black hair dye
Skip itPrices mostly outside the sweet spot ($4.65–$15.94) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Good$528K$528K/yr · 1.1M searches
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.07avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad8,754.07avg incumbent reviews — the moat a new listing must climb
Price range
Bad$4.65–$15.94cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, black hair dye is a $528K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 45/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
black hair dye market data
- Units sold / yr
- 50K–60K
- avg 1,250–1,500/product
- Revenue / yr
- $554K–$664K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #113
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 0.0%
- Avg brand age
- 55 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
109
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
54%
Top 20: 90%
Open market
6%
- REVLON74%
- Schwarzkopf6%
- L'Oreal Paris4%
- SoftSheen4%
- Garnier4%
- Creme of Nature2%
- Open — no brand owns it (4 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.0% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 2.6×
Top black hair dye search terms
- revlon hair dye283K/yr
- jet black hair dye203K/yr
- revlon colorsilk hair color125K/yr
- revlon hair color116K/yr
- jet black hair dye permanent44K/yr
- black hair45K/yr
- revlon colorsilk39K/yr
- revlon black hair dye35K/yr
- black permanent hair dye33K/yr
- revlon hair color for women27K/yr
Top black hair dye products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Revlon ColorSilk with Bond Repair Complex Black Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 10 Black (Pack of 3)
REVLON$15.944.7★2,145 rev
Revlon ColorSilk with Bond Repair Complex Brown Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 30 Dark Brown (Pack of 3)
REVLON$14.104.7★3,847 rev
Revlon ColorSilk with Bond Repair Complex Brown Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 41 Medium Brown (Pack of 3)
REVLON$15.494.7★3,847 rev
Revlon ColorSilk with Bond Repair Complex Black Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 11 Soft Black (Pack of 3)
REVLON$14.134.7★2,145 rev
Revlon ColorSilk with Bond Repair Complex Brown Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 47 Medium Rich Brown (Pack of 3)
REVLON$15.634.7★3,847 rev
Newest
by launch date
COLORCHARM Permanent Cream Hair Color 1N Black 2 oz.
COLORCHARM$9.201,211 rev
Revlon ColorSilk with Bond Repair Complex Brown Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 41 Medium Brown (Pack of 3)
REVLON$15.493,847 rev
Revlon ColorSilk with Bond Repair Complex Blonde Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 60 Dark Ash Blonde (Pack of 3)
REVLON$14.232,573 rev
Revlon ColorSilk with Bond Repair Complex Black Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 10 Black (Pack of 3)
REVLON$15.942,145 rev
Revlon ColorSilk with Bond Repair Complex Brown Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 30 Dark Brown (Pack of 3)
REVLON$14.103,847 rev
Trending
90-day click momentum
Revlon Colorsilk Beautiful Color Permanent Hair Color Long-Lasting High-Definition Color Shine & Silky Softness with 100% Gray Coverage Ammonia Free 047 Medium Rich Brown 1 Pack
REVLON$5.274.7★
Garnier Nutrisse Ultra Crme Hair Color Permanent Hair Dye with 100% Gray Coverage Vegan & Cruelty-Free 10 Black (Licorice) 1 Count
Garnier$8.834.6★
Rev Colorsilk 1n Size 1ct Revlon Colorsilk 1n
REVLON$8.084.5★
Revlon ColorSilk with Bond Repair Complex Blonde Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 60 Dark Ash Blonde (Pack of 3)
REVLON$14.234.6★
Revlon ColorSilk with Bond Repair Complex Blonde Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 81 Light Blonde (Pack of 3)
REVLON$14.364.6★
What buyers say about black hair dye
What buyers praise and complain about, mined from review topics.What buyers love
“Good color”
“Excellent value”
“Excellent product”
“it does color the hair well”
“Easy to do”
“My hair also feels so soft”
“Covers well”
“no harsh smells”
“Very good left my hair shiny and soft”
“As advertised”
What buyers complain about
“color is off”
“Hair dye”
“Allergic reaction caused”
“it didnt do the job :”
“This product did nothing to my hair what do ever”
“Gray coverage is NOT good”
“the odor is strong and odd”
“it will stain the heck out of your skin”
“Didnt last”
“Stains and bleeds, even after several washes”
Top return reasons
Common questions
- Is black hair dye profitable to sell on Amazon United States?
- The niche generates $528K/yr across 28 tracked products. 90-day search growth is +1.0%. Flapen's verdict: Skip it (45/100).
- How competitive is the black hair dye niche?
- 10 brands and 109 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in black hair dye?
- Top complaints mined from reviews: Color, Suitability Colored Hair, Allergies. The return rate is 0.3%.
- When does demand for black hair dye peak?
- Demand peaks in Jul–Aug; the busiest month runs 2.6× the quietest.
- What does it cost to enter the black hair dye niche?
- Listings span $4.65–$15.94; the average listing price is $11.07 (sweet spot $15–$100). The average incumbent carries 8,754 reviews — the moat a new listing must climb.