Black and White Gel Nail Polish

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $177K a year.

Searches, last 12 months

181K

Growth, 90 days vs prior 90

+3.0%

Conversion, latest week

11.9%

Market size, estimated

$177Ka year

Peak month

April1.7× the quietest month

Top search term

black and white gel polish65K searches a year

Listings sell for $8.22 on average, from $5.98 to $11.43. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At $8.22 that is $10K to $12K a year per listing.

Average price

$8.22under the $15 to $100 sweet spot

Price range

$5.98–$11.43

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,250–1,500

Revenue per listing a year

$10K–$12K

Returns

0.6%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #140 within Gel Polish. It carries 5,854 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#140in Gel Polish

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

5,854per listing

Listings tracked

16

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

37 months