black lip balm
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$19.58avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Price range
Good$6.68–$31.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$396K$396K/yr · 298K searches
Review moat
Okay2,353.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.8%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, black lip balm is a $396K/yr Amazon United States market (298K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
black lip balm market data
- Units sold / yr
- 15K–20K
- avg 3,000–4,000/product
- Revenue / yr
- $294K–$392K
- units × avg price
- Conversion rate
- 6.8%
- Avg BSR
- #422
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 132 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Harry's44%
- FINDING FERDINAND29%
- MOB20%
- BAISEN DIARY5%
- Clinique3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.8% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 16.8×
Top black lip balm search terms
- black lip balm62K/yr
- mob beauty32K/yr
- finding ferdinand black lip balm43K/yr
- harrys black lip balm60K/yr
- harrys lip balm black12K/yr
- finding ferdinand22K/yr
- harrys lip balm21K/yr
- harrys black lip balm for women9K/yr
- the black lip balm4K/yr
- finding ferdinand lip balm6K/yr
Top black lip balm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Harrys Black Lip Balm for Men - Hydrating Mens Lip Balm with Natural Finish - Korean Skincare Technology with Meadowfoam Oil
Harry's$12.224.2★1,128 rev
Finding Ferdinand Black Lip Balm Berry Shade | Delicious Balm | Black Honey Lipstick | Sheer + Lightweight | Hydrating & Buildable Color for All Skin Tones
FINDING FERDINAND$18.723.5★88 rev
MOB Beauty Hydrating Shine Lip Balm M138 Black Tinted Lip Balm Stick with Jojoba and Sunflower Oils Moisturizing Glossy Finish Vegan Cruelty Free
MOB$23.414.2★96 rev
Harrys Black Lip Balm for Men - (5 Pack) Hydrating Mens Lip Balm with Natural Finish - Korean Skincare Technology with Meadowfoam Oil
Harry's$31.254.4★194 rev
Honey Lipstick Tinted Lip Balm - Sheer Hydrating Lipstick for All Skin Tones - Moisturizing Lip Color Nourishing Lip Balm with a Hint of Natural Black Cherry Tint
BAISEN DIARY$6.684.4★4,101 rev
Newest
by launch date
MOB Beauty Eyeshadow M28 Matte Rich Brown Plum Deep Cool Smoky Shade for Liner Crease or Outer Corner Talc-Free Vegan Cruelty-Free Skincare Infused Long Wear Sustainable Refillable Compact
MOB$17.9963 rev
Finding Ferdinand Black Lip Balm Berry Shade | Delicious Balm | Black Honey Lipstick | Sheer + Lightweight | Hydrating & Buildable Color for All Skin Tones
FINDING FERDINAND$18.7288 rev
MOB Beauty Hydrating Shine Lip Balm M138 Black Tinted Lip Balm Stick with Jojoba and Sunflower Oils Moisturizing Glossy Finish Vegan Cruelty Free
MOB$23.4196 rev
MOB Beauty Soft Matte Lipstick M102 Mauve Greige Long Lasting Weightless Blurring Lip Color Infused with Skincare Vegan Silicone-Free Cruelty Free
MOB$23.2679 rev
MOB Beauty Cream Clay Eyeshadow M111 Lavender Stone Buildable Skincare-Infused Long Wearing Cream to Velvet Finish for Eyes Recyclable Compact Vegan Cruelty Free
MOB$19.9054 rev
Trending
90-day click momentumMOB Beauty Eyeshadow M28 Matte Rich Brown Plum Deep Cool Smoky Shade for Liner Crease or Outer Corner Talc-Free Vegan Cruelty-Free Skincare Infused Long Wear Sustainable Refillable Compact
MOB$17.994.3★
MOB Beauty Soft Matte Lipstick M102 Mauve Greige Long Lasting Weightless Blurring Lip Color Infused with Skincare Vegan Silicone-Free Cruelty Free
MOB$23.264.2★
MOB Beauty Cream Clay Eyeshadow M111 Lavender Stone Buildable Skincare-Infused Long Wearing Cream to Velvet Finish for Eyes Recyclable Compact Vegan Cruelty Free
MOB$19.904.0★
MOB Beauty Smooth Precision Waterproof Lip Liner M1990 Cool-Toned Neutral 100% Natural Formula Long-Wearing Lip Pencil Plastic-Free Vegan Cruelty Free
MOB$21.444.6★
MOB Beauty Hydrating Shine Lip Balm M138 Black Tinted Lip Balm Stick with Jojoba and Sunflower Oils Moisturizing Glossy Finish Vegan Cruelty Free
MOB$23.414.2★
What buyers say about black lip balm
What buyers praise and complain about, mined from review topics.What buyers love
“Cute color”
“Very moisturizing”
“silky it feels”
“Excellent product”
“Great for the price”
“Silky texture”
“ease of application”
“Product as described”
“Has a great consistency & stays on”
“its very shiny”
What buyers complain about
“Terrible color”
“Breaks off easily”
“Not enough moisturizing”
“Kind of expensive”
“Chemical odor and taste”
“False advertising re this product”
“Cheap product”
“Mine came already used”
“Very disappointed in the size”
“Not Softening, Too Solid”
Top return reasons
Common questions
- Is black lip balm profitable to sell on Amazon United States?
- The niche generates $396K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.8%. Flapen's verdict: Skip it (47/100).
- How competitive is the black lip balm niche?
- 5 brands and 10 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in black lip balm?
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 1.1%.
- When does demand for black lip balm peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 16.8× the quietest.
- What does it cost to enter the black lip balm niche?
- Listings span $6.68–$31.25; the average listing price is $19.58 (sweet spot $15–$100). The average incumbent carries 2,354 reviews — the moat a new listing must climb.