Skip to content

Black Eyeshadow

Fail

Products sell for $7.35 on average, outside the sweet spot, so Black Eyeshadow is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$205K/yr342K searches / yr
90-day growth
-6.7%search demand this quarter
Competition
66%top-5 click share · 15 brands · 56 sellers

Flapen Score

Black Eyeshadow against its category

The dotted line is the Beauty & Personal Care average. Past it, Black Eyeshadow is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Eyeshadow market on Amazon at a glance

Shoppers on Amazon United States searched for Black Eyeshadow 342K times last year and spent an estimated $205K. The top 5 brands take 66% of clicks. Demand peaks in Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 342K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $205K a year.

Searches, last 12 months
342K
Growth, 90 days vs prior 90
-6.7%
Conversion, latest week
8.2%
Market size, estimated
$205Ka year
Peak month
October3.2× the quietest month
Top search term
black eyeshadow266K searches a year

02 · Price

A sale here is worth $7.35.

Listings sell for $7.35 on average, from $1.96 to $18.40. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $7.35 that is $9K to $11K a year per listing.

Average price
$7.35under the $15 to $100 sweet spot
Price range
$1.96–$18.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
$9K–$11K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #82 within Eyes. It carries 11,319 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#82in Eyes
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
11,319per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Black Eyeshadow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

56

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

28%

  • Brand 126%
  • Brand 213%
  • Brand 312%
  • Brand 410%
  • Brand 56%
  • Brand 66%

Demand

Black Eyeshadow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 3.2×

Search terms

Top Black Eyeshadow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black eyeshadow266K/yr
  • black eye shadow40K/yr
  • eyeshadow black8K/yr
  • black eyeshadow single8K/yr
  • matte black eyeshadow6K/yr
  • eye shadow black6K/yr
  • black matte eyeshadow4K/yr
  • black shadow4K/yr

Reviews and returns

What reviews say buyers love and hate about Black Eyeshadow

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Color”
25%of negative reviews mention “Color”
1.3%of orders come back
“Not SUPER black”
A buyer, on “Color”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Black Eyeshadow questions

Answered from the same tracked data.