Black and Blonde Wig

Shoppers searched for this 283K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $241K a year.

Searches, last 12 months

283K

Growth, 90 days vs prior 90

-19.6%

Conversion, latest week

0.8%

Market size, estimated

$241Ka year

Peak month

February2.3× the quietest month

Top search term

quandian hair50K searches a year

Listings sell for $111.88 on average, from $69.35 to $155.77. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $111.88 that is $0 to $11K a year per listing.

Average price

$111.88above the $15 to $100 sweet spot

Price range

$69.35–$155.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$11K

Returns

5.7%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #567 within Wigs. It carries 1,143 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

4.0%

Average rank

#567in Wigs

Average rating

4.03 starsAmazon United States average 4.42 stars

Average reviews

1,143per listing

Listings tracked

20

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

6Amazon's first-year sales bar

Average brand age

25 months