Black Lip Balm

Shoppers searched for this 298K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $396K a year.

Searches, last 12 months

298K

Growth, 90 days vs prior 90

-15.8%

Conversion, latest week

6.8%

Market size, estimated

$396Ka year

Peak month

October16.8× the quietest month

Top search term

black lip balm62K searches a year

Listings sell for $19.58 on average, from $6.68 to $31.25. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 3,000 to 4,000 of them. At $19.58 that is $59K to $78K a year per listing.

Average price

$19.58inside the $15 to $100 sweet spot

Price range

$6.68–$31.25

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

3,000–4,000

Revenue per listing a year

$59K–$78K

Returns

1.1%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #422 within Lip Care. It carries 2,354 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#422in Lip Care

Average rating

4.23 starsAmazon United States average 4.42 stars

Average reviews

2,354per listing

Listings tracked

10

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

48 months