Is black lip gloss profitable to sell on Amazon United States?

The niche generates $55K/yr across 27 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is -8.4%. Flapen's verdict: Skip it (49/100).

How competitive is the black lip gloss niche?

24 brands and 58 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in black lip gloss?

Top complaints mined from reviews: Color, Durability, Smell. The return rate is 0.8%.

When does demand for black lip gloss peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 2.6× the quietest.

What does it cost to enter the black lip gloss niche?

Listings span $2.34–$32.05; the average listing price is $11.62 (sweet spot $15–$100). The average incumbent carries 13,243 reviews — the moat a new listing must climb.

black lip gloss

Skip it

A small market ($55K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Brand share

Great55%

top-5 brand share — no brand owns this niche

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Price range

Good$2.34–$32.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.62

avg listing price — sweet spot $15–$100

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-8.4%

90-day search growth — must beat 0% to launch

Review moat

Bad13,242.63

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$55K

$55K/yr · 154K searches

According to Flapen's Amazon United States niche tracking, black lip gloss is a $55K/yr Amazon United States market (154K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 49/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

black lip gloss market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $46K–$58K; units × avg price
Conversion rate: 3.1%
Avg BSR: #468
Page quality: 0%
Prime: 100%
Sponsored: 59%
Out of stock: 5.5%
Avg brand age: 41 months
Avg seller age: 137 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 falling

Sellers

Top-5 brand share

55%

Top 20: 95%

Top-5 click share

48%

Top 20: 92%

Open market

40%

NYX PROFESSIONAL MAKEUP23%
ColourPop12%
rom&nd10%
MOB6%
Pakivs5%
Milani5%

Demand & seasonality

Weekly Amazon search volume, last 90 weeks — -8.4% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.6×

Open Trend

Top black lip gloss search terms

black lip gloss89K/yr -6.2%2.7% conv.
black lipgloss15K/yr -1.9%2.4% conv.
black lip15K/yr -9.5%2.9% conv.
black lip oil15K/yr -17.3%2.2% conv.
black lip tint11K/yr -19.2%1.3% conv.
black gloss7K/yr +8.5%0.6% conv.
romand black lip3K/yr -40.8%4.7% conv.

All search terms

Top black lip gloss products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NYX PROFESSIONAL MAKEUP Butter Gloss Non-Sticky Lip Gloss - Licorice (Black)

NYX PROFESSIONAL MAKEUP$5.734.5★125,229 rev

ColourPop x Twilight Lux Lip Oil - Hydrating Sheer Tinted Lip Oil Formulated with Antioxidant-Rich Chamomile Extract & Calendula Oil - Non-Greasy Nourishing Black Lip Oil - Team Jacob (0.16 oz)

ColourPop$10.574.5★228 rev

MOB Beauty Hydrating Shine Lip Balm M138 Black Tinted Lip Balm Stick with Jojoba and Sunflower Oils Moisturizing Glossy Finish Vegan Cruelty Free

MOB$23.414.2★96 rev

Pakivs 2Pcs Translucent Black Lip Oil Set Black Glossy Lipgloss Plumping Lip Tint Hydrating Mirror High-shine Lip Gloss Long Lasting Moisturizing Non-Sticky Lipgloss

Pakivs$9.153.9★39 rev

Milani Fruit Fetish Lip Oil Tinted Lip Gloss & Hydrating Lip Oil Treatment Moisturizing Non Sticky Clear Shine High Shine Lip Balm for Dry Lips with Vitamin E Black Cherry Vanilla 0.14 oz

Milani$8.714.6★2,197 rev

Newest

by launch date

LANEIGE Glaze Craze Tinted Lip Serum: Hydrating Lip Barrier-Boosting Softening Lip Serum Treatment for Glossy & Buildable Shine Nourished Lips with Plumping Polypeptides | Korean Skin Care

LANEIGE$17.323,377 rev

3mo ago

rom&nd$9.9115 rev

4mo ago

Heart Percent Dote On Mood Over Melting Gloss Tint - Ultra-Glossy Long Lasting High Shine Butter Gloss Texture Buildable & Layerable Volume-Holding Lip Gloss 3.8ml #06. Plum Noir

Heart Percent$16.3716 rev

4mo ago

e.l.f. Glow Reviver Plumping Lip Oil Tinted Lip Plumper For A High-Shine Plump Finish Infused With Jojoba Oil Vegan & Cruelty-Free Espresso Tonic

e.l.f.$8.811,060 rev

7mo ago

JUDYDOLL Cushion Matte Lip Cream Hydrating Matte Lipstick with Tripeptide & Squalane Lip Line Blurring Velvet Lip Mud Smudge-Proof Long-Lasting Non-craked (G205 Black Galaxy)

JUDYDOLL$15.62218 rev

7mo ago

What buyers say about black lip gloss

What buyers praise and complain about, mined from review topics.

What buyers love

Color33%

“Beautiful shade of lipstick”

Quality-Overall8%

“Not terrible at all”

Moist/Dry8%

“Looks awesome, moisturizes great, feels good”

Soft Feel7%

“Feels really good”

Value For Money7%

“Great value”

Durability4%

“It stayed on all day”

Smell3%

“Smells decent”

Ease Of Application3%

“Easy to apply”

Brightness/Shine/Glow2%

“Shiny and beautiful”

Advertised Vs Actual Product2%

“Products works as advertised”

What buyers complain about

Color13%

“not one solid color”

Durability9%

“doesnt stay on very long”

Smell7%

“Has a very odd smell”

Moist/Dry6%

“not very moisturizing”

Adhesion/Stickiness6%

“Its a bit sticky”

Smudge Resistance4%

“Not entirely smear proof”

Ease Of Application3%

“hard to apply evenly”

Thickness2%

“Very thick, hard to apply”

Product Condition2%

“Arrived half full and possibly used”

Stain Resistance2%

“it stained my whole bag and pants”

Top return reasons

Color42%

Advertised Vs Actual Product12%

Product Condition7%

Functionality-Overall4%

Smell4%

Moist/Dry3%

Adhesion/Stickiness3%

Texture/Consistency-Overall3%

Defective Material/Parts2%

Quality-Overall2%

Common questions

Is black lip gloss profitable to sell on Amazon United States?: The niche generates $55K/yr across 27 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is -8.4%. Flapen's verdict: Skip it (49/100).
How competitive is the black lip gloss niche?: 24 brands and 58 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in black lip gloss?: Top complaints mined from reviews: Color, Durability, Smell. The return rate is 0.8%.
When does demand for black lip gloss peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 2.6× the quietest.
What does it cost to enter the black lip gloss niche?: Listings span $2.34–$32.05; the average listing price is $11.62 (sweet spot $15–$100). The average incumbent carries 13,243 reviews — the moat a new listing must climb.