Is black and decker steamer profitable to sell on Amazon United States?

The niche generates $67K/yr across 21 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +17.1%. Flapen's verdict: Skip it (42/100).

How competitive is the black and decker steamer niche?

14 brands and 44 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in black and decker steamer?

Top complaints mined from reviews: Leak-Proof, Functionality-Overall, Durability. The return rate is 4.8%.

When does demand for black and decker steamer peak?

Demand peaks in Apr; the busiest month runs 1.9× the quietest.

What does it cost to enter the black and decker steamer niche?

Listings span $17.95–$86.86; the average listing price is $40.47 (sweet spot $15–$100). The average incumbent carries 16,322 reviews — the moat a new listing must climb.

black and decker steamer

Skip it

A small market ($67K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$40.47

avg listing price — sweet spot $15–$100

Price range

Incredible$17.95–$86.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Growth

Okay+17.1%

90-day search growth — must beat 0% to launch

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Returns

Okay4.8%

return rate — above 5% kills the launch gate

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Review moat

Bad16,322.1

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$67K

$67K/yr · 86K searches

According to Flapen's Amazon United States niche tracking, black and decker steamer is a $67K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Apr. Verdict: Skip it — 42/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

black and decker steamer market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $81K–$101K; units × avg price
Conversion rate: 1.9%
Avg BSR: #175
Page quality: 0%
Prime: 95%
Sponsored: 86%
Out of stock: 2.9%
Avg brand age: 29 months
Avg seller age: 154 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

67%

Top 20: 99%

Open market

14%

BLACK+DECKER59%
Conair16%
HiLIFE4%
ELQ3%
WUWEIWA3%
NGCME2%
Open — no brand owns it (8 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +17.1% search growth over the last 90 days.

Peak months: Apr · busiest ÷ quietest = 1.9×

Open Trend

Top black and decker steamer search terms

black and decker steamer24K/yr +67.5%3.5% conv.
handheld hair steamer21K/yr -18.6%0.6% conv.
hair steamer handheld12K/yr +6.4%0.7% conv.
hand held hair steamer9K/yr -4.7%0.7% conv.
black and decker steamer for clothes6K/yr +145.3%6.0% conv.
black and decker handheld steamer3K/yr +91.5%5.0% conv.
steamer for clothes black and decker3K/yr +53.4%3.7% conv.
black decker steamer4K/yr +44.4%3.2% conv.
handheld steamer for hair4K/yr -20.8%0.8% conv.

All search terms

Top black and decker steamer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BLACK+DECKER Compact Handheld Steamer HGS012P 25-Second Heat Up 1000 Watts Removes Wrinkles from Fabrics Clothing and Upholstery

BLACK+DECKER$17.954.2★1,489 rev

BLACK+DECKER Easy Store Pro Foldable Steamer GS0311-0PD 45-Second Heat Up Extra Long Power Cord & Lint Remover Attachment Powerful Steam Performance for Clothes Drapes & Upholstery

BLACK+DECKER$29.774.2★368 rev

Conair InfinitiPRO Steam Therapy Curl Refresher Hair Steamer

Conair$86.863.7★278 rev

BLACK+DECKER VacuSteam Handheld Garment Steamer Clothes Steamer 1400W Suction + Steam Technology Ceramic Press Plate 22 g/min 3 Modes Fast Heat-Up 200ml Tank Auto Shut-Off Travel Friendly

BLACK+DECKER$73.584.5★21 rev

BLACK+DECKER Advanced Handheld Steamer HGS350 45-Second Heat Up 70% More Steam Removes Wrinkles from Fabrics Clothing and Upholstery

BLACK+DECKER$48.924.3★312 rev

Newest

by launch date

BLACK+DECKER VacuSteam Handheld Garment Steamer Clothes Steamer 1400W Suction + Steam Technology Ceramic Press Plate 22 g/min 3 Modes Fast Heat-Up 200ml Tank Auto Shut-Off Travel Friendly

BLACK+DECKER$73.5821 rev

2mo ago

Electric Steam Brush for Hair Electric Spray Air Cushion Comb for Women Rechargeable Water Spray Hair Brush Detangling & Anti-Static Hair Brush Reduce Frizz Smooth & Nourish (Pink)

NGCME$21.1867 rev

3mo ago

Portable Nano Atomizer with Red Blue Light Mist Gun Barber Hair Care Steamer Micro Mist Sprayer

WUWEIWA$53.772 rev

6mo ago

Professional Barber Disinfectant Spray Gun Ultra Fine Mist Sprayer Black

Goodscious$30.75168 rev

6mo ago

BLACK+DECKER 2-in-1 Steam Mop and Handheld Steam Cleaner 1500W Electric Floor Steamer with 180 Swivel Steering Fast 30s Heat-Up Compact Foldable Storage 13 Accessories for Tile & Hardwood Floors

BLACK+DECKER$85.722,526 rev

8mo ago

What buyers say about black and decker steamer

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use16%

“EASY TO USE”

Quality-Overall11%

“Product is compact and good quality”

Heating10%

“Heats up very well”

Value For Money7%

“Value for Money”

Portability5%

“Great for travel / portable”

Efficiency5%

“works exceptionally well”

Size-Overall4%

“it fit great”

Compactness3%

“Compact and easy to use”

Advertised Vs Actual Product3%

“Performed as expected”

Weight Light3%

“It's light and easy to manage”

What buyers complain about

Leak-Proof14%

“IT LEAKS”

Functionality-Overall12%

“Doesn't work”

Durability11%

“didn't even last a year”

Heating10%

“Gets hot”

Quality-Overall7%

“Bad Quality”

Size-Overall5%

“The tank is too small”

Water Resistance4%

“Soaked through”

Value For Money4%

“WASTE OF MONEY”

Ease Of Use2%

“Hard to use”

Weight Heavy1%

“Its a little bulky”

Top return reasons

Functionality-Overall28%

Size-Overall15%

Leak-Proof11%

Advertised Vs Actual Product6%

Value For Money6%

Heating5%

Defective Material/Parts4%

Weight Heavy3%

Quality-Overall2%

Product Condition2%

Common questions

Is black and decker steamer profitable to sell on Amazon United States?: The niche generates $67K/yr across 21 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +17.1%. Flapen's verdict: Skip it (42/100).
How competitive is the black and decker steamer niche?: 14 brands and 44 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in black and decker steamer?: Top complaints mined from reviews: Leak-Proof, Functionality-Overall, Durability. The return rate is 4.8%.
When does demand for black and decker steamer peak?: Demand peaks in Apr; the busiest month runs 1.9× the quietest.
What does it cost to enter the black and decker steamer niche?: Listings span $17.95–$86.86; the average listing price is $40.47 (sweet spot $15–$100). The average incumbent carries 16,322 reviews — the moat a new listing must climb.