Black Elastic Hair Ties

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.2% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months

71K

Growth, 90 days vs prior 90

+11.3%

Conversion, latest week

17.2%

Market size, estimated

$72Ka year

Peak month

August1.4× the quietest month

Top search term

black elastic hair ties36K searches a year

Listings sell for $5.91 on average, from $2.64 to $12.71. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $5.91 that is $1K to $3K a year per listing.

Average price

$5.91under the $15 to $100 sweet spot

Price range

$2.64–$12.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$1K–$3K

Returns

0.4%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #99 within Elastics & Ties. It carries 9,674 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#99in Elastics & Ties

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

9,674per listing

Listings tracked

27

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

46 months