Black Eyebrow Pencil
MaybeAn estimated 0.4% of orders come back. But prices span $1.07–$10.13, mostly outside the sweet spot, so Black Eyebrow Pencil is a Maybe.
- Flapen Score
- 51 / 100Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 4851
- Market size
- $144K/yr221K searches / yr
- 90-day growth
- -3.6%search demand this quarter
- Competition
- 45%top-5 click share · 17 brands · 127 sellers
Flapen Score
Black Eyebrow Pencil against its category
The dotted line is the Beauty & Personal Care average. Past it, Black Eyebrow Pencil is stronger. Inside it, weaker.
Market
The Black Eyebrow Pencil market on Amazon at a glance
Shoppers on Amazon United States searched for Black Eyebrow Pencil 221K times last year and spent an estimated $144K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Oct. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 10.0% of those searches ended in a purchase.
Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $144K a year.
- Searches, last 12 months
- 221K
- Growth, 90 days vs prior 90
- -3.6%
- Conversion, latest week
- 10.0%
- Market size, estimated
- $144Ka year
- Peak month
- October1.8× the quietest month
- Top search term
- black eyebrow pencil87K searches a year
02 · Price
A sale here is worth $6.53.
Listings sell for $6.53 on average, from $1.07 to $10.13. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $6.53 that is $3K to $5K a year per listing.
- Average price
- $6.53under the $15 to $100 sweet spot
- Price range
- $1.07–$10.13
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $3K–$5K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #77 within Eyes. It carries 17,122 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 100%
- Out of stock, average day
- 0.2%
- Average rank
- #77in Eyes
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 17,122per listing
- Listings tracked
- 31
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Black Eyebrow Pencil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NYX PROFESSIONAL MAKEUP Micro Brow Pencil Precise Eyebrow Pencil - Black
- Price
- $10.13
- Rating
- 4.5/5
- Reviews
- 72,027
- Age
- 11y ago

L.A. COLORS Browie Wowie Brow Pencil Black CBP408
- Price
- $3.51
- Rating
- 4.3/5
- Reviews
- 1,601
- Age
- 9y ago

wet n wild Color Icon Kohl Eyeliner Pencil - Rich Hyper-Pigmented Color Smooth Creamy Application Long-Wearing Matte Finish Versatility Cruelty-Free - Babys Got Black
- Price
- $1.07
- Rating
- 4.5/5
- Reviews
- 17,877
- Age
- 11y ago

OCHEAL 3Pcs Black Eyebrow Pencil Premium Eye Brow Pencil with Spoolie Brush Longwearing for Perfect Brows Professional Precision Defines Universal Waterproof Double-ended Eyebrow Pen for Women
- Price
- $6.87
- Rating
- 4.4/5
- Reviews
- 2,466
- Age
- 1y ago

Maybelline Express Brow Ultra Slim Eyebrow Makeup Brow Pencil with Precision Tip and Spoolie for Defined Eyebrows Black 1 Count
- Price
- $7.83
- Rating
- 4.6/5
- Reviews
- 21,289
- Age
- 6y ago
Trending
estimated 90-day click momentum
e.l.f. Instant Lift Brow Pencil Dual-Sided Precise Fine Tip Shapes Defines Fills Brows Contours Combs Tames Blonde 0.006 Oz
- Price
- $3.72
- Rating
- 4.6/5
- Reviews
- 70,522
- Age
- 7y ago

Maybelline Express Brow Ultra Slim Eyebrow Makeup Brow Pencil with Precision Tip and Spoolie for Defined Eyebrows Deep Brown 1 Count
- Price
- $7.41
- Rating
- 4.6/5
- Reviews
- 21,289
- Age
- 7y ago

e.l.f. Micro-Fine Brow Pencil Waterproof Brow Color & Spoolie For Shaping Brows & Creating A Feathered Natural-Looking Finish Vegan & Cruelty-Free Black
- Price
- $7.90
- Rating
- 4.1/5
- Reviews
- 501
- Age
- 7mo ago

SUMEITANG 12 Pcs Black Eyebrow Pencil Eyeliner Set Waterproof Eye Brow Pencil Easy to Color Long Lasting Eye Liner Gel Pen Women Professional Eye-Makeup Pencil
- Price
- $8.99
- Rating
- 4.4/5
- Reviews
- 3,272
- Age
- 4y ago

OCHEAL Black Eyebrow Pencil for Women Premium Eye Brow Pencil with Spoolie Brush Longwearing for Perfect Brows Professional Precision Defines Universal Waterproof Double-ended Eyebrow Pen
- Price
- $5.07
- Rating
- 4.4/5
- Reviews
- 2,466
- Age
- 11mo ago
Newest
by launch date
e.l.f. Micro-Fine Brow Pencil Waterproof Brow Color & Spoolie For Shaping Brows & Creating A Feathered Natural-Looking Finish Vegan & Cruelty-Free Black
- Price
- $7.90
- Rating
- 4.1/5
- Reviews
- 501
- Age
- 7mo ago

OCHEAL Black Eyebrow Pencil for Women Premium Eye Brow Pencil with Spoolie Brush Longwearing for Perfect Brows Professional Precision Defines Universal Waterproof Double-ended Eyebrow Pen
- Price
- $5.07
- Rating
- 4.4/5
- Reviews
- 2,466
- Age
- 11mo ago

WanTuoluo Black Eyebrow Pencils for Women with Sharpener 6Pcs Hard-Core Wooden Eye Brow Eye Liner Pencils for Beginner Makeup Waterproof & Sweat-Proof
- Price
- $7.41
- Rating
- 4.4/5
- Reviews
- 1,013
- Age
- 1y ago

Makup Beauty Skinny Brow - Ultra Thin Eyebrow Pencil Waterproof Precise Micro Brow Pencil creates Hair-like Strokes for Full Natural Brows Soft Black (Caviar)
- Price
- $9.19
- Rating
- 4.2/5
- Reviews
- 176
- Age
- 1y ago

OCHEAL 3Pcs Black Eyebrow Pencil Premium Eye Brow Pencil with Spoolie Brush Longwearing for Perfect Brows Professional Precision Defines Universal Waterproof Double-ended Eyebrow Pen for Women
- Price
- $6.87
- Rating
- 4.4/5
- Reviews
- 2,466
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
127
Est. top-5 brand share
65%
Top 20: 100%
Est. top-5 click share
45%
Top 20: 89%
Open market
26%
- NYX PROFESSIONAL MAKEUP16%
- e.l.f.16%
- L.A. COLORS13%
- wet n wild11%
- O'CHEAL10%
- MAYBELLINE9%
Demand
Black Eyebrow Pencil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct · busiest ÷ quietest = 1.8×
Search terms
Top Black Eyebrow Pencil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- black eyebrow pencil87K/yr
- eyebrow pencil black36K/yr
- eyebrow pencils for women black23K/yr
- black brow pencil12K/yr
- soft black eyebrow pencil10K/yr
- brow pencil black11K/yr
- black eyebrow pencils for women8K/yr
- black eyebrow7K/yr
- eyebrow pen black5K/yr
- black eye brow pencil6K/yr
Reviews and returns
What reviews say buyers love and hate about Black Eyebrow Pencil
We read the reviews and the return reasons for every product selling here.
“Doesn't last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Eyebrow Pencil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









