black and white gel nail polish
Skip itPrices mostly outside the sweet spot ($5.98–$11.43) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$177K$177K/yr · 181K searches
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad5,854.31avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.22avg listing price — sweet spot $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
Price range
Bad$5.98–$11.43cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, black and white gel nail polish is a $177K/yr Amazon United States market (181K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Apr. Verdict: Skip it — 41/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
black and white gel nail polish market data
- Units sold / yr
- 20K–25K
- avg 1,250–1,500/product
- Revenue / yr
- $164K–$206K
- units × avg price
- Conversion rate
- 11.9%
- Avg BSR
- #140
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.0%
- Avg brand age
- 37 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 flat
Sellers
10
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
4%
- GAOY37%
- beetles Gel Polish33%
- Double Rhythm9%
- modelones7%
- JODSONE7%
- CANNI3%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.0% search growth over the last 90 days.Peak months: Apr · busiest ÷ quietest = 1.7×
Top black and white gel nail polish search terms
- black and white gel polish65K/yr
- white and black gel nail polish31K/yr
- gaoy white gel polish12K/yr
- black and white nail polish13K/yr
- black and white gel nail polish9K/yr
- white and black gel polish7K/yr
- gaoy black gel polish9K/yr
- beetles black and white gel nail polish7K/yr
- goay white gel polish3K/yr
- white and black nail polish4K/yr
Top black and white gel nail polish products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GAOY Gel Nail Polish Kit Black and White 2 Colors 16ml Soak Off UV Gel Polish Set Highly Saturated for Nail Art DIY Manicure at Home
GAOY$7.974.6★1,287 rev
Beetles Black White Gel Polish Set - 2 Pcs 15ml Full Size Black And White Colors Polish French Nails Soak Off Led Nails Art Manicure Salon Diy at Home
beetles Gel Polish$8.514.6★15,626 rev
Double Rhythm 2 Pcs 15ml UV Gel Polish Set Pure White And Black Color Gel Nail Polish Kit Nail Art Salon DIY (2-A1015+A1093)
Double Rhythm$8.904.6★1,232 rev
modelones White Gel Polish Black Gel Polish Set 2 Pcs 15ml Black And White Nail Polish Soak Off LED Nail Art French Manicure Salon Diy at Home Salon Gift for Women Girls
modelones$7.754.4★6,460 rev
JODSONE 2Pcs Gel Nail Polish Set 10ml Black and White Gel Polish Soak Off LED U V Nail Gel Manicure All Seasons Gel Polish Nail
JODSONE$5.984.4★292 rev
Newest
by launch date
Beetles French Tip Gel Polish - Ink Snow Twins with Base Coat Top Coat 2 Colors HEMA-Free Black & White Gel Nail Polish Set Soak Off UV LED French Nail Kit Summer Nails for Beginner & Professional
beetles Gel Polish$11.4318 rev
Beetles Black White Gel Polish Kit - 2 Colors Hema-Free Soak Off UV Gel Polish Set Same Color Same Bottle Design Manicure Salon DIY 4th of July Nails at Home for Women
beetles Gel Polish$8.93447 rev
Beetles Balck & White Gel Polish - Monochrome Aesthetics Hema-Free Black White Color Gel Polish 4th of July Nails 2 Pcs 15ml Full Size Polish Soak Off Led French Nail Art Manicure Salon DIY at Home
beetles Gel Polish$9.3811,678 rev
JODSONE 2Pcs Gel Nail Polish Set 10ml Black and White Gel Polish Soak Off LED U V Nail Gel Manicure All Seasons Gel Polish Nail
JODSONE$5.98292 rev
GAOY Gel Top Coat Base Coat and White Gel Polish Set 3 Pcs 16ml Clear Glossy No Wipe Combination and Color for UV Light Cure
GAOY$7.93203 rev
Trending
90-day click momentumBeetles French Tip Gel Polish - Ink Snow Twins with Base Coat Top Coat 2 Colors HEMA-Free Black & White Gel Nail Polish Set Soak Off UV LED French Nail Kit Summer Nails for Beginner & Professional
beetles Gel Polish$11.433.6★
GAOY White Gel Nail Polish 16ml Soak Off Gel Polish UV Light Cure for Nail Art DIY Manicure at Home 2027 Flawless White
GAOY$6.854.6★
GAOY Gel Top Coat Base Coat and White Gel Polish Set 3 Pcs 16ml Clear Glossy No Wipe Combination and Color for UV Light Cure
GAOY$7.934.6★
CANNI 2Pcs Hema-Free Black White Gel Nail Polish Set- Black and White Gel Polish Kit Soak Off LED Nail Gel Manicure Kit DIY at Home Salon Gifts for Women Girls
CANNI$9.604.4★
Double Rhythm 2 Pcs 15ml UV Gel Polish Set Pure White And Black Color Gel Nail Polish Kit Nail Art Salon DIY (2-A1015+A1093)
Double Rhythm$8.904.6★
What buyers say about black and white gel nail polish
What buyers praise and complain about, mined from review topics.What buyers love
“The colors are beautiful”
“Good products, reasonable price”
“Great for the price”
“The finish looks professional”
“Excellent coverage”
“It goes on smooth”
“easy to use”
“they are a good size”
“it gives a nice shine”
“Works pretty well for what I use it for”
What buyers complain about
“Thick”
“Very pigmented”
“The black does not dry well at all”
“Very thin and not good quality”
“However the White literally wont stick it just separates on the nail constantly”
“Allergic reaction”
“if you apply enough so that it doesnt streak it wrinkles in the uv light when curing”
“Expensive”
“The bottle leaks too, very disappointed”
“it is not as easy to use as some other gel polishes I have tried”
Top return reasons
Common questions
- Is black and white gel nail polish profitable to sell on Amazon United States?
- The niche generates $177K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.0%. Flapen's verdict: Skip it (41/100).
- How competitive is the black and white gel nail polish niche?
- 8 brands and 10 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in black and white gel nail polish?
- Top complaints mined from reviews: Thickness, Color, Moist/Dry. The return rate is 0.6%.
- When does demand for black and white gel nail polish peak?
- Demand peaks in Apr; the busiest month runs 1.7× the quietest.
- What does it cost to enter the black and white gel nail polish niche?
- Listings span $5.98–$11.43; the average listing price is $8.22 (sweet spot $15–$100). The average incumbent carries 5,854 reviews — the moat a new listing must climb.