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Black Honey

Fail

The top 5 brands take 100% of clicks, so Black Honey is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$375K/yr242K searches / yr
90-day growth
-1.1%search demand this quarter
Competition
84%top-5 click share · 5 brands · 21 sellers

Flapen Score

Black Honey against its category

The dotted line is the Beauty & Personal Care average. Past it, Black Honey is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Honey market on Amazon at a glance

Shoppers on Amazon United States searched for Black Honey 242K times last year and spent an estimated $375K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 242K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $375K a year.

Searches, last 12 months
242K
Growth, 90 days vs prior 90
-1.1%
Conversion, latest week
5.7%
Market size, estimated
$375Ka year
Peak month
December2.2× the quietest month
Top search term
black honey129K searches a year

02 · Price

A sale here is worth $27.32.

Listings sell for $27.32 on average, from $6.07 to $144.24. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 2,000 to 2,500 of them. At $27.32 that is $55K to $68K a year per listing.

Average price
$27.32inside the $15 to $100 sweet spot
Price range
$6.07–$144.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
2,000–2,500
Revenue per listing a year
$55K–$68K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #120 within Lips. It carries 6,404 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#120in Lips
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
6,404per listing
Listings tracked
10

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
51 months

Products

Top Black Honey products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Brand 167%
  • Brand 216%
  • Brand 39%
  • Brand 44%
  • Brand 54%
  • Open — no brand owns it (0%)

Demand

Black Honey search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Black Honey search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black honey129K/yr
  • black honey lipstick85K/yr
  • almost lipstick16K/yr
  • black honey lip balm12K/yr

Reviews and returns

What reviews say buyers love and hate about Black Honey

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Color”
18%of negative reviews mention “Color”
1.1%of orders come back
“Too dark”
A buyer, on “Color”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Black Honey questions

Answered from the same tracked data.