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Black Men Skin Care

Fail

The top 5 products take 100% of clicks, so Black Men Skin Care is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$371K/yr89K searches / yr
90-day growth
-4.8%search demand this quarter
Competition
100%top-5 click share · 3 brands · 17 sellers

Flapen Score

Black Men Skin Care against its category

The dotted line is the Beauty & Personal Care average. Past it, Black Men Skin Care is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Men Skin Care market on Amazon at a glance

Shoppers on Amazon United States searched for Black Men Skin Care 89K times last year and spent an estimated $371K. All 3 brands take every click. Demand peaks in Apr. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 13.5% of those searches ended in a purchase.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $371K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-4.8%
Conversion, latest week
13.5%
Market size, estimated
$371Ka year
Peak month
April2.1× the quietest month
Top search term
bevel face wash27K searches a year

02 · Price

A sale here is worth $30.95.

Listings sell for $30.95 on average, from $10.22 to $74.26. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $30.95 that is $23K to $31K a year per listing.

Average price
$30.95inside the $15 to $100 sweet spot
Price range
$10.22–$74.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
$23K–$31K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #73 within Cleansers. It carries 2,443 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#73in Cleansers
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
2,443per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Black Men Skin Care products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

17

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 177%
  • Brand 220%
  • Brand 33%

Demand

Black Men Skin Care search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 2.1×

Search terms

Top Black Men Skin Care search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bevel face wash27K/yr
  • shea moisture face wash23K/yr
  • black men skin care10K/yr
  • skin care for black men9K/yr
  • bevel beard wash5K/yr
  • black men face care kit4K/yr
  • bevel face and beard wash2K/yr
  • shea moisture african black soap face wash3K/yr
  • shea moisture face scrub3K/yr
  • shea moisture foaming face wash2K/yr

Reviews and returns

What reviews say buyers love and hate about Black Men Skin Care

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Suitability Combination Skin”
17%of negative reviews mention “Allergies”
0.4%of orders come back
“Made me have an allergic reaction”
A buyer, on “Allergies”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Black Men Skin Care questions

Answered from the same tracked data.