Is black owned businesses on amazon profitable to sell on Amazon United States?

The niche generates $8.3M/yr across 18 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +39.1%. Flapen's verdict: Launch it (62/100).

How competitive is the black owned businesses on amazon niche?

3 brands and 38 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in black owned businesses on amazon?

Top complaints mined from reviews: Taste-Overall, Value For Money, Size-Overall. The return rate is 0.2%.

What does it cost to enter the black owned businesses on amazon niche?

Listings span $9.90–$73.13; the average listing price is $27.02 (sweet spot $15–$100). The average incumbent carries 2,107 reviews — the moat a new listing must climb.

black owned businesses on amazon

Launch it

A $8.3M/yr market growing +39.1% this quarter with returns at 0.2% — clears our launch bar.

Market size

Incredible$8.3M

$8.3M/yr · 4.3M searches

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Incredible$27.02

avg listing price — sweet spot $15–$100

Price range

Great$9.90–$73.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Growth

Good+39.1%

90-day search growth — must beat 0% to launch

Review moat

Okay2,107.33

avg incumbent reviews — the moat a new listing must climb

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, black owned businesses on amazon is a $8.3M/yr Amazon United States market (4.3M searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 62/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

black owned businesses on amazon market data

Units sold / yr: 300K–400K; avg 15,000–20,000/product
Revenue / yr: $8.1M–$10.8M; units × avg price
Conversion rate: 7.1%
Avg BSR: #234
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 0.0%
Avg brand age: 44 months
Avg seller age: 127 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

Black Girl Vitamins52%
BLACK GIRL SUNSCREEN45%
Generic3%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 24 weeks — +39.1% search growth over the last 90 days.

Open Trend

Top black owned businesses on amazon search terms

black girl vitamins2.4M/yr +18.6%4.8% conv.
black girl sunscreen1.2M/yr +78.8%8.8% conv.
sunscreen for black women107K/yr +88.6%3.8% conv.
black girl sunscreen spf 50105K/yr +84.9%4.5% conv.
black girl sunscreen spf 3078K/yr -11.3%13.0% conv.
black girl56K/yr +58.2%0.9% conv.
black owned businesses on amazon79K/yr -8.7%0.0% conv.
black owned products44K/yr +123.4%0.1% conv.
blackgirl vitamins50K/yr +19.2%3.8% conv.
sunscreen for black people20K/yr +239.4%3.8% conv.

All search terms

Top black owned businesses on amazon products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Black Girl Sunscreen SPF 30 for the Face & Body - Moisturizing Sun Protection SPF 30 Sun Lotion for Women Ultra Sheer Travel Size Sunscreen No White Cast for Melanin Rich Skin - 2 fl oz

BLACK GIRL SUNSCREEN$9.994.7★9,040 rev

Black Girl Vitamins Once a Day - Womens Multivitamin Gummy - Vitamin A B C E and Zinc. Multivitamin for Women Immune Support. Vegan Gluten-Free. Made in The USA (30 Day Supply Strawberry)

Black Girl Vitamins$24.334.7★2,966 rev

Black Girl Vitamins | Collagen Peptides Powder - Collagen for Skin Hair & Nails - Unflavored Hydrolyzed Collagen Powder Dairy-Free Gluten-Free Collagen for Women and Men - 16oz

Black Girl Vitamins$39.334.4★4,389 rev

Black Girl Vitamins Look Good Feel Good Bundle Hair Skin & Nails Vitamin D3 2000IU & Once a Day Multivitamin - Womens Supplement Bundle Energy Immunity & Beauty Support

Black Girl Vitamins$58.604.7★1,036 rev

Black Girl Vitamins - Collagen Gummies for Hair Skin and Nail Support with Vitamin C Vitamin E and Biotin Gluten-Free (Lime) 60ct

Black Girl Vitamins$25.914.6★1,353 rev

Newest

by launch date

Black Girl Vitamins Liquid Chlorophyll Drops Mulberry Leaf + Chlorophyllin with Peppermint Vegan Liquid Concentrate Supports Digestive Comfort & Healthy-Looking Skin (4-Month Supply)

Black Girl Vitamins$24.59111 rev

5mo ago

Black Girl Vitamins Vitamin D3 K2 Drops (125mcg Each) with Omega 3 Liquid D3 K2 (MK7) Daily Supplement Concentrated Unflavored Drops Vegan (30-Day Supply)

Black Girl Vitamins$23.01133 rev

5mo ago

Black Girl Vitamins - Vitamin B12 Gummies for Energy Metabolism & Nervous System Support 1000 mcg Cyancobalamin B12 per Serving Halal & Gluten-Free - 60ct

Black Girl Vitamins$16.98559 rev

9mo ago

Black Girl Vitamins Inositol Supplement 2000mg Myo + 50mg D-Chiro Vegan Capsules to Support Hormone Balance Healthy Ovarian & Menstrual Wellness 60 Count

Black Girl Vitamins$26.12411 rev

1y ago

Black Girl Vitamins Complete Wellness Essentials - 30-Day Bundle with D3 Gummies Probiotics Hair-Skin-Nails + Sea Moss - 8 Key Nutrients for Immune Skin & Energy Support

Black Girl Vitamins$73.13597 rev

1y ago

What buyers say about black owned businesses on amazon

What buyers praise and complain about, mined from review topics.

What buyers love

Vitamin16%

“Awesome Vitamin”

Taste-Overall13%

“Excellent taste”

Quality-Overall10%

“It feels like a high quality product that is specifically made with care”

Suitability Combination Skin4%

“works great for my sensitive skin”

Energy Level4%

“Energy boost”

Brightness/Shine/Glow3%

“gives a very nice shine”

Hair Growth3%

“it help with my hair i love it”

Value For Money3%

“Good value for the money”

Joint Pain2%

“This really improved my joints”

Skin Health2%

“My skin improved”

What buyers complain about

Taste-Overall11%

“didn't taste fresh”

Value For Money10%

“They are expensive”

Size-Overall5%

“Small for the price”

Vitamin4%

“Allergic Reaction to these Vitamins”

Allergies3%

“it can cause skin allergies”

Sweetness3%

“Too Sweet”

Smell3%

“Very weird smell”

Functionality-Overall3%

“They did not do anything”

Advertised Vs Actual Product3%

“False advertisement”

Oily/Greasy2%

“Its very oily on the skin”

Top return reasons

Size-Overall29%

Advertised Vs Actual Product20%

Leak-Proof6%

Value For Money6%

Oily/Greasy5%

Defective Material/Parts5%

Smell4%

Ingredients-Overall3%