Skip to content
43

black rhinestones

Skip it

Prices mostly outside the sweet spot ($4.56–$14.79) — this niche doesn't clear our bar today.

Market size 52Growth 53Conversion 79Competition 38Returns 77Price range 0Avg price 20Brand share 13Review moat 37Quality gap 18

Conversion

Great8.1%

search→purchase rate — share of searches ending in a sale

Returns

Great1.9%

return rate — above 5% kills the launch gate

Growth

Good+24.4%

90-day search growth — must beat 0% to launch

Market size

Good$325K

$325K/yr · 553K searches

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,838.17

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$7.27

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad95%

top-5 brand share — brand-locked demand

Price range

Bad$4.56–$14.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, black rhinestones is a $325K/yr Amazon United States market (553K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in May. Verdict: Skip it — 43/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

black rhinestones market data

Units sold / yr
40K–50K
avg 2,000–2,500/product
Revenue / yr
$291K–$364K
units × avg price
Conversion rate
8.1%
Avg BSR
#21
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
7.0%
Avg brand age
40 months
Avg seller age
172 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

11

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

62%

Top 20: 96%

Open market

3%

  • TINKRSTUFF37%
  • Worthofbest22%
  • BELLEBOOST17%
  • BEADSLAND14%
  • qiipii6%
  • Gutiy2%
  • Open — no brand owns it (2 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +24.4% search growth over the last 90 days.
15K10KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.9×

Top black rhinestones search terms

  • black rhinestones253K/yr
  • black rhinestones for bedazzling83K/yr
  • black bedazzle gems35K/yr
  • black gems33K/yr
  • black bedazzling gems11K/yr
  • black gems for bedazzling21K/yr
  • black rhinestone16K/yr
  • black bedazzled gems10K/yr
  • bedazzling kit black9K/yr
  • black flatback rhinestones13K/yr
All search terms

Top black rhinestones products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$16K10%$32K15%$49K20%$65K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about black rhinestones

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall24%

“I really like using this size”

Quality-Overall17%

“The tools included were nice quality and very useful”

Brightness/Shine/Glow12%

“Sparkle is beautiful”

Advertised Vs Actual Product9%

“Just what I needed”

Ease Of Use8%

“Easy to use”

Value For Money8%

“Great value for the price”

Adhesion/Stickiness5%

“the adhesion is excellent”

Durability2%

“Durable”

Embellishment/Embroidery Quality2%

“Shiny rhinestone, perfect for crafts”

Material Quality2%

“They are of a quality material and cut”

What buyers complain about

Size-Overall26%

“Great stones need more different sizes”

Adhesion/Stickiness18%

“I did have to use glue - the press on with heat didnt work”

Quality-Overall10%

“Cheap”

Ease Of Use9%

“Couldn't use”

Color8%

“they've turned red”

Advertised Vs Actual Product5%

“False advertisement”

Ease Of Cleaning2%

“The only thing is that I wish I could get them out easier without making a mess”

Brightness/Shine/Glow2%

“Absolutely no sparkle”

Hard Feel2%

“Hard pass”

Grip2%

“They are too tiny to grip to separate them”

Top return reasons

Size-Overall61%
Color10%
Advertised Vs Actual Product6%
Adhesion/Stickiness5%
Brightness/Shine/Glow5%
Value For Money3%
Quality-Overall2%
Functionality-Overall1%
Defective Material/Parts1%
Heating1%

Common questions

Is black rhinestones profitable to sell on Amazon United States?
The niche generates $325K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +24.4%. Flapen's verdict: Skip it (43/100).
How competitive is the black rhinestones niche?
8 brands and 11 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in black rhinestones?
Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Quality-Overall. The return rate is 1.9%.
When does demand for black rhinestones peak?
Demand peaks in May; the busiest month runs 1.9× the quietest.
What does it cost to enter the black rhinestones niche?
Listings span $4.56–$14.79; the average listing price is $7.27 (sweet spot $15–$100). The average incumbent carries 2,838 reviews — the moat a new listing must climb.