Is bisou balm profitable to sell on Amazon United States?

The niche generates $309K/yr across 14 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -9.1%. Flapen's verdict: Skip it (48/100).

How competitive is the bisou balm niche?

3 brands and 63 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in bisou balm?

Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 1.0%.

When does demand for bisou balm peak?

Demand peaks in Aug; the busiest month runs 2.0× the quietest.

What does it cost to enter the bisou balm niche?

Listings span $5.69–$60.00; the average listing price is $27.83 (sweet spot $15–$100). The average incumbent carries 3,921 reviews — the moat a new listing must climb.

bisou balm

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$27.83

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great$5.69–$60.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Market size

Good$309K

$309K/yr · 242K searches

Review moat

Okay3,920.57

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.1%

90-day search growth — must beat 0% to launch

Competition

Bad78%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Out of Stock

According to Flapen's Amazon United States niche tracking, bisou balm is a $309K/yr Amazon United States market (242K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 48/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

bisou balm market data

Units sold / yr: 10K–13K; avg 750–1,000/product
Revenue / yr: $278K–$348K; units × avg price
Conversion rate: 4.6%
Avg BSR: #1,180
Page quality: 0%
Prime: 57%
Sponsored: 79%
Out of stock: 0.0%
Avg brand age: 55 months
Avg seller age: 133 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

COVERGIRL47%
REVLON33%
Generic20%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.1% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 2.0×

Open Trend

Top bisou balm search terms

bisou balm42K/yr -7.4%0.4% conv.
violette fr bisou balm22K/yr +22.1%0.3% conv.
covergirl lip balm22K/yr +7.1%4.2% conv.
bisou balm violette fr19K/yr +0.2%0.3% conv.
revlon super lustrous glass shine balm24K/yr -48.3%2.3% conv.
covergirl clean fresh tinted lip balm10K/yr +42.9%8.1% conv.
revlon glass shine lipstick20K/yr -29.9%0.7% conv.
revlon glass shine balm10K/yr -18.1%1.1% conv.
covergirl clean fresh16K/yr -32.5%1.1% conv.
cover girl clean fresh tinted lip balm6K/yr +93.9%8.7% conv.

All search terms

Top bisou balm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CoverGirl Clean Fresh Tinted Lip Balm Vegan Formula Hydrating Natural Finish Bliss You Berry 1 Count

COVERGIRL$5.744.4★11,585 rev

REVLON Super Lustrous Glass Shine Balm Sheer Glossy Tinted Lip Balm Hydrating Formula with Hyaluronic Acid Aloe & Rose Quartz 004 Nude Illuminator 0.11 oz

REVLON$8.294.5★6,487 rev

REVLON Super Lustrous Glass Shine Balm Sheer Glossy Tinted Lip Balm Hydrating Formula with Hyaluronic Acid Aloe & Rose Quartz 008 Rum Raisin 0.11 oz

REVLON$8.454.5★6,487 rev

VIOLETE - Balm Sheer Matte Lipstick - Hydrating Buildable Sheer Color with Soft Matte Finish Comfortable Wear Vegan & Cruelty-Free - Color: Calisson - (Neutral Beige)

Generic$59.403.0★1 rev

VIOLETTE~FR BALM Sheer Matte Lipstick Hydrating Lip Balm and Treatment Sheer Color with Subtle Blurring Effect (Amour Fou - cool crimson red)

Generic$49.893.0★1 rev

Newest

by launch date

VIOLETTE~FR BALM Sheer Matte Lipstick Hydrating Lip Balm and Treatment Sheer Color with Subtle Blurring Effect (Amour Fou - cool crimson red)

Generic$49.891 rev

2mo ago

VIOLETTE~FR BALM Sheer Matte Lipstick Hydrating Lip Balm and Treatment Sheer Color with Subtle Blurring Effect (Calisson - neutral beige)

Generic$49.441 rev

2mo ago

COVERGIRL Clean Fresh Yummy Big Oil Stick Flavored Lip Oil Dewy Finish Non-Greasy - 160 Honey I Glow (Sheer Dusty Rose)

COVERGIRL$9.56183 rev

3mo ago

VIOLETTE~FR BISOU BALM Sheer Matte Lipstick Color Mon Cheri Warm Brown-Red (Sucette - cool raspberry pink)

Generic$49.980 rev

3mo ago

VIOLETE - Balm Sheer Matte Lipstick - Hydrating Buildable Sheer Color with Soft Matte Finish Comfortable Wear Vegan & Cruelty-Free - Color: Calisson - (Neutral Beige)

Generic$59.401 rev

8mo ago

What buyers say about bisou balm

What buyers praise and complain about, mined from review topics.

What buyers love

Color22%

“Beautiful colors”

Moist/Dry17%

“Excellent product for moisturizing”

Soft Feel12%

“It goes on smooth”

Quality-Overall7%

“Very good quality”

Smell6%

“SMELLS DELICIOUS”

Brightness/Shine/Glow5%

“I Glow gives a smooth”

Value For Money3%

“Great Price, Great Product”

Comfort-Overall2%

“Very comfortable”

Adhesion/Stickiness2%

“not sticky at all just a nice glaze”

Suitability Combination Skin2%

“What it does beautifully is make the skin look fresh, hydrated, and natural”

What buyers complain about

Color23%

“Not pink”

Durability11%

“comes off in a few minutes”

Moist/Dry8%

“dries dry”

Value For Money4%

“More products much cheaper”

Size-Overall4%

“This is HUGE”

Smell3%

“It has a slight scent that is hard to describe”

Advertised Vs Actual Product3%

“And the Berry Bliss looks nothing like the shade in any of the photos of the women in the advertisement”

Stain Resistance1%

“Smudges when being used”

Functionality-Overall1%

“Does not work”

Quality-Overall1%

“Not As Good As Expected”

Top return reasons

Color61%

Advertised Vs Actual Product11%

Moist/Dry4%

Product Condition3%

Texture/Consistency-Overall3%

Quality-Overall2%

Smell2%