black hair dye for men
Worth a lookShows low returns (0.8%), but a small market ($54K/yr) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Price range
Great$6.12–$49.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.30avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Growth
Okay+5.0%90-day search growth — must beat 0% to launch
Review moat
Bad4,098.91avg incumbent reviews — the moat a new listing must climb
Market size
Bad$54K$54K/yr · 60K searches
According to Flapen's Amazon United States niche tracking, black hair dye for men is a $54K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Sep. Verdict: Worth a look — 52/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
black hair dye for men market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $65K–$82K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #141
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 1.2%
- Avg brand age
- 53 months
- Avg seller age
- 140 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
123
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
52%
Top 20: 95%
Open market
20%
- Just for Men42%
- L'Oreal Paris10%
- KAISASA9%
- SoftSheen8%
- Bablabear6%
- Ivnil5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.0% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 3.5×
Top black hair dye for men search terms
- black hair dye for men15K/yr
- mens black hair dye12K/yr
- hair dye for men black10K/yr
- black hair dye men7K/yr
- pintura para pelo de hombre6K/yr
- men black hair dye5K/yr
- hair dye men black3K/yr
- hair dye black men3K/yr
Top black hair dye for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Just For Men Easy Comb-In Color (Formerly Autostop) Gray Hair Coloring for Men with Comb Applicator Included Easy No Mix Application - Real Black A-55 (Packaging May Vary)
Just for Men$9.504.3★9,143 rev
Just For Men Shampoo-In Color (Formerly Original Formula) Mens Hair Color with Keratin and Vitamin E for Stronger Hair - Real Black H-55 Pack of 1 (Packaging May Vary)
Just for Men$8.724.4★2,495 rev
KAISASA Black Hair Dye Shampoo 3 in 1 Hair Color Shampoo Covers Gray Hair for Women and Men (16.9 fl.oz Black)
KAISASA$10.104.4★4,179 rev
LOreal Paris Men Expert One Twist Mess Free Permanent Hair Color Mens Hair Dye to Cover Grays Easy Mix Ammonia Free Application Real Black 02 1 Application Kit
L'Oreal Paris$9.854.0★5,554 rev
Bablabear Black Hair Dye Shampoo for Gray Hair Hair Color Shampoo for Women and Men Grey Coverage.500ml
Bablabear$21.814.3★8,487 rev
Newest
by launch date
KINGMING Black Hair Dye Shampoo for Gray Coverage 3 in 1 color with Cover for Women & Men (500ml)
KINGMING$22.43867 rev
Polar Hair Dye Shampoo | Jet Black Hair Dye Color Shampoo for Gray Coverage
POLAR HAIR CARE$33.852,198 rev
Revlon ColorSilk with Bond Repair Complex Black Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 10 Black (Pack of 3)
REVLON$15.942,145 rev
Simpler Mens Hair Color Kit - Full Gray Coverage - Natural Black & Beard Dye - Easy Application for 100% Gray Hair - Natural Black
SIMPLER HAIR COLOR$49.202,542 rev
KAISASA Black Hair Dye Shampoo 3 in 1 Hair Color Shampoo for Cover Grey Hair Hair Dye Shampoo for Men and Women (Black)
KAISASA$8.991,894 rev
Trending
90-day click momentumRevlon ColorSilk with Bond Repair Complex Black Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 10 Black (Pack of 3)
REVLON$15.944.7★
cosmpro Black Hair Dye Shampoo 3 in 1 for Women/Men for Gray Coverage Instant Hair Color Shampoo Semi Permanent Champu Para Cana
cosmpro$21.914.5★
SoftSheen-Carson Dark & Natural Hair Color for Men 5 Minutes Natural Looking Gray Coverage for Up To 6 Weeks Shampoo-in Permanent Hair Dye Ammonia Free Natural Black 2 Count
SoftSheen$19.854.2★
Just For Men Easy Comb-In Color Mens Hair Dye Easy No Mix Application with Comb Applicator - Jet Black A-60 Pack of 1
Just for Men$9.354.3★
Polar Hair Dye Shampoo | Jet Black Hair Dye Color Shampoo for Gray Coverage
POLAR HAIR CARE$33.854.1★
What buyers say about black hair dye for men
What buyers praise and complain about, mined from review topics.What buyers love
“Great product, been using for years”
“the color is accurate”
“Ease to use”
“Natural hair colour”
“Nice even coverage”
“Product does work”
“work as advertises”
“Pleasant smell”
“Good Deal”
“Easy Application”
What buyers complain about
“Too dark”
“Irritates Skin”
“Did not work as expected”
“Barely colors your hair”
“Stains”
“Too Expensive”
“It also makes ur hair super hard”
“Bad Smell”
“price is to high for the quality of the product”
“Breakage”
Top return reasons
Common questions
- Is black hair dye for men profitable to sell on Amazon United States?
- The niche generates $54K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.0%. Flapen's verdict: Worth a look (52/100).
- How competitive is the black hair dye for men niche?
- 15 brands and 123 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in black hair dye for men?
- Top complaints mined from reviews: Color, Allergies, Functionality-Overall. The return rate is 0.8%.
- When does demand for black hair dye for men peak?
- Demand peaks in Sep; the busiest month runs 3.5× the quietest.
- What does it cost to enter the black hair dye for men niche?
- Listings span $6.12–$49.20; the average listing price is $16.30 (sweet spot $15–$100). The average incumbent carries 4,099 reviews — the moat a new listing must climb.