black lip stain
Worth a lookShows beatable incumbent ratings (4.1★), but a small market ($31K/yr) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.89–$33.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.01avg listing price — sweet spot $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Review moat
Bad14,991.79avg incumbent reviews — the moat a new listing must climb
Market size
Bad$31K$31K/yr · 95K searches
According to Flapen's Amazon United States niche tracking, black lip stain is a $31K/yr Amazon United States market (95K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
black lip stain market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $44K–$55K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #258
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 70%
- Out of stock
- 24.6%
- Avg brand age
- 36 months
- Avg seller age
- 135 days
Competition & brand share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
25 rising
Sellers
74
Top-5 brand share
56%
Top 20: 97%
Top-5 click share
40%
Top 20: 89%
Open market
38%
- OETUIOW21%
- MAYBELLINE11%
- wet n wild9%
- NYX PROFESSIONAL MAKEUP8%
- SushyGlowCosmetics7%
- QiBest7%
Demand
Weekly Amazon search volume, last 38 weeks — -6.7% search growth over the last 90 days.Top black lip stain products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Maybelline SuperStay Matte Ink Liquid Lipstick Long Lasting High Impact Color Up to 16H Wear Thrill Seeker (Matte Black Lipstick)
MAYBELLINE$7.904.4★190,208 rev
wet n wild Halloween Fantasy Makers Lip Stain Long lasting Buildable Color Weightless Formula Cruelty-Free - Midnight Kiss
wet n wild$6.933.2★69 rev
SushyGlowCosmetics 8ML Bloody Lip Tint- Lip Stain - Vampire Lip Stain - Water Tint - Blood Tint - Blood Stain - Vampy - Goth Lip (Sparkly Void)
SushyGlowCosmetics$33.234.4★64 rev
OETUIOW Peel Off Lip Liner Stain Long Wear Tattoo Lip Stain Peel Off Lip Liner Matte Finish Waterproof & Transfer-proof Highly Pigmented Color for A Beauty Lip Look (Black)
OETUIOW$6.854.2★15 rev
QiBest 3-in-1 Black Lipstick Set for Halloween & Goth Makeup Matte Liquid Lipstick + Lip Gloss + Gel Lip Liner Pencil Lip Kit for 24 Hours Long Lasting & Waterproof Gothic Lip Makeup (Black Magic)
QiBest$7.064.2★29,226 rev
Newest
by launch date
e.l.f. Main Stain Lip Marker Lip Stain Lip Liner Define Contour & Fill for Long-Lasting & Transfer-Resistant Color Vegan & Cruelty-Free Chai Me
e.l.f.$4.89313 rev
OETUIOW Peel Off Lip Liner Stain Long Wear Tattoo Lip Stain Peel Off Lip Liner Matte Finish Waterproof & Transfer-proof Highly Pigmented Color for A Beauty Lip Look (Black)
OETUIOW$6.8515 rev
OETUIOW Lip Stain Peel Off Lip Liner Moisturizing Long-Lasting & Waterproof Transfer Proof & Plumping Non-Stick Cup (Black)
OETUIOW$7.0719 rev
OETUIOW Lip Stain Peel Off Long Lasting Waterproof Moisturizing Liner Non Stick Cup Plumping Black Color
OETUIOW$7.3310 rev
rom&nd The Juicy Lasting Tint Mini | Hydrating & Plumping Lip Stain | K-Beauty Korean Lip Tint | Long Lasting Glass Shine Finish | Tanghulu-Inspired | BLACKBERRY
rom&nd$9.9115 rev
Trending
90-day click momentume.l.f. Main Stain Lip Marker Lip Stain Lip Liner Define Contour & Fill for Long-Lasting & Transfer-Resistant Color Vegan & Cruelty-Free Chai Me
e.l.f.$4.893.6★
OETUIOW Lip Stain Peel Off Lip Liner Moisturizing Long-Lasting & Waterproof Transfer Proof & Plumping Non-Stick Cup (Black)
OETUIOW$7.074.5★
OETUIOW Peel Off Lip Liner Stain Long Wear Tattoo Lip Stain Peel Off Lip Liner Matte Finish Waterproof & Transfer-proof Highly Pigmented Color for A Beauty Lip Look (Black)
OETUIOW$6.854.2★
OETUIOW Peel Off Lip Liner Tattoo Stain Transfer-Proof & Smudge-Proof Long Lasting Waterproof Lip Liner for Natural Fuller Lips (Black)
OETUIOW$9.992.3★
rom&nd The Juicy Lasting Tint Mini | Hydrating & Plumping Lip Stain | K-Beauty Korean Lip Tint | Long Lasting Glass Shine Finish | Tanghulu-Inspired | BLACKBERRY
rom&nd$9.914.1★
What buyers say about black lip stain
What buyers praise and complain about, mined from review topics.What buyers love
“Color is pretty”
“Stays all day”
“Better than your average lipstick”
“Easy to use”
“The application is smooth”
“Did not stain black”
“Well worth the money”
“Feels really good”
“the color still stayed”
“Moisturizing”
What buyers complain about
“Color misleading”
“This on came off within two hours”
“It is dry”
“it just stains reallllllly bad”
“a little expensive”
“Dont work like its advertised”
“Nothing like the picture”
“Weird applicator”
“stayed super sticky”
“Just a mess”
Top return reasons
Common questions
- Is black lip stain profitable to sell on Amazon United States?
- The niche generates $31K/yr across 33 tracked products. 2 of 14 products launched in the last 360 days are still selling. 90-day search growth is -6.7%. Flapen's verdict: Worth a look (51/100).
- How competitive is the black lip stain niche?
- 25 brands and 74 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in black lip stain?
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 1.4%.
- What does it cost to enter the black lip stain niche?
- Listings span $4.89–$33.23; the average listing price is $11.01 (sweet spot $15–$100). The average incumbent carries 14,992 reviews — the moat a new listing must climb.