Is black lipstick profitable to sell on Amazon United States?

The niche generates $529K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.7%. Flapen's verdict: Worth a look (51/100).

How competitive is the black lipstick niche?

18 brands and 80 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in black lipstick?

Top complaints mined from reviews: Color, Adhesion/Stickiness, Smudge Resistance. The return rate is 1.0%.

When does demand for black lipstick peak?

Demand peaks in Oct–Nov; the busiest month runs 7.6× the quietest.

What does it cost to enter the black lipstick niche?

Listings span $1.77–$15.57; the average listing price is $8.14 (sweet spot $15–$100). The average incumbent carries 22,733 reviews — the moat a new listing must climb.

black lipstick

Worth a look

Shows low returns (1.0%), but prices mostly outside the sweet spot ($1.77–$15.57) keeps it on the watch list.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Conversion

Great8.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Good$529K

$529K/yr · 774K searches

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad$8.14

avg listing price — sweet spot $15–$100

Growth

Bad-11.7%

90-day search growth — must beat 0% to launch

Review moat

Bad22,733.04

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$1.77–$15.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, black lipstick is a $529K/yr Amazon United States market (774K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 51/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

black lipstick market data

Units sold / yr: 60K–80K; avg 1,500–2,000/product
Revenue / yr: $488K–$651K; units × avg price
Conversion rate: 8.4%
Avg BSR: #149
Page quality: 0%
Prime: 100%
Sponsored: 58%
Out of stock: 3.7%
Avg brand age: 53 months
Avg seller age: 141 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

20%

NYX PROFESSIONAL MAKEUP32%
e.l.f.14%
Black Radiance13%
MAYBELLINE8%
The Lip Bar8%
QiBest5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.7% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 7.6×

Open Trend

Top black lipstick search terms

black lipstick556K/yr -11.0%9.2% conv.
nyx lingerie xxl matte lipstick39K/yr -8.8%1.8% conv.
black lipstick matte33K/yr -17.1%7.6% conv.
black matte lipstick23K/yr -14.8%7.5% conv.
black liquid lipstick18K/yr -10.3%6.9% conv.
nyx xxl lingerie liquid lipstick9K/yr +15.5%1.1% conv.
matte black lipstick17K/yr -28.5%7.2% conv.
black lipstick long lasting14K/yr -12.9%8.5% conv.
black lip stick14K/yr -14.6%8.0% conv.
black lipstick goth13K/yr -16.9%11.3% conv.

All search terms

Top black lipstick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NYX PROFESSIONAL MAKEUP Lip Lingerie XXL Matte Liquid Lipstick - Naughty Noir (Black)

NYX PROFESSIONAL MAKEUP$6.314.4★17,249 rev

e.l.f. O Face Satin Lipstick Richly Pigmented Nourishing & Long-Lasting Creamy Lipstick Infused With Jojoba Vegan & Cruelty-Free All Night

e.l.f.$9.934.5★6,462 rev

Black Radiance Perfect Tone Lipstick Lip Color Black Out

Black Radiance$2.344.3★5,788 rev

NYX PROFESSIONAL MAKEUP Lip Lingerie XXL Matte Liquid Lipstick - Warm Up (Red Rose)

NYX PROFESSIONAL MAKEUP$9.744.4★17,249 rev

Maybelline SuperStay Matte Ink Liquid Lipstick Long Lasting High Impact Color Up to 16H Wear Thrill Seeker (Matte Black Lipstick)

MAYBELLINE$7.904.4★190,208 rev

Newest

by launch date

Black Eyeshadow Palette Liquid Lipstick Eyeliner Set with Mini Brush Smokey Eye Shadow Black Lip Gloss lip liner Set Smudge Proof Long-lasting Suitable for Halloween Cosplay Goth Witch Makeup

Yeweian$11.7466 rev

10mo ago

MAKI YIKA Moisture Black Lipstick for Women Hydrate Tinted Lip Balm

MAKI YIKA$9.822,737 rev

10mo ago

Depuplum Halloween Black Lipstick Matte Goth Face Body Painting Stick for Women Zombie

Depuplum$10.03371 rev

11mo ago

QiBest 3-in-1 Black Lipstick Set for Halloween & Goth Makeup Matte Liquid Lipstick + Lip Gloss + Gel Lip Liner Pencil Lip Kit for 24 Hours Long Lasting & Waterproof Gothic Lip Makeup (Black Magic)

QiBest$7.0629,226 rev

1y ago

ISMINE Black Matte Liquid Lipstick Non-stick Cup Vegan Velvet Waterproof Long Lasting Liquid Lipstick (#23 7ml/0.24 fl oz)

IS'MINE$5.07239 rev

1y ago

What buyers say about black lipstick

What buyers praise and complain about, mined from review topics.

What buyers love

Color36%

“Long lasting color”

Quality-Overall11%

“Great quality for money”

Value For Money7%

“Worth the price”

Durability7%

“It does stay pretty well”

Ease Of Application6%

“Good color and easy application”

Soft Feel4%

“Goes on smoothly, stays put”

Moist/Dry4%

“beautifully hydrating with a lovely sheen”

Smell4%

“no bad taste or smell”

Color Fading/Discoloration2%

“The color last all day even after meals”

Advertised Vs Actual Product1%

“As expected”

What buyers complain about

Color23%

“NOT BLACK”

Adhesion/Stickiness8%

“Its not super sticky”

Smudge Resistance7%

“Is not smear proof”

Moist/Dry7%

“This was not very moisturizing”

Advertised Vs Actual Product5%

“NOT AS ADVERTISED”

Smell3%

“Has a very odd smell”

Ease Of Application3%

“Weird applicator”

Durability3%

“it is not long lasting and crumbles immediately”

Oily/Greasy3%

“Its also very oily”

Ease Of Use2%

“Hard to use”

Top return reasons

Color49%

Advertised Vs Actual Product13%

Product Condition6%

Functionality-Overall3%

Moist/Dry3%

Smell2%

Stain Resistance2%

Quality-Overall2%

Texture/Consistency-Overall2%

Value For Money2%

Common questions

Is black lipstick profitable to sell on Amazon United States?: The niche generates $529K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.7%. Flapen's verdict: Worth a look (51/100).
How competitive is the black lipstick niche?: 18 brands and 80 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in black lipstick?: Top complaints mined from reviews: Color, Adhesion/Stickiness, Smudge Resistance. The return rate is 1.0%.
When does demand for black lipstick peak?: Demand peaks in Oct–Nov; the busiest month runs 7.6× the quietest.
What does it cost to enter the black lipstick niche?: Listings span $1.77–$15.57; the average listing price is $8.14 (sweet spot $15–$100). The average incumbent carries 22,733 reviews — the moat a new listing must climb.