Black Lipstick

Shoppers searched for this 774K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $529K a year.

Searches, last 12 months

774K

Growth, 90 days vs prior 90

-11.7%

Conversion, latest week

8.4%

Market size, estimated

$529Ka year

Peak month

October7.6× the quietest month

Top search term

black lipstick556K searches a year

Listings sell for $8.14 on average, from $1.77 to $15.57. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At $8.14 that is $12K to $16K a year per listing.

Average price

$8.14under the $15 to $100 sweet spot

Price range

$1.77–$15.57

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

1,500–2,000

Revenue per listing a year

$12K–$16K

Returns

1.0%of orders · Amazon United States median 2.1%

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #149 within Lips. It carries 22,733 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

58%

Prime listings

100%

Out of stock, average day

3.7%

Average rank

#149in Lips

Average rating

4.26 starsAmazon United States average 4.42 stars

Average reviews

22,733per listing

Listings tracked

24

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

53 months