black hair ties
Skip itPrices mostly outside the sweet spot ($1.84–$9.87) — this niche doesn't clear our bar today.
Conversion
Incredible17.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Good$344K$344K/yr · 361K searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad9,231.67avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$5.59avg listing price — sweet spot $15–$100
Price range
Bad$1.84–$9.87cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, black hair ties is a $344K/yr Amazon United States market (361K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 47/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
black hair ties market data
- Units sold / yr
- 60K–80K
- avg 4,000–5,000/product
- Revenue / yr
- $335K–$447K
- units × avg price
- Conversion rate
- 17.0%
- Avg BSR
- #53
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 0.0%
- Avg brand age
- 45 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
573
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
63%
Top 20: 99%
Open market
24%
- GOODY29%
- Amazon Basics15%
- GOSICUKA10%
- Qarwayoc9%
- Kitsch7%
- LuSeren7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top black hair ties search terms
- black hair ties251K/yr
- black hair bands24K/yr
- hair ties black21K/yr
- black hair ties no damage22K/yr
- black hair tie16K/yr
- black ponytail holders13K/yr
- black hairties10K/yr
- hair tie black4K/yr
Top black hair ties products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Goody Ouchless Hair Elastics - No Pull No Breakage Tangle-Free Hold for Thick Curly Coily & Textured Hair - 30 Count Black Long-Lasting Ponytail Holders for Women & Men
GOODY$3.434.7★19,488 rev
Amazon Basics No Damage Elastic Hair Ties Ponytail Holders for All Hair Types Snag-Free Strong Hold Black 4 MM 32 Count
Amazon Basics$3.334.6★3,418 rev
GOSICUKA 120 Pieces Black Hair Ties for Thick and Curly Hair Ponytail Holders Hair Elastic Band for Women or Men(4mm)
GOSICUKA$8.934.6★16,444 rev
50PCS Black Hair Ties for Women Cotton Seamless Hair Bands Elastic Ponytail Holders No Damage for Thick Hair 2 Inch in Diameter by Qarwayoc
Qarwayoc$6.074.7★15,132 rev
LuSeren 120PCS Black Hair Ties for Thick Hair Seamless No Damage Elastic Ponytail Holders Black Hair Band Bulk Nylon Hair Elastics for Women
LuSeren$5.634.8★3,412 rev
Newest
by launch date
Amifiy Black Hair Ties No Damage Organic Ponytail Holders Hair Accessories for Women & Men 4mm Hair Elastics Fits All Hair Types (32 Count)
Amifiy$2.64301 rev
Heliums Soft Hair Ties - No Damage Seamless Nylon Fabric Bands Stretchy Ponytail Holders for Thin & Thick Hair - Standard 1.5 Inch Black 20 Pack
Heliums$8.96758 rev
Headbands for Women - 6 Pack Wide Elastic Hairbands | Ultra-Soft Moisture Wicking Sports Headband | Non-Slip Accessories Bands for Fashion Workouts Yoga Daily Use (6 Pack Black)
HSEM$9.871,470 rev
120PCS Black Hair Ties for Women Girls Elastic Hair Bands Ponytail Holders
DWKFEOQ$3.06986 rev
LuSeren 120PCS Black Hair Ties for Thick Hair Seamless No Damage Elastic Ponytail Holders Black Hair Band Bulk Nylon Hair Elastics for Women
LuSeren$5.633,412 rev
Trending
90-day click momentumHeliums Soft Hair Ties - No Damage Seamless Nylon Fabric Bands Stretchy Ponytail Holders for Thin & Thick Hair - Standard 1.5 Inch Black 20 Pack
Heliums$8.964.7★
Amifiy Black Hair Ties No Damage Organic Ponytail Holders Hair Accessories for Women & Men 4mm Hair Elastics Fits All Hair Types (32 Count)
Amifiy$2.644.6★
Headbands for Women - 6 Pack Wide Elastic Hairbands | Ultra-Soft Moisture Wicking Sports Headband | Non-Slip Accessories Bands for Fashion Workouts Yoga Daily Use (6 Pack Black)
HSEM$9.874.5★
Pimoys 100 Pcs Elastic Hair Ties Thick Seamless Hair Bands No Damage Soft Ponytail Holders Hair Accessories for Girls Women Black
Pimoys$6.344.7★
IKOCO 150PCS Black Hair Ties for Women No Damage Cotton Seamless Ponytail Holders for Thick Hair
IKOCO$6.734.8★
What buyers say about black hair ties
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, as described and arrived quickly”
“Great savings”
“Good elasticity”
“Durable and reliable”
“Holds hair well”
“Great for all hair types”
“So soft”
“Just what I needed”
“Very comfortable”
“Easy on”
What buyers complain about
“Way too stretchy”
“Strong odor”
“Breaks easily”
“Bad quality”
“not a right fit”
“they dont stay in hair even after two loops”
“Long hair necessitates”
“Wanted them to be thicker”
“they don't work well for my thick hair at all”
“Waste of money”
Top return reasons
Common questions
- Is black hair ties profitable to sell on Amazon United States?
- The niche generates $344K/yr across 21 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.5%. Flapen's verdict: Skip it (47/100).
- How competitive is the black hair ties niche?
- 17 brands and 573 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in black hair ties?
- Top complaints mined from reviews: Stretchability/Expandability/Elasticity, Smell, Durability. The return rate is 0.4%.
- When does demand for black hair ties peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the black hair ties niche?
- Listings span $1.84–$9.87; the average listing price is $5.59 (sweet spot $15–$100). The average incumbent carries 9,232 reviews — the moat a new listing must climb.