Is Bird Nest Magic Hair Clip profitable to sell on Amazon United States?

Flapen scores Bird Nest Magic Hair Clip 44 out of 100 on Amazon United States, a Fail. Shoppers spend $38K a year across 37 tracked products. 0 of the 5 products launched in the last year cleared the first-year sales bar. Search demand grew -28.0% in the last 90 days.

How competitive is the Bird Nest Magic Hair Clip niche on Amazon United States?

23 brands and 32 sellers compete in Bird Nest Magic Hair Clip on Amazon United States. The top 5 Bird Nest Magic Hair Clip products take 47% of clicks, and the top 5 brands take 68%.

What do buyers complain about in Bird Nest Magic Hair Clip?

Bird Nest Magic Hair Clip buyers on Amazon United States complain most about Suitability Short Hair, Suitability Straight Hair, and Grip. An estimated 2.1% of orders come back.

When does demand for Bird Nest Magic Hair Clip peak?

Search demand for Bird Nest Magic Hair Clip on Amazon United States peaks in Oct–Nov–Dec, and the busiest month runs 6.1× the quietest.

What does it cost to enter the Bird Nest Magic Hair Clip niche?

Bird Nest Magic Hair Clip sells for $9.32 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $4.88 to $19.21. The average product has 2,395 reviews, the count a new listing must catch up to.

Bird Nest Magic Hair Clip

Fail

Shoppers spend an estimated $38K a year here, so Bird Nest Magic Hair Clip is a Fail.

Flapen Score: 44
44 / 100Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size: $38K/yr110K searches / yr
90-day growth: -28.0%search demand this quarter
Competition: 47%top-5 click share · 23 brands · 32 sellers

Flapen Score

Bird Nest Magic Hair Clip against its category

The dotted line is the Beauty & Personal Care average. Past it, Bird Nest Magic Hair Clip is stronger. Inside it, weaker.

44Fail

This niche Category average

See the method

Market

The Bird Nest Magic Hair Clip market on Amazon at a glance

Shoppers on Amazon United States searched for Bird Nest Magic Hair Clip 110K times last year and spent an estimated $38K. The top 5 brands take 68% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months: 110K
Growth, 90 days vs prior 90: -28.0%
Conversion, latest week: 3.7%
Market size, estimated: $38Ka year
Peak month: November6.1× the quietest month
Top search term: birds nest hair clip26K searches a year

02 · Price

A sale here is worth $9.32.

Listings sell for $9.32 on average, from $4.88 to $19.21. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $9.32 that is $932 to $2K a year per listing.

Average price: $9.32under the $15 to $100 sweet spot
Price range: $4.88–$19.21
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 5K–6K
Units per listing a year: 100–250
Revenue per listing a year: $932–$2K
Returns: 2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #2,602 within Clips & Barrettes. It carries 2,395 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings: 76%
Prime listings: 100%
Out of stock, average day: 4.0%
Average rank: #2,602in Clips & Barrettes
Average rating: 4.14 starsAmazon United States average 4.42 stars
Average reviews: 2,395per listing
Listings tracked: 37

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 5
Successful launches: 0Amazon's first-year sales bar
Average brand age: 34 months

Products

Top Bird Nest Magic Hair Clip products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 rising

Sellers

Top-5 brand share

68%

Top 20: 98%

Top-5 click share

47%

Top 20: 88%

Open market

28%

Brand 130%
Brand 214%
Brand 311%
Brand 48%
Brand 55%
Brand 65%

Demand

Bird Nest Magic Hair Clip search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.1×

Search terms

Top Bird Nest Magic Hair Clip search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

birds nest hair clip26K/yr -18.0%3.5% conv.
bird nest hair clip33K/yr -36.7%3.9% conv.
magic hair clip11K/yr +12.7%3.3% conv.
bird nest hair clips for women8K/yr +17.5%3.8% conv.
bird nest magic hair clip13K/yr -64.5%3.3% conv.
hair nest7K/yr -29.4%2.6% conv.
sizobi bird nest magic hair clip3K/yr -30.6%7.8% conv.
hair nest for women3K/yr -30.8%2.2% conv.
hair nest for bun2K/yr -26.4%0.4% conv.
gripiva hair clip3K/yr -89.8%4.0% conv.

Reviews and returns

What reviews say buyers love and hate about Bird Nest Magic Hair Clip

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Ease Of Use”

13%of negative reviews mention “Suitability Short Hair”

2.1%of orders come back

“I found that my hair was too short”

A buyer, on “Suitability Short Hair”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Bird Nest Magic Hair Clip questions

Answered from the same tracked data.

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