Is black cherry nail polish profitable to sell on Amazon United States?

The niche generates $105K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Skip it (36/100).

How competitive is the black cherry nail polish niche?

6 brands and 55 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in black cherry nail polish?

Top complaints mined from reviews: Color, Thickness, Moist/Dry. The return rate is 0.2%.

When does demand for black cherry nail polish peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 6.1× the quietest.

What does it cost to enter the black cherry nail polish niche?

Listings span $2.32–$23.76; the average listing price is $11.03 (sweet spot $15–$100). The average incumbent carries 42,806 reviews — the moat a new listing must climb.

black cherry nail polish

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$11.03

avg listing price — sweet spot $15–$100

Price range

Okay$2.32–$23.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$105K

$105K/yr · 237K searches

Growth

Bad-9.3%

90-day search growth — must beat 0% to launch

Review moat

Bad42,805.62

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, black cherry nail polish is a $105K/yr Amazon United States market (237K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 36/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

black cherry nail polish market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: $88K–$110K; units × avg price
Conversion rate: 4.0%
Avg BSR: #65
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 0.0%
Avg brand age: 51 months
Avg seller age: 164 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 rising

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

65%

Top 20: 99%

Open market

OPI66%
essie23%
Sally Hansen5%
COSMOO3%
CANNI1%
Major Dijit1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 6.1×

Open Trend

Top black cherry nail polish search terms

black cherry nail polish27K/yr -4.0%3.1% conv.
opi dark red nail polish13K/yr -2.4%3.2% conv.
opi got the blues for red nail polish25K/yr -7.7%1.0% conv.
goth nail polish10K/yr +34.2%0.5% conv.
essie wicked nail polish17K/yr -3.1%5.8% conv.
essie wicked10K/yr +10.5%5.7% conv.
got the blues for red opi nail polish15K/yr -16.9%1.5% conv.
gothic nail polish7K/yr +20.3%0.3% conv.
opi burgundy nail polish10K/yr +0.3%3.9% conv.
opi got the blues for red11K/yr -26.7%1.2% conv.

All search terms

Top black cherry nail polish products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OPI Nail Lacquer Black Cherry Chutney | Opaque Dark Red Pearl Chip Resistant Nail Polish | Fast Drying Streak Free

OPI$11.744.6★91,450 rev

Essie Nail Color : Wicked

essie$8.414.6★7,240 rev

OPI Nail Lacquer Como se Llama? | Opaque Dark Red Crme Chip Resistant Nail Polish | Peru Collection

OPI$11.564.6★91,450 rev

OPI Nail Lacquer We the Female | Opaque Dark Red Crme Chip Resistant Nail Polish | Washington DC Collection

OPI$11.934.6★91,450 rev

OPI Nail Lacquer Malaga Wine | Opaque Dark Red Crme Chip Resistant Nail Polish | Fast Drying Streak Free

OPI$11.654.6★91,450 rev

Newest

by launch date

OPI GelColor Got the Blues for Red | Opaque Dark Blue-Red Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz

OPI$23.76374 rev

9mo ago

OPI GelColor Black Cherry Chutney | Opaque Dark Black-Red Pearl Shimmer LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz

OPI$21.45426 rev

9mo ago

essie Nail Polish Salon-Quality Brown Nail Polish Boho Rodeo Vegan Fringes & Saddles 0.46 fl oz

essie$8.384,444 rev

1y ago

OPI RapiDry Skip a Beet | Opaque Dark Red Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying

OPI$8.689,595 rev

1y ago

CANNI Dark Red Gel Nail Polish 1Pcs Burgundy Red Gel Polish Deep Red Color Nail Polish Gel High Gloss Soak Off U V Gel Nail French Nail Manicure Salon DIY

CANNI$7.304,482 rev

2y ago

What buyers say about black cherry nail polish

What buyers praise and complain about, mined from review topics.

What buyers love

Color58%

“rich color”

Quality-Overall9%

“Good quality, easy to apply, perfect shine, no streaks, quick-drying, shipped fast, and reasonably priced”

Durability4%

“Its very durable”

Stitch/Finish/Polish3%

“Im very pleased with this polish”

Value For Money3%

“Good value for money”

Coverage2%

“Great coverage”

Ease Of Application2%

“Easy to apply”

Advertised Vs Actual Product2%

“As advertised”

Ease Of Use2%

“now sure how easy that can be said for regular use”

Shape/Style2%

“The brush is perfectly shaped and it really is one coat and done”

What buyers complain about

Color29%

“The color is much darker”

Thickness7%

“I wish the brush could be thicker as it is very thin”

Moist/Dry7%

“Takes a bit to fully dry”

Quality-Overall7%

“Bad quality”

Durability6%

“Began chipping off within a day”

Advertised Vs Actual Product5%

“Not as advertised”

Value For Money4%

“I was not pleased especially with the price of the product”

Paint Quality2%

“The brushes come off while trying to paint your nails do not recommend”

Size-Overall2%

“Small package”

Product Condition2%

“Im disappointed that the product wasnt new”

Top return reasons

Color52%

Advertised Vs Actual Product8%

Moist/Dry6%

Functionality-Overall6%

Paint Quality3%

Thickness3%

Size-Overall3%

Quality-Overall3%

Adhesion/Stickiness2%