Birthday Stuff

Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $146K a year.

Searches, last 12 months

229K

Growth, 90 days vs prior 90

-3.8%

Conversion, latest week

8.9%

Market size, estimated

$146Ka year

Peak month

January1.6× the quietest month

Top search term

birthday cake lip balm34K searches a year

Listings sell for $7.17 on average, from $3.36 to $15.50. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 3,000 to 4,000 of them. At $7.17 that is $22K to $29K a year per listing.

Average price

$7.17under the $15 to $100 sweet spot

Price range

$3.36–$15.50

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

3,000–4,000

Revenue per listing a year

$22K–$29K

Returns

0.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #73 within Lip Care. It carries 5,951 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#73in Lip Care

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

5,951per listing

Listings tracked

7

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

38 months