Black Eyeshadow
FailProducts sell for $7.35 on average, outside the sweet spot, so Black Eyeshadow is a Fail.
- Flapen Score
- 47 / 100Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 4847
- Market size
- $205K/yr342K searches / yr
- 90-day growth
- -6.7%search demand this quarter
- Competition
- 66%top-5 click share · 15 brands · 56 sellers
Flapen Score
Black Eyeshadow against its category
The dotted line is the Beauty & Personal Care average. Past it, Black Eyeshadow is stronger. Inside it, weaker.
Market
The Black Eyeshadow market on Amazon at a glance
Shoppers on Amazon United States searched for Black Eyeshadow 342K times last year and spent an estimated $205K. The top 5 brands take 66% of clicks. Demand peaks in Oct–Nov. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 8.2% of those searches ended in a purchase.
Shoppers searched for this 342K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $205K a year.
- Searches, last 12 months
- 342K
- Growth, 90 days vs prior 90
- -6.7%
- Conversion, latest week
- 8.2%
- Market size, estimated
- $205Ka year
- Peak month
- October3.2× the quietest month
- Top search term
- black eyeshadow266K searches a year
02 · Price
A sale here is worth $7.35.
Listings sell for $7.35 on average, from $1.96 to $18.40. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $7.35 that is $9K to $11K a year per listing.
- Average price
- $7.35under the $15 to $100 sweet spot
- Price range
- $1.96–$18.40
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $9K–$11K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #82 within Eyes. It carries 11,319 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 100%
- Out of stock, average day
- 1.0%
- Average rank
- #82in Eyes
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 11,319per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Black Eyeshadow products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ISMINE ISMINE Single Black Matte Eyeshadow Powder Palette High Pigment Longwear Intense Color Best Black Eyeshadow
- Price
- $6.67
- Rating
- 4.4/5
- Reviews
- 9,645
- Age
- 8y ago

L.A. COLORS 5 Color Matte Eyeshadow Black Lace 0.08 Oz
- Price
- $5.13
- Rating
- 4.4/5
- Reviews
- 5,650
- Age
- 10y ago

MEICOLY Black Eye Shadow with Mirror Matte Single Eyeshadow for Halloween Elphaba Makeup Pressed Powder Eyeshadow Makeup Matte Shade Eyelid Color Eye Makeup for Women High Pigment Long Wear Waterproof
- Price
- $6.06
- Rating
- 4.4/5
- Reviews
- 1,564
- Age
- 2y ago

UCANBE Black Single Eyeshadow Palette Highly Pigmented Matte Eye Shadow Powder Professional Long-Lasting Waterproof Makeup Palette
- Price
- $5.97
- Rating
- 4.2/5
- Reviews
- 1,543
- Age
- 1y ago

URBAN DECAY 24/7 Longwear Eyeshadow Single - High-Pigment Eye Shadow Compact Smooth & Blendable Color Up to 12HR Wear Crease-free Makeup - Blackout (deep black matte)
- Price
- $18.40
- Rating
- 4.5/5
- Reviews
- 2,228
- Age
- 5y ago
Trending
estimated 90-day click momentum
UCANBE Black Single Eyeshadow Palette Highly Pigmented Matte Eye Shadow Powder Professional Long-Lasting Waterproof Makeup Palette
- Price
- $5.97
- Rating
- 4.2/5
- Reviews
- 1,543
- Age
- 1y ago

L.A. COLORS 5 Color Matte Eyeshadow Black Lace 0.08 Oz
- Price
- $5.13
- Rating
- 4.4/5
- Reviews
- 5,650
- Age
- 10y ago

Kiko Milano High Pigment Eyeshadow 54 | Highly Pigmented Long-Lasting Eye-Shadow Available In 5 Different Finishes: Matte Pearl Metallic Satin And Shimmering
- Price
- $9.47
- Rating
- 4.4/5
- Reviews
- 4,111
- Age
- 2y ago

7V HOME BEAUTY Single Black Eyeshadow High Pigment Long Lasting White Case Matte Single Eyeshadow
- Price
- $4.81
- Rating
- 4.2/5
- Reviews
- 259
- Age
- 1y ago

MAKI YIKA Black Grey Smokey Eyeshadow Palette Matte Black White Gray Silver Smoky Eye Shadow 9 Colors Eyeshadows Eye Makeup For Goth Look -9Black
- Price
- $9.83
- Rating
- 4.5/5
- Reviews
- 1,315
- Age
- 3y ago
Newest
by launch date
7V HOME BEAUTY Single Black Eyeshadow High Pigment Long Lasting White Case Matte Single Eyeshadow
- Price
- $4.81
- Rating
- 4.2/5
- Reviews
- 259
- Age
- 1y ago

BAISEN DIARY 9 Color Smokey Eyeshadow Palette - Highly Pigmented Matte & Glitter Shades Long-Lasting Waterproof & Blendable Black Silver Gray Eyeshadow Set for Sultry Glam (Reversal Star Smokey)
- Price
- $5.96
- Rating
- 4.3/5
- Reviews
- 1,262
- Age
- 1y ago

UCANBE Black Single Eyeshadow Palette Highly Pigmented Matte Eye Shadow Powder Professional Long-Lasting Waterproof Makeup Palette
- Price
- $5.97
- Rating
- 4.2/5
- Reviews
- 1,543
- Age
- 1y ago

docolor Eyeshadow Palette 9 Colors Black Eyeshadow Gemstone Shadow Palette Highly Pigmented Mattes Shimmers Naked Smokey Glitter Cream Colorful Powder Blendable Long Lasting Waterproof Makeup Palette
- Price
- $8.53
- Rating
- 4.6/5
- Reviews
- 3,964
- Age
- 1y ago

Covergirl Eye Enhancer Midnight Glimmer Eyeshadow Mono Easy to Wear Clean & Vegan Talc-Free Matte & Shimmer Finishes Smudge-Proof 0.09oz
- Price
- $4.47
- Rating
- 4.3/5
- Reviews
- 25,010
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
56
Est. top-5 brand share
66%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
28%
- IS'MINE26%
- L.A. COLORS13%
- MEICOLY12%
- UCANBE10%
- URBAN DECAY6%
- 7V HOME BEAUTY6%
Demand
Black Eyeshadow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 3.2×
Search terms
Top Black Eyeshadow search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- black eyeshadow266K/yr
- black eye shadow40K/yr
- eyeshadow black8K/yr
- black eyeshadow single8K/yr
- matte black eyeshadow6K/yr
- eye shadow black6K/yr
- black matte eyeshadow4K/yr
- black shadow4K/yr
Reviews and returns
What reviews say buyers love and hate about Black Eyeshadow
We read the reviews and the return reasons for every product selling here.
“Not SUPER black”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Eyeshadow questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









