Black Honey
FailThe top 5 brands take 100% of clicks, so Black Honey is a Fail.
- Flapen Score
- 45 / 100Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 4845
- Market size
- $375K/yr242K searches / yr
- 90-day growth
- -1.1%search demand this quarter
- Competition
- 84%top-5 click share · 5 brands · 21 sellers
Flapen Score
Black Honey against its category
The dotted line is the Beauty & Personal Care average. Past it, Black Honey is stronger. Inside it, weaker.
Market
The Black Honey market on Amazon at a glance
Shoppers on Amazon United States searched for Black Honey 242K times last year and spent an estimated $375K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 5.7% of those searches ended in a purchase.
Shoppers searched for this 242K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $375K a year.
- Searches, last 12 months
- 242K
- Growth, 90 days vs prior 90
- -1.1%
- Conversion, latest week
- 5.7%
- Market size, estimated
- $375Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- black honey129K searches a year
02 · Price
A sale here is worth $27.32.
Listings sell for $27.32 on average, from $6.07 to $144.24. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 2,000 to 2,500 of them. At $27.32 that is $55K to $68K a year per listing.
- Average price
- $27.32inside the $15 to $100 sweet spot
- Price range
- $6.07–$144.24
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $55K–$68K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #120 within Lips. It carries 6,404 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #120in Lips
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 6,404per listing
- Listings tracked
- 10
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Black Honey products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
21
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Brand 167%
- Brand 216%
- Brand 39%
- Brand 44%
- Brand 54%
- Open — no brand owns it (0%)
Demand
Black Honey search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Black Honey search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black honey129K/yr
- black honey lipstick85K/yr
- almost lipstick16K/yr
- black honey lip balm12K/yr
Reviews and returns
What reviews say buyers love and hate about Black Honey
We read the reviews and the return reasons for every product selling here.
“Too dark”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Honey questions
Answered from the same tracked data.









