competitive is the black scrunchies niche?
- 14 brands and 41 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in black scrunchies?
- Top complaints mined from reviews: Stretchability/Expandability/Elasticity, Size-Overall, Quality-Overall. The return rate is 0.5%.
- When does demand for black scrunchies peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the black scrunchies niche?
- Listings span $3.17–$12.92; the average listing price is $6.92 (sweet spot $15–$100). The average incumbent carries 13,877 reviews — the moat a new listing must climb.