Is black henna hair dye profitable to sell on Amazon United States?

The niche generates $83K/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Skip it (48/100).

How competitive is the black henna hair dye niche?

15 brands and 70 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in black henna hair dye?

Top complaints mined from reviews: Color, Allergies, Suitability Colored Hair. The return rate is 1.1%.

When does demand for black henna hair dye peak?

Demand peaks in Sep; the busiest month runs 3.8× the quietest.

What does it cost to enter the black henna hair dye niche?

Listings span $7.00–$21.81; the average listing price is $11.95 (sweet spot $15–$100). The average incumbent carries 1,975 reviews — the moat a new listing must climb.

black henna hair dye

Skip it

A small market ($83K/yr) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$11.95

avg listing price — sweet spot $15–$100

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Price range

Okay$7.00–$21.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,975.03

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Market size

Bad$83K

$83K/yr · 185K searches

Growth

Bad-7.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, black henna hair dye is a $83K/yr Amazon United States market (185K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Sep. Verdict: Skip it — 48/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

black henna hair dye market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $96K–$120K; units × avg price
Conversion rate: 3.8%
Avg BSR: #319
Page quality: 0%
Prime: 97%
Sponsored: 86%
Out of stock: 5.1%
Avg brand age: 67 months
Avg seller age: 152 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

49%

Top 20: 88%

Open market

15%

Vatika Naturals51%
KANGANA12%
Nisha9%
Reshma Beauty7%
Rainbow Research4%
HENNA COSMETICS CYPRI3%
Open — no brand owns it (9 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.5% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 3.8×

Open Trend

Top black henna hair dye search terms

vatika46K/yr -26.6%1.6% conv.
vatika henna hair color24K/yr +13.1%5.9% conv.
black henna hair dye31K/yr -10.2%5.1% conv.
henna hair dye black12K/yr +108.8%3.9% conv.
black henna for hair15K/yr -2.4%3.8% conv.
nisha hair color9K/yr +17.6%4.5% conv.
henna black hair dye9K/yr -8.3%4.4% conv.
henna hair color black13K/yr -56.7%4.9% conv.
nisha13K/yr -44.0%0.6% conv.
vatica5K/yr +21.2%0.4% conv.

All search terms

Top black henna hair dye products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vatika Naturals Permanent Hair Dye Rich Black Ammonia-Free With Natural Henna Grey Coverage Nourishing Herbal Blend Long-Lasting Hair Color for Soft Shiny Results 6 Sachets X 10g

Vatika Naturals$7.964.2★3,642 rev

Kangana Black Henna for 100% Grey Coverage - Natural Hair Dye/Color | 6 Pouches - Total 60g (2.11 Oz)

KANGANA$7.814.2★962 rev

Reshma Beauty 30 Minute Henna Hair Color Infused with Plant-Based Lawsonia Inermis 100% Gray Coverage for Soft Shiny Hair Hair Dye1.05 oz Pack of 1 (Black)

Reshma Beauty$8.774.1★4,193 rev

Nisha Natural Henna Based Hair Color (Natural Black) 10GM Pack of 10

Nisha$8.814.1★2,987 rev

Vatika Naturals Permanent Hair Dye Rich Black Ammonia-Free With Natural Henna Grey Coverage Nourishing Herbal Blend Long-Lasting Hair Color for Soft Shiny Results 18 Sachets X 10g (Pack of 3)

Vatika Naturals$19.614.5★159 rev

Newest

by launch date

KAISASA Black Hair Dye Shampoo 3 in 1 Hair Color Shampoo for Women and Men Hair Dye to Cover Gray Hair Dye Shampoos for Grey Hair Coverage 500ml (Black)

KAISASA$19.541,437 rev

2y ago

Vatika Naturals Multivitamin Hair Oil - Nourishing Formula for Healthy Lustrous Hair - Strengthens Revitalizes & Promotes Stronger Hair - 100% Natural Oil Extract - Enriched with Red Onion - (300 ML)

Vatika Naturals$13.57233 rev

2y ago

Henna Cosmetics Natural Henna Hair Dye Black 100g + Free 50 Henna

HENNA COSMETICS CYPRI$12.02651 rev

3y ago

HENNA HAIR COLOR 30 Minute Enriched with Herbs Semi Permanent Powder - Harsh Chemical Free Black Hair Dye for Men and Women (Natural Black)

HENNA HAIR COLOR$7.03666 rev

4y ago

Kangana Black Henna for 100% Grey Coverage - Natural Hair Dye/Color | 6 Pouches - Total 60g (2.11 Oz)

KANGANA$7.81962 rev

5y ago

What buyers say about black henna hair dye

What buyers praise and complain about, mined from review topics.

What buyers love

Color15%

“Best color”

Quality-Overall14%

“Overall, a reliable and affordable option for rich, long-lasting color”

Ease Of Use9%

“Ease of use”

Ease Of Application5%

“Easy application”

Value For Money5%

“is affordable”

Smell5%

“Pleasant light fragrance”

Suitability Colored Hair5%

“Colored my hair perfectly”

Advertised Vs Actual Product4%

“Exactly what I was looking for”

Coverage4%

“The great cover up”

Efficiency2%

“Does the job”

What buyers complain about

Color16%

“Did not like the color at all”

Allergies12%

“Allergic reaction”

Suitability Colored Hair8%

“Didnt even slightly color my hair”

Hair Related6%

“Hair falls out”

Functionality-Overall5%

“DOESN'T WORK”

Damage/Burn Hair3%

“THIS DAMAGE MY HAIR”

Value For Money3%

“Waste of money”

Quality-Overall3%

“The quality is low”

Durability3%

“Damaged and breaking my hair”

Smell2%

“And my hair smells like dye eventhough its washed”

Top return reasons

Color28%

Suitability Colored Hair15%

Advertised Vs Actual Product10%

Functionality-Overall7%

Ingredients-Overall5%

Damage/Burn Hair4%

Leak-Proof4%