Black Henna

Shoppers searched for this 455K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $200K a year.

Searches, last 12 months

455K

Growth, 90 days vs prior 90

+13.9%

Conversion, latest week

3.9%

Market size, estimated

$200Ka year

Peak month

June2.9× the quietest month

Top search term

black henna199K searches a year

Listings sell for $11.36 on average, from $6.17 to $20.11. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $11.36 that is $3K to $6K a year per listing.

Average price

$11.36under the $15 to $100 sweet spot

Price range

$6.17–$20.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

0.9%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #275 within Hair Coloring Products. It carries 1,607 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

8.5%

Average rank

#275in Hair Coloring Products

Average rating

4.18 starsAmazon United States average 4.42 stars

Average reviews

1,607per listing

Listings tracked

25

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

55 months