black eyeshadow
Skip itPricing outside the sweet spot ($7.35 avg) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$205K$205K/yr · 342K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Review moat
Bad11,319.38avg incumbent reviews — the moat a new listing must climb
Price range
Bad$1.96–$18.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$7.35avg listing price — sweet spot $15–$100
According to Flapen's Amazon United States niche tracking, black eyeshadow is a $205K/yr Amazon United States market (342K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
black eyeshadow market data
- Units sold / yr
- 30K–40K
- avg 1,250–1,500/product
- Revenue / yr
- $221K–$294K
- units × avg price
- Conversion rate
- 8.2%
- Avg BSR
- #82
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 69%
- Out of stock
- 1.0%
- Avg brand age
- 59 months
- Avg seller age
- 140 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
56
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
28%
- IS'MINE26%
- L.A. COLORS13%
- MEICOLY12%
- UCANBE10%
- URBAN DECAY6%
- 7V HOME BEAUTY6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.7% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 3.2×
Top black eyeshadow search terms
- black eyeshadow266K/yr
- black eye shadow40K/yr
- eyeshadow black8K/yr
- black eyeshadow single8K/yr
- matte black eyeshadow6K/yr
- eye shadow black6K/yr
- black matte eyeshadow4K/yr
- black shadow4K/yr
Top black eyeshadow products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ISMINE ISMINE Single Black Matte Eyeshadow Powder Palette High Pigment Longwear Intense Color Best Black Eyeshadow
IS'MINE$6.674.4★9,645 rev
L.A. COLORS 5 Color Matte Eyeshadow Black Lace 0.08 Oz
L.A. COLORS$5.134.4★5,650 rev
MEICOLY Black Eye Shadow with Mirror Matte Single Eyeshadow for Halloween Elphaba Makeup Pressed Powder Eyeshadow Makeup Matte Shade Eyelid Color Eye Makeup for Women High Pigment Long Wear Waterproof
MEICOLY$6.064.4★1,564 rev
UCANBE Black Single Eyeshadow Palette Highly Pigmented Matte Eye Shadow Powder Professional Long-Lasting Waterproof Makeup Palette
UCANBE$5.974.2★1,543 rev
URBAN DECAY 24/7 Longwear Eyeshadow Single - High-Pigment Eye Shadow Compact Smooth & Blendable Color Up to 12HR Wear Crease-free Makeup - Blackout (deep black matte)
URBAN DECAY$18.404.5★2,228 rev
Newest
by launch date
7V HOME BEAUTY Single Black Eyeshadow High Pigment Long Lasting White Case Matte Single Eyeshadow
7V HOME BEAUTY$4.81259 rev
BAISEN DIARY 9 Color Smokey Eyeshadow Palette - Highly Pigmented Matte & Glitter Shades Long-Lasting Waterproof & Blendable Black Silver Gray Eyeshadow Set for Sultry Glam (Reversal Star Smokey)
BAISEN DIARY$5.961,262 rev
UCANBE Black Single Eyeshadow Palette Highly Pigmented Matte Eye Shadow Powder Professional Long-Lasting Waterproof Makeup Palette
UCANBE$5.971,543 rev
docolor Eyeshadow Palette 9 Colors Black Eyeshadow Gemstone Shadow Palette Highly Pigmented Mattes Shimmers Naked Smokey Glitter Cream Colorful Powder Blendable Long Lasting Waterproof Makeup Palette
docolor$8.533,964 rev
Covergirl Eye Enhancer Midnight Glimmer Eyeshadow Mono Easy to Wear Clean & Vegan Talc-Free Matte & Shimmer Finishes Smudge-Proof 0.09oz
COVERGIRL$4.4725,010 rev
Trending
90-day click momentumUCANBE Black Single Eyeshadow Palette Highly Pigmented Matte Eye Shadow Powder Professional Long-Lasting Waterproof Makeup Palette
UCANBE$5.974.2★
L.A. COLORS 5 Color Matte Eyeshadow Black Lace 0.08 Oz
L.A. COLORS$5.134.4★
Kiko Milano High Pigment Eyeshadow 54 | Highly Pigmented Long-Lasting Eye-Shadow Available In 5 Different Finishes: Matte Pearl Metallic Satin And Shimmering
Kiko Milano$9.474.4★
7V HOME BEAUTY Single Black Eyeshadow High Pigment Long Lasting White Case Matte Single Eyeshadow
7V HOME BEAUTY$4.814.2★
MAKI YIKA Black Grey Smokey Eyeshadow Palette Matte Black White Gray Silver Smoky Eye Shadow 9 Colors Eyeshadows Eye Makeup For Goth Look -9Black
MAKI YIKA$9.834.5★
What buyers say about black eyeshadow
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful colors”
“Good value”
“No complaints about it”
“Does not break”
“easy to work with”
“came as advertised”
“it doesnt leave a dusty mess under my eyes while Im applying it which for me is a game changer”
“The size is nice though”
“doesn't smear much”
“The texture is smooth”
What buyers complain about
“Not SUPER black”
“Garbage”
“smudges too easily”
“fair warning if it breaks”
“Cheap”
“Love the product not the applicator”
“But it doesnt stick well”
“A BIGGER EYEPENCIL”
“its already drying out to the point where its dusting everywhere”
“This is NOT TRUE”
Top return reasons
Common questions
- Is black eyeshadow profitable to sell on Amazon United States?
- The niche generates $205K/yr across 16 tracked products. 90-day search growth is -6.7%. Flapen's verdict: Skip it (47/100).
- How competitive is the black eyeshadow niche?
- 15 brands and 56 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in black eyeshadow?
- Top complaints mined from reviews: Color, Quality-Overall, Smudge Resistance. The return rate is 1.3%.
- When does demand for black eyeshadow peak?
- Demand peaks in Oct–Nov; the busiest month runs 3.2× the quietest.
- What does it cost to enter the black eyeshadow niche?
- Listings span $1.96–$18.40; the average listing price is $7.35 (sweet spot $15–$100). The average incumbent carries 11,319 reviews — the moat a new listing must climb.