Black Hair Dye

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $528K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+1.0%

Conversion, latest week

4.4%

Market size, estimated

$528Ka year

Peak month

August2.6× the quietest month

Top search term

revlon hair dye283K searches a year

Listings sell for $11.07 on average, from $4.65 to $15.94. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At $11.07 that is $14K to $17K a year per listing.

Average price

$11.07under the $15 to $100 sweet spot

Price range

$4.65–$15.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

1,250–1,500

Revenue per listing a year

$14K–$17K

Returns

0.3%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #113 within Hair Coloring Products. It carries 8,754 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#113in Hair Coloring Products

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

8,754per listing

Listings tracked

28

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

55 months