Biotin Shampoo and Conditioner

Shoppers searched for this 524K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $889K a year.

Searches, last 12 months

524K

Growth, 90 days vs prior 90

-6.9%

Conversion, latest week

7.5%

Market size, estimated

$889Ka year

Peak month

September2.4× the quietest month

Top search term

biotin shampoo and conditioner228K searches a year

Listings sell for $22.49 on average, from $5.25 to $60.51. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $22.49 that is $17K to $22K a year per listing.

Average price

$22.49inside the $15 to $100 sweet spot

Price range

$5.25–$60.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

$17K–$22K

Returns

0.6%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #167 within Sets & Kits. It carries 18,194 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

98%

Out of stock, average day

1.3%

Average rank

#167in Sets & Kits

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

18,194per listing

Listings tracked

41

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

61 months