black honey
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$27.32avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Price range
Good$6.07–$144.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$375K$375K/yr · 242K searches
Growth
Bad-1.1%90-day search growth — must beat 0% to launch
Review moat
Bad6,404.3avg incumbent reviews — the moat a new listing must climb
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, black honey is a $375K/yr Amazon United States market (242K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
black honey market data
- Units sold / yr
- 13K–15K
- avg 2,000–2,500/product
- Revenue / yr
- $342K–$410K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #120
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 0.0%
- Avg brand age
- 51 months
- Avg seller age
- 139 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
21
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Clinique67%
- BAISEN DIARY16%
- e.l.f.9%
- Health Harvest4%
- KYDA4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 69 weeks — -1.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Top black honey search terms
- black honey129K/yr
- black honey lipstick85K/yr
- almost lipstick16K/yr
- black honey lip balm12K/yr
Top black honey products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Clinique Almost Lipstick Tinted Lip Balm in Black Honey | Sheer + Lightweight Moisturizing Lipstick
Clinique$20.864.5★17,668 rev
Honey Lipstick Tinted Lip Balm - Sheer Hydrating Lipstick for All Skin Tones - Moisturizing Lip Color Nourishing Lip Balm with a Hint of Natural Black Cherry Tint
BAISEN DIARY$6.684.4★4,101 rev
Clinique Almost Lipstick Tinted Lip Balm in Nude Honey | Sheer + Lightweight Moisturizing Lipstick
Clinique$21.584.5★17,668 rev
Clinique Pop Lip + Cheek Tinted Oil in Black Honey | Conditions Lips + Gives Cheeks a Natural Dewy Flush
Clinique$22.654.4★899 rev
e.l.f. Hydrating Core Lip Shine with Shea Butter & Vitamin E Tinted Lip Balm for A Smooth Glossy Finish & Long-Lasting Moisture Ecstatic Deep Berry
e.l.f.$7.674.3★15,704 rev
Newest
by launch date
Clinique Long Lasting Quickliner Lip Liner | Non-Drying + No Sharpening Black Honey
Clinique$23.771,476 rev
e.l.f. Glow Reviver Lip Oil Stick Tinted Non-Sticky & Hydrating For A Soft-Shine Finish Vegan & Cruelty-Free Truffle-maker
e.l.f.$9.641,792 rev
Clinique Almost Lipstick Tinted Lip Balm in Nude Honey | Sheer + Lightweight Moisturizing Lipstick
Clinique$21.5817,668 rev
Clinique Pop Lip + Cheek Tinted Oil in Black Honey | Conditions Lips + Gives Cheeks a Natural Dewy Flush
Clinique$22.65899 rev
2PCS Honey Lipstick Tinted Lip Balm - Sheer Hydrating Lipstick for All Skin Tones - Moisturizing Lip Color Nourishing Lip Balm with a Hint of Natural Black Cherry Tint (Black & Pink)
BAISEN DIARY$10.004,101 rev
Trending
90-day click momentume.l.f. Glow Reviver Lip Oil Stick Tinted Non-Sticky & Hydrating For A Soft-Shine Finish Vegan & Cruelty-Free Truffle-maker
e.l.f.$9.644.5★
Clinique Long Lasting Quickliner Lip Liner | Non-Drying + No Sharpening Black Honey
Clinique$23.774.5★
KYDA Honey Lipstick Tinted Lip Balm Sheer Black Hydrating Honey Lipstick with a Hint of Natural Sheer Tint Moisturizing Lips Color Nourishing Lip Balm
KYDA$6.074.2★
Premium Tualang Black Honey 13oz (TA 14+ Pollen Count 4.8M+ Pollen Variety 150+) Intense Choice for Men Preservation Wild-ripening on 250ft Treetop Raw Unpasteurised Unfiltered
Health Harvest$144.243.9★
Clinique Almost Lipstick Tinted Lip Balm in Black Honey | Sheer + Lightweight Moisturizing Lipstick
Clinique$20.864.5★
What buyers say about black honey
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful colors”
“Feels soft”
“Great moisturizer”
“The quality is silky, smooth and I never go anywhere without it”
“Excellent price”
“Silky texture”
“ease of application”
“Soft shiny lips”
“is as advertised”
“It doesn't smell like anything so that's amazing”
What buyers complain about
“Too dark”
“Breaks off easily”
“No fragrance or taste”
“Not enough moisturizing”
“Kind of expensive”
“Pricey for quality”
“Small tube”
“False advertising re this product”
“Mine came already used”
“It's a hard no for me”
Top return reasons
Common questions
- Is black honey profitable to sell on Amazon United States?
- The niche generates $375K/yr across 10 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.1%. Flapen's verdict: Skip it (45/100).
- How competitive is the black honey niche?
- 5 brands and 21 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in black honey?
- Top complaints mined from reviews: Color, Durability, Smell. The return rate is 1.1%.
- When does demand for black honey peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the black honey niche?
- Listings span $6.07–$144.24; the average listing price is $27.32 (sweet spot $15–$100). The average incumbent carries 6,404 reviews — the moat a new listing must climb.