Black Henna Hair Dye

Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months

185K

Growth, 90 days vs prior 90

-7.5%

Conversion, latest week

3.8%

Market size, estimated

$83Ka year

Peak month

September3.8× the quietest month

Top search term

vatika46K searches a year

Listings sell for $11.95 on average, from $7.00 to $21.81. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $11.95 that is $1K to $3K a year per listing.

Average price

$11.95under the $15 to $100 sweet spot

Price range

$7.00–$21.81

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

1.1%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #319 within Hair Coloring Products. It carries 1,975 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

97%

Out of stock, average day

5.1%

Average rank

#319in Hair Coloring Products

Average rating

4.19 starsAmazon United States average 4.42 stars

Average reviews

1,975per listing

Listings tracked

29

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

67 months