Is black lip liner profitable to sell on Amazon United States?

The niche generates $126K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.2%. Flapen's verdict: Skip it (39/100).

How competitive is the black lip liner niche?

7 brands and 58 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in black lip liner?

Top complaints mined from reviews: Smudge Resistance, Durability, Color. The return rate is 0.3%.

When does demand for black lip liner peak?

Demand peaks in Oct–Nov; the busiest month runs 3.5× the quietest.

What does it cost to enter the black lip liner niche?

Listings span $1.07–$10.03; the average listing price is $5.78 (sweet spot $15–$100). The average incumbent carries 13,650 reviews — the moat a new listing must climb.

black lip liner

Skip it

Prices mostly outside the sweet spot ($1.07–$10.03) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great10.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Okay$126K

$126K/yr · 208K searches

Growth

Bad-7.2%

90-day search growth — must beat 0% to launch

Review moat

Bad13,650

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad93%

top-5 brand share — brand-locked demand

Avg price

Bad$5.78

avg listing price — sweet spot $15–$100

Competition

Bad85%

top-5 click share — a locked-up shelf

Price range

Bad$1.07–$10.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, black lip liner is a $126K/yr Amazon United States market (208K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 39/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

black lip liner market data

Units sold / yr: 20K–25K; avg 2,000–2,500/product
Revenue / yr: $116K–$145K; units × avg price
Conversion rate: 10.5%
Avg BSR: #83
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 0.0%
Avg brand age: 47 months
Avg seller age: 140 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 flat

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

L.A. COLORS39%
NYX PROFESSIONAL MAKEUP38%
wet n wild6%
Ruby Kisses6%
QIUFSSE5%
HOSAILY4%
Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.2% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 3.5×

Open Trend

Top black lip liner search terms

black lip liner167K/yr -7.5%9.6% conv.
lip liner black19K/yr -2.0%8.7% conv.
black lipliner11K/yr +2.8%9.2% conv.
black lip liner pencil8K/yr -25.3%11.1% conv.
black lip pencil3K/yr -11.3%13.8% conv.

All search terms

Top black lip liner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

L.A. COLORS Lipliner Pencil Black CP520

L.A. COLORS$1.264.4★3,238 rev

NYX PROFESSIONAL MAKEUP Mechanical Lip Liner Pencil Black Lips

NYX PROFESSIONAL MAKEUP$5.654.4★14,020 rev

NYX PROFESSIONAL MAKEUP Line Loud Lip Liner Longwear and Pigmented Lip Pencil with Jojoba Oil & Vitamin E - Evil Genius (Black)

NYX PROFESSIONAL MAKEUP$7.464.4★7,572 rev

Ruby Kisses Auto Lip Liner Pencil (Black 3 Pack) Long Lasting & Non-Fading Smooth Application Non-Feathering with Rich Pigmented Color No Sharpener Needed Ideal for Full Lips Look

Ruby Kisses$6.514.3★314 rev

QIUFSSE 3 in 1 Black Lip Liner Pencil and Lipstick lipgloss Set Matte Black Lipstick Lip Gloss Kit Long-lasting Nonstick Cup Smudge Proof Lip Kits with Lip Liner Velvet Goth Makeup (12#Black Magic)

QIUFSSE$8.334.4★456 rev

Newest

by launch date

MooGlamor 3 Pcs Lip Liner and Gloss Set 2 in 1 Lipstick with Dual-Ended and Smooth Buildable Lip Gloss for Women Lip Combo Makeup (3 Pcs Glossy #01#02#03)

MooGlamor$10.03232 rev

10mo ago

HOSAILY 3 Colors 2 in 1 Gothic Lip Liner Set Matte Purple Dark Red Black Lip Liner Lipstick Plumping Smooth Creamy Lip Combo High Pigmented Long lasting Ombre Lips Stain Goth Halloween Effect Makeup

HOSAILY$9.82349 rev

1y ago

QIUFSSE 3 in 1 Black Lip Liner Pencil and Lipstick lipgloss Set Matte Black Lipstick Lip Gloss Kit Long-lasting Nonstick Cup Smudge Proof Lip Kits with Lip Liner Velvet Goth Makeup (12#Black Magic)

QIUFSSE$8.33456 rev

2y ago

NYX PROFESSIONAL MAKEUP Line Loud Lip Liner Longwear and Pigmented Lip Pencil with Jojoba Oil & Vitamin E - Evil Genius (Black)

NYX PROFESSIONAL MAKEUP$7.467,572 rev

3y ago

Ruby Kisses Auto Lip Liner Pencil (Black 3 Pack) Long Lasting & Non-Fading Smooth Application Non-Feathering with Rich Pigmented Color No Sharpener Needed Ideal for Full Lips Look

Ruby Kisses$6.51314 rev

5y ago

What buyers say about black lip liner

What buyers praise and complain about, mined from review topics.

What buyers love

Color15%

“Color is accurate”

Value For Money15%

“Worth the money”

Quality-Overall10%

“Excellent product”

Eyeliner Quality10%

“I like this eyeliner is a long lasting”

Soft Feel10%

“Smooth”

Durability6%

“Very durable”

Ease Of Application5%

“easy to apply”

Smudge Resistance4%

“it doesn't smudge”

Ease Of Use3%

“Easy to use”

Advertised Vs Actual Product3%

“Just as needed”

What buyers complain about

Smudge Resistance20%

“Smudges”

Durability18%

“Breaks easily”

Color10%

“Its darker than you think”

Quality-Overall5%

“Cheap and trash”

Water Resistance5%

“Thos product is not water proof at all”

Eyeliner Quality2%

“I was skeptical because this one was cheap compared to other long lasting waterproof eyeliners”

Ease Of Use2%

“Was hard to open”

Moist/Dry2%

“it was very drying on the inner part of my bottom lip”

Smell1%

“It didn't smell great”

Defective Material/Parts1%

“When I received this item it was broken in half”

Top return reasons

Color38%

Eyeliner Quality16%

Advertised Vs Actual Product11%

Moist/Dry6%

Quality-Overall3%

Value For Money3%

Functionality-Overall3%

Durability3%

Water Resistance2%

Defective Material/Parts2%

Common questions

Is black lip liner profitable to sell on Amazon United States?: The niche generates $126K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.2%. Flapen's verdict: Skip it (39/100).
How competitive is the black lip liner niche?: 7 brands and 58 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in black lip liner?: Top complaints mined from reviews: Smudge Resistance, Durability, Color. The return rate is 0.3%.
When does demand for black lip liner peak?: Demand peaks in Oct–Nov; the busiest month runs 3.5× the quietest.
What does it cost to enter the black lip liner niche?: Listings span $1.07–$10.03; the average listing price is $5.78 (sweet spot $15–$100). The average incumbent carries 13,650 reviews — the moat a new listing must climb.