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Black Eyebrow Pencil

Maybe

An estimated 0.4% of orders come back. But prices span $1.07–$10.13, mostly outside the sweet spot, so Black Eyebrow Pencil is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$144K/yr221K searches / yr
90-day growth
-3.6%search demand this quarter
Competition
45%top-5 click share · 17 brands · 127 sellers

Flapen Score

Black Eyebrow Pencil against its category

The dotted line is the Beauty & Personal Care average. Past it, Black Eyebrow Pencil is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Eyebrow Pencil market on Amazon at a glance

Shoppers on Amazon United States searched for Black Eyebrow Pencil 221K times last year and spent an estimated $144K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Oct. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $144K a year.

Searches, last 12 months
221K
Growth, 90 days vs prior 90
-3.6%
Conversion, latest week
10.0%
Market size, estimated
$144Ka year
Peak month
October1.8× the quietest month
Top search term
black eyebrow pencil87K searches a year

02 · Price

A sale here is worth $6.53.

Listings sell for $6.53 on average, from $1.07 to $10.13. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $6.53 that is $3K to $5K a year per listing.

Average price
$6.53under the $15 to $100 sweet spot
Price range
$1.07–$10.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
$3K–$5K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #77 within Eyes. It carries 17,122 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#77in Eyes
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
17,122per listing
Listings tracked
31

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Black Eyebrow Pencil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

127

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

45%

Top 20: 89%

Open market

26%

  • Brand 116%
  • Brand 216%
  • Brand 313%
  • Brand 411%
  • Brand 510%
  • Brand 69%

Demand

Black Eyebrow Pencil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct · busiest ÷ quietest = 1.8×

Search terms

Top Black Eyebrow Pencil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black eyebrow pencil87K/yr
  • eyebrow pencil black36K/yr
  • eyebrow pencils for women black23K/yr
  • black brow pencil12K/yr
  • soft black eyebrow pencil10K/yr
  • brow pencil black11K/yr
  • black eyebrow pencils for women8K/yr
  • black eyebrow7K/yr
  • eyebrow pen black5K/yr
  • black eye brow pencil6K/yr

Reviews and returns

What reviews say buyers love and hate about Black Eyebrow Pencil

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Value For Money”
17%of negative reviews mention “Durability”
0.4%of orders come back
“Doesn't last”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Black Eyebrow Pencil questions

Answered from the same tracked data.