Black Owned Businesses on Amazon

Shoppers searched for this 4.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +39.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.3M a year.

Searches, last 12 months

4.3M

Growth, 90 days vs prior 90

+39.1%

Conversion, latest week

7.1%

Market size, estimated

$8.3Ma year

Top search term

black girl vitamins2.4M searches a year

Listings sell for $27.02 on average, from $9.90 to $73.13. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 15,000 to 20,000 of them. At $27.02 that is $405K to $540K a year per listing.

Average price

$27.02inside the $15 to $100 sweet spot

Price range

$9.90–$73.13

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

15,000–20,000

Revenue per listing a year

$405K–$540K

Returns

0.2%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #234 within Sunscreens & Tanning Products. It carries 2,107 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#234in Sunscreens & Tanning Products

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

2,107per listing

Listings tracked

18

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

44 months