Is black henna profitable to sell on Amazon United States?

The niche generates $200K/yr across 25 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +13.9%. Flapen's verdict: Worth a look (55/100).

How competitive is the black henna niche?

15 brands and 24 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in black henna?

Top complaints mined from reviews: Color, Durability, Stain Resistance. The return rate is 0.9%.

When does demand for black henna peak?

Demand peaks in Mar–May–Jun–Jul; the busiest month runs 2.9× the quietest.

What does it cost to enter the black henna niche?

Listings span $6.17–$20.11; the average listing price is $11.36 (sweet spot $15–$100). The average incumbent carries 1,607 reviews — the moat a new listing must climb.

black henna

Worth a look

Shows low returns (0.9%), but prices mostly outside the sweet spot ($6.17–$20.11) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,607.32

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$11.36

avg listing price — sweet spot $15–$100

Growth

Okay+13.9%

90-day search growth — must beat 0% to launch

Market size

Okay$200K

$200K/yr · 455K searches

Price range

Okay$6.17–$20.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, black henna is a $200K/yr Amazon United States market (455K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Mar–May–Jun–Jul. Verdict: Worth a look — 55/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

black henna market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $142K–$170K; units × avg price
Conversion rate: 3.9%
Avg BSR: #275
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 8.5%
Avg brand age: 55 months
Avg seller age: 158 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

55%

Top 20: 95%

Open market

24%

InkForge24%
wumawu17%
Yomagine14%
NewCraft8%
AL HASNAYN ENTERPRISES7%
Plantovika7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +13.9% search growth over the last 90 days.

Peak months: Mar, May, Jun, Jul · busiest ÷ quietest = 2.9×

Open Trend

Top black henna search terms

black henna199K/yr +10.9%2.8% conv.
black henna for skin75K/yr +1.6%3.3% conv.
henna black60K/yr +7.5%2.9% conv.
black henna cones33K/yr +41.5%2.8% conv.
henna cones black21K/yr +35.4%2.3% conv.
black henna tattoo14K/yr +22.6%2.4% conv.
henna tattoo kit black14K/yr +43.6%1.8% conv.
henna tattoo black10K/yr +34.4%2.1% conv.
black henna cone6K/yr -14.7%2.5% conv.
black henna tattoo kit7K/yr +50.8%2.7% conv.

All search terms

Top black henna products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Temporary Tattoos Kit 4Pcs Black Tattoo Paste Cones 100% Natural Ready to Use Black Tattoo Paste India Body DIY Art Painting for Women Men Teens with 20 Adhesive Stencils 1 Bottle 4Nozzles

wumawu$14.223.9★176 rev

InkForge Temporary Stencils Tattoos Kit 4 Pcs Tattoo Inks 3 Color (2 Black 1 Maroon 1 Cherry Red) with Gloves Brush Tool DIY Body Art Skin Painting Designs for Women Men Kids Party Gifts

InkForge$10.694.2★430 rev

Black Tattoo Cones Yomagine 4Pcs Black Temporary Tattoo Kit 100% Natural Ready to Use Tattoo Paste India Body DIY Art Painting for Women Men Teen with 20 Adhesive Stencils 1 Bottle 4Nozzles

Yomagine$16.364.2★269 rev

Plantovika$12.784.4★533 rev

7 Pcs Temporary Tattoo Cone Kit Black Tattoo Cones with Natural Vibrant Color India Body Art Skin Paint Tattoos Paste for Women Men & Teens Perfect for Festivals Party & Gifts

InkForge$11.183.9★72 rev

Newest

by launch date

7 Pcs Temporary Tattoo Cone Kit Black Tattoo Cones with Natural Vibrant Color India Body Art Skin Paint Tattoos Paste for Women Men & Teens Perfect for Festivals Party & Gifts

InkForge$11.1872 rev

1mo ago

Organic Leaves - Henna Cones 3 30 g Pack | Made from 100% Natural Henna Leaves | Ready-to-Use Pre-Filled Cones | 5-Stage Filtered for Rich Long-Lasting Color | Chemical-Free & Premium Quality

Organic Leaves$9.74161 rev

10mo ago

7 Pcs Temporary Tattoo Cone Kit Tattoo Cones 3 Color (2 Black 2 Cherry Red 3 Reddish-Brown) India Body Art Skin Paint Tattoos Paste for Women Men & Teens Perfect for Festivals Party & Gifts

InkForge$10.4672 rev

1y ago

InkForge Temporary Stencils Tattoos Kit 4 Pcs Tattoo Inks 3 Color (2 Black 1 Maroon 1 Cherry Red) with Gloves Brush Tool DIY Body Art Skin Painting Designs for Women Men Kids Party Gifts

InkForge$10.69430 rev

1y ago

Temporary Tattoo Kit Makeup Inks Freckles Gel for Art Markers 102 Patterns Fake Tattoos stencils DIY for Men Women - 3 Bottles (Black)

NewCraft$7.43403 rev

1y ago

What buyers say about black henna

What buyers praise and complain about, mined from review topics.

What buyers love

Color15%

“vibrant colors”

Quality-Overall15%

“the product is really satisfactory”

Ease Of Use13%

“Easy to Use”

Durability7%

“lasts long and easy to use”

Value For Money6%

“Good value for the money”

Stain Resistance4%

“Didn't stain”

Advertised Vs Actual Product4%

“arrived as described”

Smell4%

“smells organic”

Ease Of Application3%

“Simple Application”

Design-Overall3%

“Very well made”

What buyers complain about

Color20%

“Faded color”

Durability11%

“Doesn't last”

Stain Resistance7%

“almost black stain”

Smell5%

“Smelled really bad”

Moist/Dry5%

“A bit dry”

Functionality-Overall4%

“not effective”

Allergies4%

“Allergic reaction”

Quality-Overall3%

“Good henna; not the best quality control”

Texture/Consistency-Overall2%

“This is like a jelly texture”

Thickness2%

“Too thick”

Top return reasons

Color26%

Advertised Vs Actual Product13%

Functionality-Overall10%

Moist/Dry5%

Defective Material/Parts4%

Stain Resistance4%

Leak-Proof4%

Suitability Colored Hair4%

Quality-Overall4%

Size-Overall3%

Common questions

Is black henna profitable to sell on Amazon United States?: The niche generates $200K/yr across 25 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +13.9%. Flapen's verdict: Worth a look (55/100).
How competitive is the black henna niche?: 15 brands and 24 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in black henna?: Top complaints mined from reviews: Color, Durability, Stain Resistance. The return rate is 0.9%.
When does demand for black henna peak?: Demand peaks in Mar–May–Jun–Jul; the busiest month runs 2.9× the quietest.
What does it cost to enter the black henna niche?: Listings span $6.17–$20.11; the average listing price is $11.36 (sweet spot $15–$100). The average incumbent carries 1,607 reviews — the moat a new listing must climb.

black henna

black henna market data

Competition & brand share

Demand & seasonality

Top black henna search terms

Top black henna products on Amazon

Top sellers

Newest

Trending

What buyers say about black henna

What buyers love

What buyers complain about

Top return reasons

Common questions

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