Black Men Skin Care
FailThe top 5 products take 100% of clicks, so Black Men Skin Care is a Fail.
- Flapen Score
- 46 / 100Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 4846
- Market size
- $371K/yr89K searches / yr
- 90-day growth
- -4.8%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 17 sellers
Flapen Score
Black Men Skin Care against its category
The dotted line is the Beauty & Personal Care average. Past it, Black Men Skin Care is stronger. Inside it, weaker.
Market
The Black Men Skin Care market on Amazon at a glance
Shoppers on Amazon United States searched for Black Men Skin Care 89K times last year and spent an estimated $371K. All 3 brands take every click. Demand peaks in Apr. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 13.5% of those searches ended in a purchase.
Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $371K a year.
- Searches, last 12 months
- 89K
- Growth, 90 days vs prior 90
- -4.8%
- Conversion, latest week
- 13.5%
- Market size, estimated
- $371Ka year
- Peak month
- April2.1× the quietest month
- Top search term
- bevel face wash27K searches a year
02 · Price
A sale here is worth $30.95.
Listings sell for $30.95 on average, from $10.22 to $74.26. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $30.95 that is $23K to $31K a year per listing.
- Average price
- $30.95inside the $15 to $100 sweet spot
- Price range
- $10.22–$74.26
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $23K–$31K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #73 within Cleansers. It carries 2,443 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #73in Cleansers
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 2,443per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Black Men Skin Care products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bevel Face & Beard Wash For Men With Witch Hazel & Aloe Vera Cleansing Mens Face Wash That Hydrates and Brightens Skin and Softens Beard 4 FL Oz
- Price
- $11.00
- Rating
- 4.6/5
- Reviews
- 2,312
- Age
- 7y ago

Bevel Facial Skin Care Set for Men - Mens Skincare Kit Routine Includes Face Wash with Aloe Vera Glycolic Acid Exfoliating Pads Lightweight Face Moisturizer Helps Treat Blemishes and Bumps
- Price
- $28.31
- Rating
- 4.6/5
- Reviews
- 1,243
- Age
- 5y ago

SheaMoisture Facial Wash and Scrub African Black Soap for Blemish Prone Skin to Clarify Skin 4 oz
- Price
- $10.22
- Rating
- 4.5/5
- Reviews
- 5,278
- Age
- 13y ago

Buttah Skin Supreme Kit for Melanin Rich Skin | CocoShea Revitalizing Cream 2 oz | Vitamin C Serum 1 oz | Cleanser 3.4 oz | Rosewater Toner 3.4 oz | Black Owned Skincare
- Price
- $74.26
- Rating
- 4.4/5
- Reviews
- 939
- Age
- 4y ago
Trending
estimated 90-day click momentum
Buttah Skin Supreme Kit for Melanin Rich Skin | CocoShea Revitalizing Cream 2 oz | Vitamin C Serum 1 oz | Cleanser 3.4 oz | Rosewater Toner 3.4 oz | Black Owned Skincare
- Price
- $74.26
- Rating
- 4.4/5
- Reviews
- 939
- Age
- 4y ago

Bevel Face & Beard Wash For Men With Witch Hazel & Aloe Vera Cleansing Mens Face Wash That Hydrates and Brightens Skin and Softens Beard 4 FL Oz
- Price
- $11.00
- Rating
- 4.6/5
- Reviews
- 2,312
- Age
- 7y ago

Bevel Facial Skin Care Set for Men - Mens Skincare Kit Routine Includes Face Wash with Aloe Vera Glycolic Acid Exfoliating Pads Lightweight Face Moisturizer Helps Treat Blemishes and Bumps
- Price
- $28.31
- Rating
- 4.6/5
- Reviews
- 1,243
- Age
- 5y ago

SheaMoisture Facial Wash and Scrub African Black Soap for Blemish Prone Skin to Clarify Skin 4 oz
- Price
- $10.22
- Rating
- 4.5/5
- Reviews
- 5,278
- Age
- 13y ago
Newest
by launch date
Buttah Skin Supreme Kit for Melanin Rich Skin | CocoShea Revitalizing Cream 2 oz | Vitamin C Serum 1 oz | Cleanser 3.4 oz | Rosewater Toner 3.4 oz | Black Owned Skincare
- Price
- $74.26
- Rating
- 4.4/5
- Reviews
- 939
- Age
- 4y ago

Bevel Facial Skin Care Set for Men - Mens Skincare Kit Routine Includes Face Wash with Aloe Vera Glycolic Acid Exfoliating Pads Lightweight Face Moisturizer Helps Treat Blemishes and Bumps
- Price
- $28.31
- Rating
- 4.6/5
- Reviews
- 1,243
- Age
- 5y ago

Bevel Face & Beard Wash For Men With Witch Hazel & Aloe Vera Cleansing Mens Face Wash That Hydrates and Brightens Skin and Softens Beard 4 FL Oz
- Price
- $11.00
- Rating
- 4.6/5
- Reviews
- 2,312
- Age
- 7y ago

SheaMoisture Facial Wash and Scrub African Black Soap for Blemish Prone Skin to Clarify Skin 4 oz
- Price
- $10.22
- Rating
- 4.5/5
- Reviews
- 5,278
- Age
- 13y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
17
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Bevel77%
- Shea Moisture20%
- buttah. by Dorion Renaud3%
Demand
Black Men Skin Care search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 2.1×
Search terms
Top Black Men Skin Care search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bevel face wash27K/yr
- shea moisture face wash23K/yr
- black men skin care10K/yr
- skin care for black men9K/yr
- bevel beard wash5K/yr
- black men face care kit4K/yr
- bevel face and beard wash2K/yr
- shea moisture african black soap face wash3K/yr
- shea moisture face scrub3K/yr
- shea moisture foaming face wash2K/yr
Reviews and returns
What reviews say buyers love and hate about Black Men Skin Care
We read the reviews and the return reasons for every product selling here.
“Made me have an allergic reaction”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Men Skin Care questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









