Is black men skin care profitable to sell on Amazon United States?

The niche generates $371K/yr across 4 tracked products. 90-day search growth is -4.8%. Flapen's verdict: Skip it (46/100).

How competitive is the black men skin care niche?

3 brands and 17 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in black men skin care?

Top complaints mined from reviews: Allergies, Durability, Moist/Dry. The return rate is 0.4%.

When does demand for black men skin care peak?

Demand peaks in Apr; the busiest month runs 2.1× the quietest.

What does it cost to enter the black men skin care niche?

Listings span $10.22–$74.26; the average listing price is $30.95 (sweet spot $15–$100). The average incumbent carries 2,443 reviews — the moat a new listing must climb.

black men skin care

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Incredible13.5%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$30.95

avg listing price — sweet spot $15–$100

Price range

Great$10.22–$74.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$371K

$371K/yr · 89K searches

Review moat

Okay2,443

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-4.8%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, black men skin care is a $371K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr. Verdict: Skip it — 46/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

black men skin care market data

Units sold / yr: 10K–13K; avg 750–1,000/product
Revenue / yr: $310K–$387K; units × avg price
Conversion rate: 13.5%
Avg BSR: #73
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 69 months
Avg seller age: 128 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Bevel77%
Shea Moisture20%
buttah. by Dorion Renaud3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.8% search growth over the last 90 days.

Peak months: Apr · busiest ÷ quietest = 2.1×

Open Trend

Top black men skin care search terms

bevel face wash27K/yr -4.3%18.6% conv.
shea moisture face wash23K/yr -5.6%6.0% conv.
black men skin care10K/yr +4.0%1.8% conv.
skin care for black men9K/yr -12.8%1.5% conv.
bevel beard wash5K/yr +1.8%16.5% conv.
black men face care kit4K/yr -36.4%1.4% conv.
bevel face and beard wash2K/yr +70.7%18.1% conv.
shea moisture african black soap face wash3K/yr -13.6%8.8% conv.
shea moisture face scrub3K/yr -18.1%7.1% conv.
shea moisture foaming face wash2K/yr +34.3%0.3% conv.

All search terms

Top black men skin care products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bevel Face & Beard Wash For Men With Witch Hazel & Aloe Vera Cleansing Mens Face Wash That Hydrates and Brightens Skin and Softens Beard 4 FL Oz

Bevel$11.004.6★2,312 rev

Bevel Facial Skin Care Set for Men - Mens Skincare Kit Routine Includes Face Wash with Aloe Vera Glycolic Acid Exfoliating Pads Lightweight Face Moisturizer Helps Treat Blemishes and Bumps

Bevel$28.314.6★1,243 rev

SheaMoisture Facial Wash and Scrub African Black Soap for Blemish Prone Skin to Clarify Skin 4 oz

Shea Moisture$10.224.5★5,278 rev

buttah. by Dorion Renaud$74.264.4★939 rev

Newest

by launch date

buttah. by Dorion Renaud$74.26939 rev

4y ago

Bevel Facial Skin Care Set for Men - Mens Skincare Kit Routine Includes Face Wash with Aloe Vera Glycolic Acid Exfoliating Pads Lightweight Face Moisturizer Helps Treat Blemishes and Bumps

Bevel$28.311,243 rev

5y ago

Bevel Face & Beard Wash For Men With Witch Hazel & Aloe Vera Cleansing Mens Face Wash That Hydrates and Brightens Skin and Softens Beard 4 FL Oz

Bevel$11.002,312 rev

7y ago

SheaMoisture Facial Wash and Scrub African Black Soap for Blemish Prone Skin to Clarify Skin 4 oz

Shea Moisture$10.225,278 rev

13y ago

What buyers say about black men skin care

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Combination Skin25%

“Keep your face skin happy”

Quality-Overall14%

“Great product”

Cleansing12%

“Fresh, Clean Feel Every Time”

Smell11%

“Great smell”

Soft Feel8%

“Softer, clear skin”

Moist/Dry6%

“The face wash, exfoliating pads, and moisturizer work perfectly together to keep his skin clear, treat blemishes, and prevent bumps without any irritation”

Lather4%

“It lathers nicely”

Ease Of Use4%

“Easy to use”

Suitability Dry Skin3%

“My face feels ver clean after using”

Value For Money3%

“You get a pretty good amount of product for the cost”

What buyers complain about

Allergies17%

“Made me have an allergic reaction”

Durability14%

“Made me breakout after a couple of days”

Moist/Dry12%

“It does dry my beard out a bit”

Quality-Overall9%

“Its garbage”

Skin Health9%

“the cocoshea revitalizing cream irritate my skin the product not for my skin it burns”

Value For Money3%

“I think that the amount you get for the price you pay should be increased”

Oily/Greasy3%

“Left my face oily”

Sensitivity-Overall3%

“I have very sensitive skin especially my face”

Top return reasons

Leak-Proof22%

Advertised Vs Actual Product16%

Smell13%

Defective Material/Parts6%

Value For Money5%

Moist/Dry5%

Functionality-Overall5%

Ingredients-Overall4%

Adhesion/Stickiness4%

Product Condition3%

Common questions

Is black men skin care profitable to sell on Amazon United States?: The niche generates $371K/yr across 4 tracked products. 90-day search growth is -4.8%. Flapen's verdict: Skip it (46/100).
How competitive is the black men skin care niche?: 3 brands and 17 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in black men skin care?: Top complaints mined from reviews: Allergies, Durability, Moist/Dry. The return rate is 0.4%.
When does demand for black men skin care peak?: Demand peaks in Apr; the busiest month runs 2.1× the quietest.
What does it cost to enter the black men skin care niche?: Listings span $10.22–$74.26; the average listing price is $30.95 (sweet spot $15–$100). The average incumbent carries 2,443 reviews — the moat a new listing must climb.