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Black Color Depositing Conditioner

Fail

The average product has 16,024 reviews to catch up to, so Black Color Depositing Conditioner is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$80K/yr83K searches / yr
90-day growth
+1.9%search demand this quarter
Competition
68%top-5 click share · 14 brands · 19 sellers

Flapen Score

Black Color Depositing Conditioner against its category

The dotted line is the Beauty & Personal Care average. Past it, Black Color Depositing Conditioner is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Color Depositing Conditioner market on Amazon at a glance

Shoppers on Amazon United States searched for Black Color Depositing Conditioner 83K times last year and spent an estimated $80K. The top 5 brands take 81% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
+1.9%
Conversion, latest week
4.8%
Market size, estimated
$80Ka year
Peak month
March1.4× the quietest month
Top search term
black color depositing conditioner14K searches a year

02 · Price

A sale here is worth $20.12.

Listings sell for $20.12 on average, from $9.11 to $42.99. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $20.12 that is $2K to $5K a year per listing.

Average price
$20.12inside the $15 to $100 sweet spot
Price range
$9.11–$42.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #185 within Hair Coloring Products. It carries 16,024 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#185in Hair Coloring Products
Average rating
4.01 starsAmazon United States average 4.42 stars
Average reviews
16,024per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Black Color Depositing Conditioner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

19

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

14%

  • Brand 136%
  • Brand 228%
  • Brand 36%
  • Brand 46%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (8 brands, 14%)

Demand

Black Color Depositing Conditioner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Black Color Depositing Conditioner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black color depositing conditioner14K/yr
  • black conditioner11K/yr
  • black color depositing shampoo14K/yr
  • overtone black9K/yr
  • black color conditioner4K/yr
  • black hair dye conditioner5K/yr
  • black depositing shampoo6K/yr
  • color depositing conditioner black5K/yr
  • color depositing shampoo black4K/yr
  • black conditioner color depositing4K/yr

Reviews and returns

What reviews say buyers love and hate about Black Color Depositing Conditioner

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Color”
21%of negative reviews mention “Color”
1.3%of orders come back
“Too dark”
A buyer, on “Color”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Black Color Depositing Conditioner questions

Answered from the same tracked data.