Is black makeup brushes profitable to sell on Amazon United States?

The niche generates $35K/yr across 27 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Skip it (48/100).

How competitive is the black makeup brushes niche?

22 brands and 25 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in black makeup brushes?

Top complaints mined from reviews: Quality-Overall, Smell, Durability. The return rate is 1.2%.

When does demand for black makeup brushes peak?

Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the black makeup brushes niche?

Listings span $4.94–$45.55; the average listing price is $17.96 (sweet spot $15–$100). The average incumbent carries 5,853 reviews — the moat a new listing must climb.

black makeup brushes

Skip it

A small market ($35K/yr) — this niche doesn't clear our bar today.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Great$17.96

avg listing price — sweet spot $15–$100

Brand share

Great54%

top-5 brand share — no brand owns this niche

Price range

Great$4.94–$45.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,853.33

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-18.1%

90-day search growth — must beat 0% to launch

Market size

Bad$35K

$35K/yr · 49K searches

According to Flapen's Amazon United States niche tracking, black makeup brushes is a $35K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

black makeup brushes market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $22K–$27K; units × avg price
Conversion rate: 4.0%
Avg BSR: #198
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 6.7%
Avg brand age: 45 months
Avg seller age: 161 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

54%

Top 20: 99%

Top-5 click share

48%

Top 20: 93%

Open market

40%

Mlemle21%
Koccido9%
HGHDBT9%
BS-MALL8%
Bueart Design7%
EVRCHGIEA7%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -18.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Open Trend

Top black makeup brushes search terms

black makeup brushes24K/yr -21.0%2.7% conv.
makeup brushes black9K/yr -2.7%3.3% conv.
black makeup brush set6K/yr -26.4%2.0% conv.
makeup brush set black4K/yr -13.5%2.9% conv.
zoreya makeup brushes5K/yr -31.3%2.2% conv.
zoreya makeup brushes 15pcs makeup brush set premium36/yr -6.3%0.0% conv.
zoreya makeup brushes set136/yr -92.9%0.0% conv.

All search terms

Top black makeup brushes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Makeup Brushes Set Mlemle Professional 26 Pcs Makeup Kit Include Powder Foundation Concealers Blush Eye shadows Eyebrow 21 Pcs Makeup Brushes and 2 Powder Puff 3 Makeup Sponge(A01-Black)

Mlemle$10.804.7★962 rev

Koccido Makeup Brushes 26 Pcs Makeup Kit Foundation Brush Eyeshadow Brush Make up Brushes Set

Koccido$7.944.5★248 rev

HGHDBT 36Pcs Black Makeup Brushes Set Professional Makeup Kit Multi-functional Makeup Tool Set with Facial Makeup Accessories Foundation Makeup Brush Kit Eye and Face Make up Brushes & Tools

HGHDBT$20.664.6★203 rev

EVRCHGIEA Makeup Brush Sets 12 PCS Wood Handle Soft Synthetic Fiber Hair Makeup Set Premium Synthetic Foundation Blending Blush Concealer Eye Shadow Makeup Brush Set (black 12pcs)

EVRCHGIEA$10.454.6★435 rev

BS-MALL Makeup Brush Set 18 Pcs Premium Synthetic Foundation Powder Concealers Eye shadows Blush Makeup Brushes with black case (C-Black

BS-MALL$14.594.6★59,504 rev

Newest

by launch date

32Pcs Makeup Brushes Set Professional Makeup Kit Foundation Powder Concealers Blush Eye shadows 25 Pcs Brushes with 4 Makeup Sponge & 3 Powder Puff (Black)

YOLYGIR$10.4015 rev

6mo ago

NEONIQ 14 PCS Professional Makeup Brushes Makeup Brush Set Foundation Powder Blending Concealer Eyeshadows Blush Cosmetics Brushes Versatile Face Make Up Tools For Liquid Cream Loose(Black)

NEONIQ$11.3761 rev

8mo ago

KUORYZAL Black Makeup Brushes Set Professional 70Pcs with Case Premium Synthetic for Foundation Concealer Blush Eyeshadow Powder Contour Makeup Brush Kit Face Eye Make up Brushes & Tools

KUORYZAL$26.4264 rev

10mo ago

Koccido Makeup Brushes 26 Pcs Makeup Kit Foundation Brush Eyeshadow Brush Make up Brushes Set

Koccido$7.94248 rev

11mo ago

Makeup Brushes Set Mlemle Professional 25 Pcs Makeup Kit Include Foundation Powder Blush Concealers Eye shadows 21 Pcs Makeup Brushes and 2 Powder Puff 2 Makeup Sponge(B01-Black)

Mlemle$9.57823 rev

1y ago

What buyers say about black makeup brushes

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Good variety”

Brush Quality18%

“Decent brushes”

Soft Feel16%

“So soft”

Value For Money16%

“Good for the price”

Ease Of Use3%

“Ease to use”

Durability3%

“Great durability”

Advertised Vs Actual Product2%

“Just what I needed”

Ease Of Cleaning2%

“The brushes clean easily”

Size-Overall2%

“Everything fits together seamlessly”

Gifting Purpose2%

“great gift idea”

What buyers complain about

Quality-Overall20%

“not pro level quality”

Smell14%

“Smells disgusting”

Durability8%

“started to fall out after a few uses”

Size-Overall7%

“They are somehow shorter than they originally were”

Hard Feel6%

“Not soft”

Brush Quality3%

“Very cheap brushes not what its shown in the picture”

Value For Money2%

“Cheap”

Thickness2%

“These brushes are too dense”

Ease Of Application2%

“when it came time to grab them all the bridge came out at the same time the application was amazing they just dont hold u well bristles was soft”

Hair Related2%

“Giving to my niece u get what you pay for its super cheap., the hairs fall out all over your face”

Top return reasons

Quality-Overall25%

Size-Overall13%

Brush Quality9%

Smell9%

Advertised Vs Actual Product8%

Product Condition5%

Functionality-Overall4%

Material Quality4%

Color3%

Value For Money3%

Common questions

Is black makeup brushes profitable to sell on Amazon United States?: The niche generates $35K/yr across 27 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Skip it (48/100).
How competitive is the black makeup brushes niche?: 22 brands and 25 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in black makeup brushes?: Top complaints mined from reviews: Quality-Overall, Smell, Durability. The return rate is 1.2%.
When does demand for black makeup brushes peak?: Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the black makeup brushes niche?: Listings span $4.94–$45.55; the average listing price is $17.96 (sweet spot $15–$100). The average incumbent carries 5,853 reviews — the moat a new listing must climb.