Black Gel Nail Polish

Shoppers searched for this 669K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $584K a year.

Searches, last 12 months

669K

Growth, 90 days vs prior 90

-5.0%

Conversion, latest week

12.3%

Market size, estimated

$584Ka year

Peak month

October2.4× the quietest month

Top search term

black gel polish360K searches a year

Listings sell for $7.11 on average, from $3.84 to $16.40. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At $7.11 that is $28K to $36K a year per listing.

Average price

$7.11under the $15 to $100 sweet spot

Price range

$3.84–$16.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

4,000–5,000

Revenue per listing a year

$28K–$36K

Returns

0.9%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #71 within Gel Polish. It carries 8,311 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#71in Gel Polish

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

8,311per listing

Listings tracked

19

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months