Black Lip Gloss

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months

154K

Growth, 90 days vs prior 90

-8.4%

Conversion, latest week

3.1%

Market size, estimated

$55Ka year

Peak month

October2.6× the quietest month

Top search term

black lip gloss89K searches a year

Listings sell for $11.62 on average, from $2.34 to $32.05. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $11.62 that is $1K to $3K a year per listing.

Average price

$11.62under the $15 to $100 sweet spot

Price range

$2.34–$32.05

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

0.8%of orders · Amazon United States median 2.1%

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #468 within Lips. It carries 13,243 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

100%

Out of stock, average day

5.5%

Average rank

#468in Lips

Average rating

4.31 starsAmazon United States average 4.42 stars

Average reviews

13,243per listing

Listings tracked

27

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

3Amazon's first-year sales bar

Average brand age

41 months