black eyebrow pencil
Worth a lookShows low returns (0.4%), but prices mostly outside the sweet spot ($1.07–$10.13) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$144K$144K/yr · 221K searches
Growth
Bad-3.6%90-day search growth — must beat 0% to launch
Review moat
Bad17,121.97avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$6.53avg listing price — sweet spot $15–$100
Price range
Bad$1.07–$10.13cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, black eyebrow pencil is a $144K/yr Amazon United States market (221K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan–Oct. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
black eyebrow pencil market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- $163K–$196K
- units × avg price
- Conversion rate
- 10.0%
- Avg BSR
- #77
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 61%
- Out of stock
- 0.2%
- Avg brand age
- 54 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
127
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
45%
Top 20: 89%
Open market
26%
- NYX PROFESSIONAL MAKEUP16%
- e.l.f.16%
- L.A. COLORS13%
- wet n wild11%
- O'CHEAL10%
- MAYBELLINE9%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.6% search growth over the last 90 days.Peak months: Jan, Oct · busiest ÷ quietest = 1.8×
Top black eyebrow pencil search terms
- black eyebrow pencil87K/yr
- eyebrow pencil black36K/yr
- eyebrow pencils for women black23K/yr
- black brow pencil12K/yr
- soft black eyebrow pencil10K/yr
- brow pencil black11K/yr
- black eyebrow pencils for women8K/yr
- black eyebrow7K/yr
- eyebrow pen black5K/yr
- black eye brow pencil6K/yr
Top black eyebrow pencil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NYX PROFESSIONAL MAKEUP Micro Brow Pencil Precise Eyebrow Pencil - Black
NYX PROFESSIONAL MAKEUP$10.134.5★72,027 rev
L.A. COLORS Browie Wowie Brow Pencil Black CBP408
L.A. COLORS$3.514.3★1,601 rev
wet n wild Color Icon Kohl Eyeliner Pencil - Rich Hyper-Pigmented Color Smooth Creamy Application Long-Wearing Matte Finish Versatility Cruelty-Free - Babys Got Black
wet n wild$1.074.5★17,877 rev
OCHEAL 3Pcs Black Eyebrow Pencil Premium Eye Brow Pencil with Spoolie Brush Longwearing for Perfect Brows Professional Precision Defines Universal Waterproof Double-ended Eyebrow Pen for Women
O'CHEAL$6.874.4★2,466 rev
Maybelline Express Brow Ultra Slim Eyebrow Makeup Brow Pencil with Precision Tip and Spoolie for Defined Eyebrows Black 1 Count
MAYBELLINE$7.834.6★21,289 rev
Newest
by launch date
e.l.f. Micro-Fine Brow Pencil Waterproof Brow Color & Spoolie For Shaping Brows & Creating A Feathered Natural-Looking Finish Vegan & Cruelty-Free Black
e.l.f.$7.90501 rev
OCHEAL Black Eyebrow Pencil for Women Premium Eye Brow Pencil with Spoolie Brush Longwearing for Perfect Brows Professional Precision Defines Universal Waterproof Double-ended Eyebrow Pen
O'CHEAL$5.072,466 rev
WanTuoluo Black Eyebrow Pencils for Women with Sharpener 6Pcs Hard-Core Wooden Eye Brow Eye Liner Pencils for Beginner Makeup Waterproof & Sweat-Proof
WanTuoluo$7.411,013 rev
Makup Beauty Skinny Brow - Ultra Thin Eyebrow Pencil Waterproof Precise Micro Brow Pencil creates Hair-like Strokes for Full Natural Brows Soft Black (Caviar)
Makup Beauty$9.19176 rev
OCHEAL 3Pcs Black Eyebrow Pencil Premium Eye Brow Pencil with Spoolie Brush Longwearing for Perfect Brows Professional Precision Defines Universal Waterproof Double-ended Eyebrow Pen for Women
O'CHEAL$6.872,466 rev
Trending
90-day click momentum
e.l.f. Instant Lift Brow Pencil Dual-Sided Precise Fine Tip Shapes Defines Fills Brows Contours Combs Tames Blonde 0.006 Oz
e.l.f.$3.724.6★
Maybelline Express Brow Ultra Slim Eyebrow Makeup Brow Pencil with Precision Tip and Spoolie for Defined Eyebrows Deep Brown 1 Count
MAYBELLINE$7.414.6★
e.l.f. Micro-Fine Brow Pencil Waterproof Brow Color & Spoolie For Shaping Brows & Creating A Feathered Natural-Looking Finish Vegan & Cruelty-Free Black
e.l.f.$7.904.1★
SUMEITANG 12 Pcs Black Eyebrow Pencil Eyeliner Set Waterproof Eye Brow Pencil Easy to Color Long Lasting Eye Liner Gel Pen Women Professional Eye-Makeup Pencil
SUMEITANG$8.994.4★
OCHEAL Black Eyebrow Pencil for Women Premium Eye Brow Pencil with Spoolie Brush Longwearing for Perfect Brows Professional Precision Defines Universal Waterproof Double-ended Eyebrow Pen
O'CHEAL$5.074.4★
What buyers say about black eyebrow pencil
What buyers praise and complain about, mined from review topics.What buyers love
“For the price”
“Love the shade”
“I am typically happy with the quality of elf brand”
“Easy to use”
“lasts well throughout the day”
“The bristles are so soft I love it”
“Smooth application”
“Does the job”
“I like this eyeliner is a long lasting”
“Great as eyeliners or for brow touch ups”
What buyers complain about
“Doesn't last”
“Color doesnt match”
“Disappointed on how cheap the quality is in this”
“It smudges a lot”
“This product doesn't work as advertised”
“Hard to use”
“Waste of money”
“Very dry and hard”
“Thinner than the ones I bought before”
“The application is choppy”
Top return reasons
Common questions
- Is black eyebrow pencil profitable to sell on Amazon United States?
- The niche generates $144K/yr across 31 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.6%. Flapen's verdict: Worth a look (51/100).
- How competitive is the black eyebrow pencil niche?
- 17 brands and 127 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in black eyebrow pencil?
- Top complaints mined from reviews: Durability, Color, Quality-Overall. The return rate is 0.4%.
- When does demand for black eyebrow pencil peak?
- Demand peaks in Jan–Oct; the busiest month runs 1.8× the quietest.
- What does it cost to enter the black eyebrow pencil niche?
- Listings span $1.07–$10.13; the average listing price is $6.53 (sweet spot $15–$100). The average incumbent carries 17,122 reviews — the moat a new listing must climb.