black hair gloss
Skip itA deep review moat (8,527 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$19.57avg listing price — sweet spot $15–$100
Price range
Good$4.96–$35.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Okay+3.1%90-day search growth — must beat 0% to launch
Market size
Okay$105K$105K/yr · 130K searches
Competition
Okay70%top-5 click share — a locked-up shelf
Review moat
Bad8,526.71avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, black hair gloss is a $105K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
black hair gloss market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $98K–$117K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #28
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 0.0%
- Avg brand age
- 73 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
24
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
13%
- Kristin Ess27%
- glaze20%
- KERACOLOR19%
- REVLON9%
- COLORCHARM8%
- dpHUE5%
- Open — no brand owns it (5 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.1% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.8×
Top black hair gloss search terms
- black hair gloss85K/yr
- hair gloss black13K/yr
- black gloss hair7K/yr
- black hair toner6K/yr
- black hair glaze6K/yr
- black hair gloss treatment6K/yr
- black toner hair4K/yr
- glaze hair gloss black3K/yr
Top black hair gloss products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kristin Ess Hair Gloss in Black Iris True Black - 4 Wk Semi Permanent Hair Color for Women - Black Hair Color Depositing Conditioner & Toner for Vibrant Color + Shine - Hair Dye Glaze - Vegan
Kristin Ess$14.824.3★1,649 rev
Glaze Supergloss Color Conditioning Gloss Hydrating Semi-Permanent Color Hair Gloss & Shine Boost For Dark Brown Hair to Black Hair 6.4 Fl Oz - Luminous Liquorice
glaze$17.013.7★148 rev
Keracolor Color + Clenditioner 3-in-1 Color-Depositing Conditioner Gently Cleanses & Conditions Semi-Permanent Onyx Hair Color 12 Fl Oz
KERACOLOR$20.664.2★91,560 rev
Revlon ColorSilk Tone + Gloss + Care Demi Permanent Hair Color Dye Kit with Leave-In Scalp and Haircare Serum 2x Shinier 4x Stronger 1 Black 4.5 fl oz
REVLON$4.964.4★2,707 rev
COLORCHARM Demi Permanent Hair Color 1N Black Gloss Refresh & Tone 2 Fl Oz
COLORCHARM$9.384.4★6,144 rev
Newest
by launch date
Keracolor High Shine Tinted Hair Gloss In-Shower Hair Glaze Sheer Color-Enhancing Glossing Treatment Onyx 8 Fl Oz
KERACOLOR$24.6289 rev
Glaze Supergloss Color Conditioning Gloss Hydrating Semi-Permanent Color Hair Gloss & Shine Boost For Dark Brown Hair to Black Hair 6.4 Fl Oz - Luminous Liquorice
glaze$17.01148 rev
Overtone Daily Color Depositing Conditioner for Hair Black Velvet:Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz.
oVertone$12.381,068 rev
XMONDO Color Soft Black Color Depositing Mask & Semi-Permanent Hair Dye Super Gloss Infused with Bond Boosters for Nourishment Revitalize & Repair Vegan Formula 8 Fl Oz
XMONDO$29.791,812 rev
LOreal Paris Sulfate Free Glossing Lamination Hair Mask 5-Minute Rinse-Off Hair Treatment with Glycolic Acid for Glass Shine Smoothness & Soft Feel Color Caring EverPure 5.1 Fl Oz
L'Oreal Paris$9.744,907 rev
Trending
90-day click momentumKeracolor High Shine Tinted Hair Gloss In-Shower Hair Glaze Sheer Color-Enhancing Glossing Treatment Onyx 8 Fl Oz
KERACOLOR$24.624.1★
Overtone Daily Color Depositing Conditioner for Hair Black Velvet:Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz.
oVertone$12.384.0★
Redken Acidic Color Gloss Conditioner - Salon-Grade Hair Gloss & Shine Seals the Cuticle For Dull or Color-Treated Hair Vegan
Redken$33.054.6★
IGK Pitch Black | Smoky Gray Hair Gloss + Color Depositing Mask | Boost Shine Enhance Cool Gray Tones Refresh Color | Semi Permanent Conditioning Treatment | Vegan | 6 oz
IGK$30.733.1★
dpHUE Gloss+ Black - Boosts Fading & Faded Hair Color - 8-12 Applications per Bottle - Lasts Up to 8 Washes
dpHUE$35.783.9★
What buyers say about black hair gloss
What buyers praise and complain about, mined from review topics.What buyers love
“Hair is soft”
“The color is pretty”
“Shine for days”
“Its great, strong scent though”
“Also good as described”
“worth the money”
“Best Hair Color Care Out There”
“Very good left my hair shiny and soft”
“It made my hair feel softer”
“Great for when Im going to straighten my hair”
What buyers complain about
“There is absolutely no color at all”
“No results”
“It literally siezes up my hair”
“It didnt color my hair”
“Smells horrible”
“Not worth it”
“Drying”
“No gloss or shine after use”
“it stains horribly”
“this hair mask fell short for me”
Top return reasons
Common questions
- Is black hair gloss profitable to sell on Amazon United States?
- The niche generates $105K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Skip it (48/100).
- How competitive is the black hair gloss niche?
- 11 brands and 24 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in black hair gloss?
- Top complaints mined from reviews: Color, Functionality-Overall, Hair Related. The return rate is 0.9%.
- When does demand for black hair gloss peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 3.8× the quietest.
- What does it cost to enter the black hair gloss niche?
- Listings span $4.96–$35.78; the average listing price is $19.57 (sweet spot $15–$100). The average incumbent carries 8,527 reviews — the moat a new listing must climb.